Changes for page Segment Manager

Last modified by Admin User on 2025/01/24 16:21

From version 30.1
edited by Admin
on 2023/04/04 18:35
Change comment: There is no comment for this version
To version 34.1
edited by Admin User
on 2025/01/24 16:21
Change comment: There is no comment for this version

Summary

Details

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1 +System Utilities
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1 -XWiki.Admin
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1 1  {{layout}}
2 2  {{layout-section ac:type="two_right_sidebar"}}
3 3  {{layout-cell}}
4 -
5 -
6 6  {{id name="Start ScreenSteps Content"/}}
7 7  The Targeting Engine is a powerful tool that allows to quickly and easily define audience **Segments** and target them with specific **Actions**, e.g. target specific ads, display a pop-up, send an email, redirect to another page or site.
8 8  
... ... @@ -18,24 +18,20 @@
18 18  
19 19  Also note that both users who fit the criteria for the defined segment as of the effective start date of an action and users who meet the criteria at any time during the effective date range will be targeted.
20 20  
21 -=== ===
19 +=== ===
22 22  
23 -{{id name="CreateSegment"/}}CREATING A NEW SEGMENTFrom the left hand side navigation bar, select Activation → Segment Manager :**
24 -**
21 +{{id name="CreateSegment"/}}CREATING A NEW SEGMENTFrom the left hand side navigation bar, select Activation → Segment Manager :
25 25  
26 26   [[image:attach:image2021-10-25_15-3-35.png||thumbnail="true" height="250"]]
27 27  
28 -\\
29 29  
30 30  Under "User Defined Segments" tab, you will see a list of existing segments.
31 31  
32 32  Each segment created, is listed here and has edit and delete functionality available just next to it. The overview of the segment (effective date, action, segment size, stats for known and unknown users) is available on click of arrow button next to each segment.
33 33  
34 -\\
35 35  
36 36  [[image:attach:image2021-10-25_15-11-53.png||height="250"]]
37 37  
38 -\\
39 39  
40 40  [[image:attach:SegmentTableCharts2.png||width="794"]]
41 41  
... ... @@ -90,19 +90,15 @@
90 90  displays data related to the segment such as Effective Date, Action, segment size.  It also shows a table with Knowns, Unknowns and Total users as recorded as of the 'Effective Date.'  At the bottom right is a bar graph with data for the last 7 days for Knowns and Unknowns.
91 91  )))
92 92  
93 -\\
94 -
95 95  If user has been added successfully to the segment, a popup confirming the same - including segment name and id - appears, as shown:
96 96  
97 97  [[image:attach:SegmentUserAddedMsg.png||width="538"]]
98 98  
99 -\\
100 100  
101 101  Below is an example of data displayed by clicking the 'down-triangle' button.  This button changes to 'up-triangle' after expansion.  On clicking this 'up-triangle' button, the display collapses.
102 102  
103 103  [[image:attach:SegmentTableChartsDoc.png||width="794"]]
104 104  
105 -\\
106 106  
107 107  Click "Create Segment" in the upper right-hand corner. You'll be taken to a screen allowing you to define a new segment.
108 108  
... ... @@ -120,7 +120,6 @@
120 120  
121 121  [[image:attach:Screen Shot 2022-03-31 at 14.42.25.png||width="800"]]
122 122  
123 -\\
124 124  
125 125   A segment is a group of people. You can define that group based on any number of demographic criteria, ie., "who" the user is, or based on behavioral criteria, ie., "what" the user has done. You can also create an "IP addresses-based Segment.", which can also be called as account based segment.
126 126  
... ... @@ -128,7 +128,6 @@
128 128  
129 129  On this panel you will see an option to include only unknown users in this segment. Many of the segment selection criteria can apply to both unknown (ie., unidentified) and known (identified) users. By changing this option to "Yes," you are telling ONEcount to only select users who are unknown for this segment. (See Segment Impact Matrix below).
130 130  
131 -\\
132 132  
133 133  **2. Demographics Tab:**
134 134  
... ... @@ -136,13 +136,12 @@
136 136  
137 137  [[image:attach:image2021-10-25_15-51-28.png||width="794"]]
138 138  
139 -=== ===
127 +=== ===
140 140  
141 141  {{id name="CreateDemoSegment"/}}CREATE A DEMOGRAPHIC SEGMENTDefine demographic rules of your segment based on the demographic questions you have built in your database. You can use any demographic question to define a segment.
