Changes for page Segment Manager

Last modified by Admin User on 2025/01/24 16:21
From version 21.1
edited by Admin
on 2021/12/31 15:57
Change comment: There is no comment for this version
To version 32.1
edited by Admin
on 2023/04/04 19:15
Change comment: There is no comment for this version

Summary

Details

Page properties
Parent
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1 +System Utilities
Content
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37 37  
38 38  \\
39 39  
40 -[[image:attach:image2021-10-25_18-23-50.png||width="794"]]
40 +[[image:attach:SegmentTableCharts2.png||width="794"]]
41 41  
42 +The list of segments created contains three columns.  The first column is Segment ID, the second shows Segment Name, and the third is a collection of icons with the following features:
43 +
44 +(% class="wrapped" %)
45 +|=(((
46 +Image
47 +)))|=(((
48 +Icon
49 +)))|=(((
50 +Feature description
51 +)))
52 +|(((
53 +pencil
54 +)))|(((
55 +(% class="content-wrapper" %)
56 +(((
57 +[[image:attach:pencil edit.png||thumbnail="true" width="40"]]
58 +)))
59 +)))|(((
60 +is for editing segment
61 +)))
62 +|(((
63 +trash can
64 +)))|(((
65 +(% class="content-wrapper" %)
66 +(((
67 +[[image:attach:trashcan delete.png||thumbnail="true" width="40"]]
68 +)))
69 +)))|(((
70 +is for deleting segment
71 +)))
72 +|(((
73 +add user
74 +)))|(((
75 +(% class="content-wrapper" %)
76 +(((
77 +[[image:attach:adduserSegment.png||thumbnail="true" width="40"]]
78 +)))
79 +)))|(((
80 +adds user to the segment
81 +)))
82 +|(((
83 +down-triangle
84 +)))|(((
85 +(% class="content-wrapper" %)
86 +(((
87 +[[image:attach:display data.png||thumbnail="true" width="40"]]
88 +)))
89 +)))|(((
90 +displays data related to the segment such as Effective Date, Action, segment size.  It also shows a table with Knowns, Unknowns and Total users as recorded as of the 'Effective Date.'  At the bottom right is a bar graph with data for the last 7 days for Knowns and Unknowns.
91 +)))
92 +
42 42  \\
43 43  
95 +If user has been added successfully to the segment, a popup confirming the same - including segment name and id - appears, as shown:
96 +
97 +[[image:attach:SegmentUserAddedMsg.png||width="538"]]
98 +
99 +\\
100 +
101 +Below is an example of data displayed by clicking the 'down-triangle' button.  This button changes to 'up-triangle' after expansion.  On clicking this 'up-triangle' button, the display collapses.
102 +
103 +[[image:attach:SegmentTableChartsDoc.png||width="794"]]
104 +
105 +\\
106 +
44 44  Click "Create Segment" in the upper right-hand corner. You'll be taken to a screen allowing you to define a new segment.
45 45  
46 -The new segment creation screen consists of total 5 tabs – Definition, Demographics (previously named as First Party), IP Address (previously named as Account based), Behavior, Action.
109 +The new segment creation screen consists of total 5 tabs – Definition, Demographics (previously named as First Party), IP Address (previously named as Account based), Behavior, Action. The panels are cumulative, meaning that in order for a user to be included in a segment, the rules on the Demographics, IP Address, and Behavior tabs must all match that user.
47 47  
48 48  Demographics, IP Address, Behavior tabs allow us to define the segment rules.
49 49  
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55 55  
56 56  Description is an optional field and can have any types of values.
57 57  
58 -[[image:attach:image2021-10-25_15-42-47.png||width="794"]]
121 +[[image:attach:Screen Shot 2022-03-31 at 14.42.25.png||width="800"]]
59 59  
60 60  \\
61 61  
62 - A segment is a group of people. You can define that group based on any number of demographic criteria, ie., "who" the user is, or based on  behavioral criteria, ie., "what" the user has done. You can also create an "IP addresses-based Segment.", which can also be called as account based  segment.
