Changes for page Segment Manager

Last modified by Admin User on 2025/01/24 16:21
From version 24.1
edited by Admin
on 2022/03/31 15:07
Change comment: There is no comment for this version
To version 22.1
edited by Admin
on 2022/03/31 14:55
Change comment: There is no comment for this version

Summary

Details

Page properties
Content
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43 43  
44 44  Click "Create Segment" in the upper right-hand corner. You'll be taken to a screen allowing you to define a new segment.
45 45  
46 -The new segment creation screen consists of total 5 tabs – Definition, Demographics (previously named as First Party), IP Address (previously named as Account based), Behavior, Action. The panels are cumulative, meaning that in order for a user to be included in a segment, the rules on the Demographics, IP Address, and Behavior tabs must all match that user.
46 +The new segment creation screen consists of total 5 tabs – Definition, Demographics (previously named as First Party), IP Address (previously named as Account based), Behavior, Action.
47 47  
48 48  Demographics, IP Address, Behavior tabs allow us to define the segment rules.
49 49  
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61 61  
62 62   A segment is a group of people. You can define that group based on any number of demographic criteria, ie., "who" the user is, or based on behavioral criteria, ie., "what" the user has done. You can also create an "IP addresses-based Segment.", which can also be called as account based segment.
63 63  
64 -Give your segment a descriptive name. You can also add a brief description to the segment with more details.
64 +Give your segment a descriptive name. You can also add a brief description to the segment with more details. On this panel you will see an option to include only unknown users in this segment. Many of the segment selection criteria can apply to both unknown (ie., unidentified) and known (identified) users. By changing this option to "Yes," you are telling ONEcount to only select users who are unknown for this segment. (See segment impact chart below).
65 65  
66 -On this panel you will see an option to include only unknown users in this segment. Many of the segment selection criteria can apply to both unknown (ie., unidentified) and known (identified) users. By changing this option to "Yes," you are telling ONEcount to only select users who are unknown for this segment. (See Segment Impact Matrix below).
67 -
68 68  \\
69 69  
70 70  **2. Demographics Tab:**
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89 89  
90 90  If you are creating purely a demographic segment, hit "Save" and ONEcount will save your segment.
91 91  
92 -**~*~*NOTE: **E-mail is a special demographic field. Since demographic fields are part of a user's profile, a user who is unknown would not have any demographic information in the database. Therefore, when you select a demographic field as part of a segment definition, you are normally telling ONEcount you want known users included in this segment. ONEcount handles e-mail slightly differently. If you specify all users who have no e-mail address (ie., select e-mail but leave the Search Text box blank), ONEcount will automatically include unknown users in this segment. This is because a user who is unknown has no e-mail address. For further details, please see the Segment Impact Matrix below.
90 +**~*~*NOTE: **E-mail is a special demographic field. Since demographic fields are part of a user's profile, a user who is unknown would not have any demographic information in the database. Therefore, when you select a demographic field as part of a segment definition, you are normally telling ONEcount you want known users included in this segment. ONEcount handles e-mail slightly differently. If you specify all users who have no e-mail address (ie., select e-mail but leave the Search Text box blank), ONEcount will automatically include unknown users in this segment. This is because a user who is unknown has no e-mail address. For further details, please see the segment impact chart below.
93 93  
94 94  \\
95 95  
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181 181  
182 182  The following Segment Impact Matrix illustrates the types of users who can be selected with each demographic and behavioral criteria:
183 183  
184 -(% class="wrapped" %)
185 185  |(((
186 186  **DEMOS**
187 187  )))|(((
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221 221  \\
222 222  )))
223 223  |(((
224 -**BEHAVIOR**
221 +**//BEHAVIOR//**
225 225  )))|(((
226 -**VALUE**
223 +**//VALUE//**
227 227  )))|(((
228 -**Selects (KNOWN/UNKNOWN/BOTH)**
225 +//Selects **(KNOWN/UNKNOWN/BOTH)**//
229 229  )))
230 230  |(((
231 231  Banner
... ... @@ -361,12 +361,6 @@
361 361  KNOWN
362 362  )))
363 363  
364 -\\
365 -
366 -**~*~*NOTE: **Selecting "Only Unknown" on the first panel of the segment will cause any of the above options to be limited to unknowns. For example, e-mail is blank would return only unknowns, viewing a web page would be only unknowns, etc.
367 -
368 -\\
369 -
370 370  **5. Action tab: **
371 371  
372 372  Any action to be associated for segment targeting is defined in this tab.
Confluence.Code.ConfluencePageClass[0]
id
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1 -77496620
1 +66715722
url
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1 -https://info.onecount.net//wiki/spaces/OD/pages/77496620/Segment Manager
1 +https://info.onecount.net//wiki/spaces/OD/pages/66715722/Segment Manager