142 142  
143 143  [[image:attach:image2021-10-25_15-55-34.png||width="794"]]
144 144  
145 -\\
146 146  
147 147  If you choose a demographic question that has a multiple choice response, simply click in the search text box and start typing one of the responses. ONEcount should pre-populate the box with the response. Multiple responses can be defined for a single question.
148 148  
... ... @@ -154,13 +154,12 @@
154 154  
155 155  **~*~*NOTE: **E-mail is a special demographic field. Since demographic fields are part of a user's profile, a user who is unknown would not have any demographic information in the database. Therefore, when you select a demographic field as part of a segment definition, you are normally telling ONEcount you want known users included in this segment. ONEcount handles e-mail slightly differently. If you specify all users who have no e-mail address (ie., select e-mail but leave the Search Text box blank), ONEcount will automatically include unknown users in this segment. This is because a user who is unknown has no e-mail address. For further details, please see the Segment Impact Matrix below.
156 156  
157 -\\
158 158  
159 159  **3. IP Address Tab:**
160 160  
161 161  The IP address-based segment can be created and targeted by providing the intended IP addresses here. There is no limit on number of IP addresses that can be added here.
162 162  
163 -=== ===
149 +=== ===
164 164  
165 165  {{id name="CreateAccountSegment"/}}
166 166  
... ... @@ -182,7 +182,6 @@
182 182  
183 183  If you are creating purely a IP Address based segment, hit "Save" and ONEcount will save your segment.
184 184  
185 -\\
186 186  
187 187  4. **Behavior Tab:**
188 188  
... ... @@ -189,16 +189,15 @@
189 189  If you would like to add behavioral characteristics to your segment (ie., Pediatricians who live in Arizona and have read at least two articles on pain), click on the Behavior tab.
190 190  
191 191  (((
192 -\\
177 +
193 193  )))
194 194  
195 -=== ===
180 +=== ===
196 196  
197 -{{id name="CreateBehaviorSegment"/}}CREATE A BEHAVIOR-BASED SEGMENT\\
182 +{{id name="CreateBehaviorSegment"/}}CREATE A BEHAVIOR-BASED SEGMENT
198 198  
199 199  [[image:attach:image2021-10-25_16-35-1.png||width="794"]]
200 200  
201 -\\
202 202  
203 203  To define behavioral characteristics of your segment, choose a behavior type from the Category pull-down. The sub-category pull-down will change depending on the Category that was chosen. For the target, you can enter keywords in the Target box if the value(s) are free text.
204 204  
... ... @@ -220,6 +220,8 @@
220 220  
221 221  **Email**: Users are selected based on the emails (from your ONEcount-integrated ESP or ONEmail) that the user has engaged with. The sub-category for Email is Opened or Clicked. Target is the name or subject of the e-mail campaign.
222 222  
207 +**Engagement Metric: **Users are selected based on the Engagement Metrics they have registered, such as webinar attendance, whitepaper downloads, etc. Please note that only SELECT and NUMERIC metrics appear here.
208 +
223 223  **Form**: Users are selected based on the ONEcount form they have engaged with. The sub-category for Form is Completed. Target is the name of the form.
224 224  
225 225  **Package Transaction**: Users are selected based on the ONEcount package transaction they have executed. The sub-categories for Package Transaction are Subscribed/Purchased, Currently Subscribed, Not Subscribed, Expired, Will Expire, Unsubscribed. The Target is the name of the package. The selected date range will query on Request Date (Not Transaction Date).
... ... @@ -228,12 +228,17 @@
228 228  
229 229  **Source Code**: Users are selected based on the source code for any transaction they have executed within ONEcount. The sub-category is Selected. The target is the specific source codes that are used. Possible options are the source codes defined in the Source Code manager under the Inventory section of ONEcount.
230 230  
231 -**Web**: Users are selected based on the web URLs that they have visited. The sub-category is Viewed At Least. The target is a URL or URL fragment. When entering the URL, do not include the protocol (http:~/~/ or https:~/~/). Also, make sure that when you enter a URL, make sure you hit ENTER so that it is saved in blue in the URL box:
217 +**Web**: Users are selected based on the web URLs that they have visited. The sub-category is Viewed At Least. The target is a URL or URL fragment. When entering the URL, do not include the protocol (http:~/~/ or https:~/~/).