125 + A segment is a group of people. You can define that group based on any number of demographic criteria, ie., "who" the user is, or based on behavioral criteria, ie., "what" the user has done. You can also create an "IP addresses-based Segment.", which can also be called as account based segment.
63 63  
127 +Give your segment a descriptive name. You can also add a brief description to the segment with more details.
128 +
129 +On this panel you will see an option to include only unknown users in this segment. Many of the segment selection criteria can apply to both unknown (ie., unidentified) and known (identified) users. By changing this option to "Yes," you are telling ONEcount to only select users who are unknown for this segment. (See Segment Impact Matrix below).
130 +
64 64  \\
65 65  
66 66  **2. Demographics Tab:**
67 67  
68 -If you click the "Demographics" tab, you will have the opportunity to define demographic characteristics for the segment. Multiple rules can be  added with And/OR conditions as per requirements.
135 +If you click the "Demographics" tab, you will have the opportunity to define demographic characteristics for the segment. Multiple rules can be added with And/OR conditions as per requirements.
69 69  
70 70  [[image:attach:image2021-10-25_15-51-28.png||width="794"]]
71 71  
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85 85  
86 86  If you are creating purely a demographic segment, hit "Save" and ONEcount will save your segment.
87 87  
155 +**~*~*NOTE: **E-mail is a special demographic field. Since demographic fields are part of a user's profile, a user who is unknown would not have any demographic information in the database. Therefore, when you select a demographic field as part of a segment definition, you are normally telling ONEcount you want known users included in this segment. ONEcount handles e-mail slightly differently. If you specify all users who have no e-mail address (ie., select e-mail but leave the Search Text box blank), ONEcount will automatically include unknown users in this segment. This is because a user who is unknown has no e-mail address. For further details, please see the Segment Impact Matrix below.
156 +
88 88  \\
89 89  
90 90  **3. IP Address Tab:**
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137 137  
138 138  You can add multiple values to a single behavioral target; they will be "OR" values, meaning the segment will be true if any of the values is present.
139 139  
140 -Define the frequency of the action in the Frequency box. This means how many times within the given date range this event has happened, and enter a date range for the given event.
209 +Define the frequency of the action in the Frequency box. This means how many times within the given date range this event has happened, and enter a date range for the given event.
141 141  
211 +**Date Range**: If 'Past,' the maximum allowed range is 3 months.  If 'Custom,' you can specify a start and end date.  If 'Future' option, allows to set a date range into the future (Currently, only the 'Package Transaction' Category has 'Future' option).  By not entering a value (or simply 0), the segment cannot be processed for that event.
212 +
142 142  If you add multiple behavioral criteria to your segment (hit Add) to add more behavioral criteria, be sure to define whether this criteria is AND/OR, meaning, whether this segment will match when both criteria are met (AND), or when either of the criteria is met (OR).
143 143  
144 144  There is a wide range of behavioral criteria that can be used for behavioral segments:
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157 157  
158 158  **Source Code**: Users are selected based on the source code for any transaction they have executed within ONEcount. The sub-category is Selected. The target is the specific source codes that are used. Possible options are the source codes defined in the Source Code manager under the Inventory section of ONEcount.
159 159  
160 -**Web**: Users are selected based on the web URLs that they have visited. The sub-category is Viewed. The target is a URL or URL fragment.
231 +**Web**: Users are selected based on the web URLs that they have visited. The sub-category is Viewed At Least. The target is a URL or URL fragment. When entering the URL, do not include the protocol (http:~/~/ or https:~/~/).
161 161  
233 +\\
234 +
235 +[[image:attach:web-behavior-2.png||width="800"]]
236 +
237 +\\
238 +
239 +**~*~**IMPORTANT NOTE: **When you type a URL into the URL box, you will see an option beneath asking if you want to Add the text you are typing to the box. After you are done typing the URL, you must hit 'Enter' to confirm that you want to add the text you just typed into the box. You will see the URL you typed appear in the box in blue (as seen above). If you do not hit 'Enter' and just click the Save button, the URL field will be blank and your segment may not work correctly.