232 232  
219 +
233 233  [[image:attach:web-behavior-2.png||width="800"]]
234 234  
235 -\\
236 236  
223 +**~*~**IMPORTANT NOTE: **When you type a URL into the URL box, you will see an option beneath asking if you want to Add the text you are typing to the box. After you are done typing the URL, you must hit 'Enter' to confirm that you want to add the text you just typed into the box. You will see the URL you typed appear in the box in blue (as seen above). If you do not hit 'Enter' and just click the Save button, the URL field will be blank and your segment may not work correctly.
224 +
225 +[[image:attach:add-url.png||height="121"]]
226 +
227 +
237 237  **Product Transaction**: Users are selected based on products that they have purchased. The sub-categories are Subscribed/Purchased, Currently Subscribed, Not Subscribed and Unsubscribed. The target is the product name. The selected date range will query on Request Date (Not Transaction Date).
238 238  
239 239  **Product Attribute**: Users are selected based on specific attributes of the products they have purchased. The sub-categories are the attributes (ie., category, type, state, etc.) The target is the value of that attribute (ie., blue, edible, New York, etc.) If the sub-category is a multiple-choice list, then your target must be the name of one of those elements of the list. If the sub-category is a free text field, you can enter any value in the target box.
... ... @@ -242,6 +242,10 @@
242 242  
243 243  **Referrer**: You can specify URL(s) that serve as a starting point, for an action to be triggered on the target domain (specified in the 'Action' tab). Multiple URLs can be entered in the URL field.  The URL is a web address - either its domain (www.Domain.com) or subdomain (.com).  The 'Action' field has two choices and is used to indicate if the URL values are to be considered as given (you choose 'IS'), or contains a part of it (you choose 'CONTAINS'). The Referrer URL can essentially be used to execute actions defined in the 'Action' tab.  This helps in targeting users specified by the Referrer.  For instance, if you put in '.com' in the URL field, and the target header (Action tab) had 'www.testMe.com' with 'Popup' as the Action Type, what happens is that if the user is currently visiting a webpage that contains '.com' in its URL, then clicks a link that takes them to 'www.Domain.com/testMe.html' the specified popup will show on the Target Domain. 
244 244  
236 +**~*~**IMPORTANT NOTE: **When you type a URL into the URL box box for Referrer, you will see an option beneath asking if you want to Add the text you are typing to the box. After you are done typing the URL, you must hit 'Enter' to confirm that you want to add the text you just typed into the box. You will see the URL you typed appear in the box in blue (as seen above). If you do not hit 'Enter' and just click the Save button, the URL field will be blank and your segment may not work correctly.
237 +
238 +[[image:attach:add-url.png||height="121"]]
239 +
245 245  Once you have defined your Behavioral criteria for your segment and you do not wish to add any other rules/action, be sure to **HIT SAVE.**
246 246  
247 247  **Note: There can be only one rule for each criteria like web, banner. If you have multiple target values all of them can be added into 1 rule by adding multiple values into target box.**
... ... @@ -273,7 +273,7 @@
273 273  BOTH
274 274  )))
275 275  |(((
276 -\\
271 +
277 277  )))|(((
278 278  IS NOT BLANK
279 279  )))|(((
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281 281  )))
282 282  |(% colspan="1" %)(% colspan="1" %)
283 283  (((
284 -\\
279 +
285 285  )))|(% colspan="1" %)(% colspan="1" %)
286 286  (((
287 -\\
282 +
288 288  )))|(% colspan="1" %)(% colspan="1" %)
289 289  (((
290 -\\
285 +
291 291  )))
292 292  |(((
293 293  **BEHAVIOR**
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318 318  KNOWN
319 319  )))
320 320  |(((
321 -\\
316 +
322 322  )))|(((
323 323  Clicked/Viewed
324 324  )))|(((
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325 325  KNOWN
326 326  )))
327 327  |(((
328 -\\
323 +
329 329  )))|(((
330 330  Not clicked
331 331  )))|(((
... ... @@ -339,7 +339,7 @@
339 339  KNOWN
340 340  )))
341 341  |(((
342 -\\
337 +
343 343  )))|(((
344 344  Abandoned
345 345  )))|(((
... ... @@ -348,7 +348,7 @@
348 348  |(((
349 349  Package Status
350 350  )))|(((
351 -\\
346 +
352 352  )))|(((
353 353  KNOWN
354 354  )))
... ... @@ -355,7 +355,7 @@
355 355  |(((
356 356  Package Transaction
357 357  )))|(((
358 -\\
353 +
359 359  )))|(((
360 360  KNOWN
361 361  )))
... ... @@ -381,7 +381,7 @@
381 381  KNOWN
382 382  )))
383 383  |(((
384 -\\
379 +
385 385  )))|(((
386 386  Currently Subscribed
387 387  )))|(((
... ... @@ -388,7 +388,7 @@
388 388  KNOWN
389 389  )))
390 390  |(((
391 -\\
386 +
392 392  )))|(((
393 393  Not Subscribed
394 394  )))|(((
... ... @@ -395,7 +395,7 @@
395 395  BOTH
396 396  )))
397 397  |(((
398 -\\
393 +
399 399  )))|(((
400 400  Unsubscribed
401 401  )))|(((
... ... @@ -411,7 +411,7 @@
411 411  |(((
412 412  Engagement Metric
413 413  )))|(((
414 -\\
409 +
415 415  )))|(((
416 416  KNOWN
417 417  )))
... ... @@ -426,11 +426,8 @@
426 426  BOTH
427 427  )))
428 428  
429 -\\
430 -
431 431  **~*~*NOTE: **Selecting "Only Unknown" on the first panel of the segment will cause any of the above options to be limited to unknowns. For example, e-mail is blank would return only unknowns, viewing a web page would be only unknowns, etc.
432 432  
433 -\\
434 434  
435 435  **5. Action tab: **
436 436  
... ... @@ -440,15 +440,16 @@
440 440  
441 441   [[image:attach:image2021-10-25_16-59-19.png||width="794"]]
442 442  
443 -== ==
435 +== ==
444 444  
445 445  {{id name="CreateAction"/}}ADD AN ACTIONGo to the Action tab of create/edit segment. This is where you define the action to be taken for a segment, e.g. a website pop-up or ad targeting. Types of available Actions include: Pop-Up, Redirect, Ad Target, Email, Social Target, Subscribe to a Product, Unsubscribe to a Product, Subscribe to a Package, Unsubscribe to a Package, Add to Segment, Remove from Segment. Any action can be selected from action type dropdown.
446 446  
447 447  Please Note: the 'Referrer' Category from the Behavior tab can be used to execute the 'Action Type' defined here.  Please read about this Category in the 'Create a Behavior-based Segment' section.
448 448  
449 -===
450 - ===
441 +=== ===
451 451  
443 +=== ===
444 +
452 452  {{id name="CreateAdAction"/}}
453 453  
454 454  === **ADD AN AD ACTION** ===
... ... @@ -455,7 +455,7 @@
455 455  
456 456  Here, we are defining an Ad Target. This will allow ONEcount to tell Google Ad Manager (DFP) what ad to target when a specific user is on your web site. The specific users will be defined in the Segment that you link to this target.
457 457  
458 -In the screen below, you'll see the options for an Ad Target. The first three options are Target Domain and Target Content, Section. These are used to// limit// the scope of this action, not to define it. It's important to understand the difference.
451 +In the screen below, you'll see the options for an Ad Target. The first three options are Target Domain and Target Content, Section. These are used to// limit// the scope of this action, not to define it. It's important to understand the difference.
459 459  
460 460  In content-based targeting, you define a specific page or web site section (or a whole site) to be targeted with a banner or banner campaign. In effect you are saying, whenever someone comes to this section or this web site, show them this banner.
461 461  
... ... @@ -467,14 +467,16 @@
467 467  
468 468  For example, say we have a pediatrician who we want to target with an ad for a skin medicine on our dermatology site, but an ad for a different drug when he visits a site on diabetes.
469 469  
470 -\\
471 471  
472 472   [[image:attach:image2021-10-25_17-16-33.png||width="794"]]
473 473  
474 -\\
475 475  
476 476  The Target Domain and Section parameters are only required if you want to limit the banner. If you leave them blank, the user will be targeted across all your web sites.