240 +
241 +[[image:attach:add-url.png||height="121"]]
242 +
243 +\\
244 +
162 162  **Product Transaction**: Users are selected based on products that they have purchased. The sub-categories are Subscribed/Purchased, Currently Subscribed, Not Subscribed and Unsubscribed. The target is the product name. The selected date range will query on Request Date (Not Transaction Date).
163 163  
164 164  **Product Attribute**: Users are selected based on specific attributes of the products they have purchased. The sub-categories are the attributes (ie., category, type, state, etc.) The target is the value of that attribute (ie., blue, edible, New York, etc.) If the sub-category is a multiple-choice list, then your target must be the name of one of those elements of the list. If the sub-category is a free text field, you can enter any value in the target box.
165 165  
166 -**Quiz: **Users are selected based on whether the quiz is completed. It has only one subcategory 'completed'. You can enter the target in the text box.
167 -
168 168  **Geo: **Users are selected based on specific geographic location from anywhere in the world. The sub-category is 'coordinate'. When this geo category is selected, the world map is popped up and you can select any region on that map, where you want to target your users. Once, the selection of region is made, you will see the corresponding geographic coordinates are added to the target field. This geo-based targeting is one of the important functionalities introduced recently. Like other behavior categories, geo can also be added any number of times along with any other rules, by using ‘Add’ button on the screen as per your requirements. 
169 169  
251 +**Referrer**: You can specify URL(s) that serve as a starting point, for an action to be triggered on the target domain (specified in the 'Action' tab). Multiple URLs can be entered in the URL field.  The URL is a web address - either its domain (www.Domain.com) or subdomain (.com).  The 'Action' field has two choices and is used to indicate if the URL values are to be considered as given (you choose 'IS'), or contains a part of it (you choose 'CONTAINS'). The Referrer URL can essentially be used to execute actions defined in the 'Action' tab.  This helps in targeting users specified by the Referrer.  For instance, if you put in '.com' in the URL field, and the target header (Action tab) had 'www.testMe.com' with 'Popup' as the Action Type, what happens is that if the user is currently visiting a webpage that contains '.com' in its URL, then clicks a link that takes them to 'www.Domain.com/testMe.html' the specified popup will show on the Target Domain. 
252 +
253 +**~*~**IMPORTANT NOTE: **When you type a URL into the URL box box for Referrer, you will see an option beneath asking if you want to Add the text you are typing to the box. After you are done typing the URL, you must hit 'Enter' to confirm that you want to add the text you just typed into the box. You will see the URL you typed appear in the box in blue (as seen above). If you do not hit 'Enter' and just click the Save button, the URL field will be blank and your segment may not work correctly.
254 +
255 +[[image:attach:add-url.png||height="121"]]
256 +
170 170  Once you have defined your Behavioral criteria for your segment and you do not wish to add any other rules/action, be sure to **HIT SAVE.**
171 171  
172 172  **Note: There can be only one rule for each criteria like web, banner. If you have multiple target values all of them can be added into 1 rule by adding multiple values into target box.**
173 173  
261 +ONEcount uses specific logic for demographic and behavioral-based criteria. If you select any demographic field as part of your segment (other than e-mail, which is a special case), ONEcount will only select known users has part of the segment. This is because an unknown user has not been matched to a profile, and therefore ONEcount has no way of knowing the user's response to that demographic question. Put another way, if you include State is Alabama in your segment criteria, ONEcount will exclude all unknown users because there is no way for ONEcount to know the state of an unknown user.
262 +
263 +The following Segment Impact Matrix illustrates the types of users who can be selected with each demographic and behavioral criteria:
264 +
265 +(% class="wrapped" %)
266 +|(((
267 +**DEMOS**
268 +)))|(((
269 +**VALUE**
270 +)))|(((
271 +**Selects (KNOWN/UNKNOWN/BOTH)**
272 +)))
273 +|(((
274 +Any demo
275 +)))|(((
276 +ANY VALUE
277 +)))|(((
278 +KNOWN
279 +)))
280 +|(((
281 +E-mail DEMO
282 +)))|(((
283 +IS BLANK
284 +)))|(((
285 +BOTH
286 +)))
287 +|(((
174 174  \\
289 +)))|(((
290 +IS NOT BLANK
291 +)))|(((
292 +KNOWN
293 +)))
294 +|(% colspan="1" %)(% colspan="1" %)
295 +(((
296 +\\
297 +)))|(% colspan="1" %)(% colspan="1" %)
298 +(((
299 +\\
300 +)))|(% colspan="1" %)(% colspan="1" %)
301 +(((
302 +\\
303 +)))
304 +|(((
305 +**BEHAVIOR**
306 +)))|(((
307 +**VALUE**
308 +)))|(((
309 +**Selects (KNOWN/UNKNOWN/BOTH)**
310 +)))
311 +|(((
312 +Banner
313 +)))|(((
314 +Clicked/Viewed
315 +)))|(((
316 +BOTH
317 +)))
318 +|(((
319 +Content
320 +)))|(((
321 +Viewed
322 +)))|(((
323 +BOTH
324 +)))
325 +|(((
326 +EMAIL
327 +)))|(((
328 +Opened
329 +)))|(((
330 +KNOWN
331 +)))
332 +|(((
333 +\\
334 +)))|(((
335 +Clicked/Viewed
336 +)))|(((
337 +KNOWN
338 +)))
339 +|(((
340 +\\
341 +)))|(((
342 +Not clicked
343 +)))|(((
344 +KNOWN
345 +)))
346 +|(((
347 +Form
348 +)))|(((
349 +Completed
350 +)))|(((
351 +KNOWN
352 +)))
353 +|(((
354 +\\
355 +)))|(((
356 +Abandoned
357 +)))|(((
358 +BOTH
359 +)))
360 +|(((
361 +Package Status
362 +)))|(((
363 +\\
364 +)))|(((
365 +KNOWN
366 +)))
367 +|(((
368 +Package Transaction
369 +)))|(((
370 +\\
371 +)))|(((
372 +KNOWN
373 +)))
374 +|(((
375 +Source Code
376 +)))|(((
377 +Selected
378 +)))|(((
379 +KNOWN
380 +)))
381 +|(((
382 +Web
383 +)))|(((
384 +Viewed
385 +)))|(((
386 +BOTH
387 +)))
388 +|(((
389 +Product Transaction
390 +)))|(((
391 +Subscribed
392 +)))|(((
393 +KNOWN
394 +)))
395 +|(((
396 +\\
397 +)))|(((
398 +Currently Subscribed
399 +)))|(((
400 +KNOWN
401 +)))
402 +|(((
403 +\\
404 +)))|(((
405 +Not Subscribed
406 +)))|(((
407 +BOTH
408 +)))
409 +|(((
410 +\\
411 +)))|(((
412 +Unsubscribed
413 +)))|(((
414 +KNOWN
415 +)))
416 +|(((
417 +GEO
418 +)))|(((
419 +IS IN
420 +)))|(((
421 +BOTH
422 +)))
423 +|(((
424 +Engagement Metric
425 +)))|(((
426 +\\
427 +)))|(((
428 +KNOWN
429 +)))
430 +|(% colspan="1" %)(% colspan="1" %)
431 +(((
432 +Referrer
433 +)))|(% colspan="1" %)(% colspan="1" %)
434 +(((
435 +IS/CONTAINS
436 +)))|(% colspan="1" %)(% colspan="1" %)
437 +(((
438 +BOTH
439 +)))
175 175  
441 +\\
442 +
443 +**~*~*NOTE: **Selecting "Only Unknown" on the first panel of the segment will cause any of the above options to be limited to unknowns. For example, e-mail is blank would return only unknowns, viewing a web page would be only unknowns, etc.
444 +
445 +\\
446 +
176 176  **5. Action tab: **
177 177  
178 178  Any action to be associated for segment targeting is defined in this tab.
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185 185  
186 186  {{id name="CreateAction"/}}ADD AN ACTIONGo to the Action tab of create/edit segment. This is where you define the action to be taken for a segment, e.g. a website pop-up or ad targeting. Types of available Actions include: Pop-Up, Redirect, Ad Target, Email, Social Target, Subscribe to a Product, Unsubscribe to a Product, Subscribe to a Package, Unsubscribe to a Package, Add to Segment, Remove from Segment. Any action can be selected from action type dropdown.
187 187  
459 +Please Note: the 'Referrer' Category from the Behavior tab can be used to execute the 'Action Type' defined here.  Please read about this Category in the 'Create a Behavior-based Segment' section.
460 +
188 188  ===
189 189   ===
190 190  
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214 214  
215 215  The Target Domain and Section parameters are only required if you want to limit the banner. If you leave them blank, the user will be targeted across all your web sites.
216 216  
490 +**~*~**IMPORTANT NOTE: **When you type a Target Domain or Section into the appropriate box, you will see an option beneath asking if you want to Add the text you are typing to the box. After you are done typing, you must hit 'Enter' to confirm that you want to add the text you just typed into the box. You will see the Domain or Section you typed appear in the box in blue (as seen above). If you do not hit 'Enter' and just click the Save button, the Domain and Section fields will be blank and your segment may not work correctly.
491 +
492 +[[image:attach:add-url.png||height="121"]]
493 +
217 217  The last property is the Key/Value pair that you will use to tell Google Ad Manager which banners or Line Items to target at this user. Consult for Google Ad Manager documentation on Key/value pair targeting. You may specify more than one Key/Value pair for this target. This allows Google Ad Manager or DFP to decide which banners to show.
218 218  
219 219  * In Revive/OpenX, these variables are created under Inventory > Banner > Delivery Options > Add Delivery Limitation > Site-Variable > Add > enter Key and Value variables. These variables are of your choosing and can be text or num
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245 245  
246 246  For example, say we have a pediatrician who we want to target with a pop-up for a skin medicine on our dermatology site, but a pop-up for a conference when he visits our site on diabetes.
247 247  
248 -The Target Domain and Section parameters are only required if you want to limit the banner. If you leave them blank, the user will be targeted across all your web sites.
525 +The Target Domain and Section parameters are only required if you want to limit the pop-up If you leave them blank, the user will be targeted across all your web sites.
249 249  
250 250  \\
251 251  
252 - [[image:attach:image2021-10-25_17-54-54.png||height="250"]]
529 + [[image:attach:Action-Tab.png||width="600"]]
253 253  
254 -\\
531 +**~*~**IMPORTANT NOTE: **When you type a Target Domain or Section into the appropriate box, you will see an option beneath asking if you want to Add the text you are typing to the box. After you are done typing, you must hit 'Enter' to confirm that you want to add the text you just typed into the box. You will see the Domain or Section you typed appear in the box in blue (as seen above). If you do not hit 'Enter' and just click the Save button, the Domain and Section fields will be blank and your segment may not work correctly.
255 255  
533 +[[image:attach:add-url.png||height="121"]]
534 +
256 256  Next we determine the priority of this pop-up relative to other pop-ups that may be targeted at this segment. It's possible that a user is in multiple segments and may be subject to multiple pop-ups. This setting will help ONEcount determine how important this pop-up is relative to other marketing efforts.
257 257  
258 258  Frequency allows you determine how frequently this pop-up will appear to this user. Options include once, always (on every page load), daily (once per day), weekly, bi-weekly, monthly, or annually.
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