477 477  
469 +**~*~**IMPORTANT NOTE: **When you type a Target Domain or Section into the appropriate box, you will see an option beneath asking if you want to Add the text you are typing to the box. After you are done typing, you must hit 'Enter' to confirm that you want to add the text you just typed into the box. You will see the Domain or Section you typed appear in the box in blue (as seen above). If you do not hit 'Enter' and just click the Save button, the Domain and Section fields will be blank and your segment may not work correctly.
470 +
471 +[[image:attach:add-url.png||height="121"]]
472 +
478 478  The last property is the Key/Value pair that you will use to tell Google Ad Manager which banners or Line Items to target at this user. Consult for Google Ad Manager documentation on Key/value pair targeting. You may specify more than one Key/Value pair for this target. This allows Google Ad Manager or DFP to decide which banners to show.
479 479  
480 480  * In Revive/OpenX, these variables are created under Inventory > Banner > Delivery Options > Add Delivery Limitation > Site-Variable > Add > enter Key and Value variables. These variables are of your choosing and can be text or num
... ... @@ -483,9 +483,10 @@
483 483  
484 484  NOTE: Prioritization of banners is done in Google Ad Manager (or DFP) based on rules you configure in GAM.
485 485  
486 -===
487 - ===
481 +=== ===
488 488  
483 +=== ===
484 +
489 489  {{id name="CreatePopupAction"/}}
490 490  
491 491  === ADD A POP-UP ACTION ===
... ... @@ -494,7 +494,7 @@
494 494  
495 495  Choose Pop-Up from the Action Type pull-down.
496 496  
497 -The next three options are Target Domain, Target Content and Section. These are used to// limit// the scope of this action, not to define it. It's important to understand the difference.
493 +The next three options are Target Domain, Target Content and Section. These are used to// limit// the scope of this action, not to define it. It's important to understand the difference.
498 498  
499 499  In content-based targeting, you define a specific page or web site section (or a whole site) to be targeted with a pop-up. In effect you are saying, whenever someone comes to this section or this web site, show them this pop-up.
500 500  
... ... @@ -508,12 +508,13 @@
508 508  
509 509  The Target Domain and Section parameters are only required if you want to limit the pop-up If you leave them blank, the user will be targeted across all your web sites.
510 510  
511 -\\
512 512  
513 513   [[image:attach:Action-Tab.png||width="600"]]
514 514  
515 -\\
510 +**~*~**IMPORTANT NOTE: **When you type a Target Domain or Section into the appropriate box, you will see an option beneath asking if you want to Add the text you are typing to the box. After you are done typing, you must hit 'Enter' to confirm that you want to add the text you just typed into the box. You will see the Domain or Section you typed appear in the box in blue (as seen above). If you do not hit 'Enter' and just click the Save button, the Domain and Section fields will be blank and your segment may not work correctly.
516 516  
512 +[[image:attach:add-url.png||height="121"]]
513 +
517 517  Next we determine the priority of this pop-up relative to other pop-ups that may be targeted at this segment. It's possible that a user is in multiple segments and may be subject to multiple pop-ups. This setting will help ONEcount determine how important this pop-up is relative to other marketing efforts.
518 518  
519 519  Frequency allows you determine how frequently this pop-up will appear to this user. Options include once, always (on every page load), daily (once per day), weekly, bi-weekly, monthly, or annually.
... ... @@ -522,7 +522,6 @@
522 522  
523 523  Review your Action details and finally click Save to save it.
524 524  
525 -\\
526 526  
527 527  (% style="margin-left: 30.0px;" %)
528 528  === **ADD A SOCIAL TARGET ACTION** ===
... ... @@ -539,7 +539,6 @@
539 539  
540 540  [[https:~~/~~/www.linkedin.com/help/linkedin/topics/6400/6401/112188>>url:https://www.linkedin.com/help/linkedin/topics/6400/6401/112188||shape="rect"]]
541 541  
542 -\\
543 543  
544 544  Choose Social Target from the list of Type of Action.  You can select multiple social platforms in a single action as shown in below screenshot.  Enter URL of target in Target URL field; this is the URL you want users to go to when they click on the ad in the social platform. ONEcount will generate a unique URL for each social platform.
545 545  
... ... @@ -547,18 +547,15 @@
547 547  
548 548  [[image:attach:Screen Shot 2021-11-17 at 18.36.23.png||height="250"]]
549 549  
550 -\\
551 551  
552 552  To get the URLs for pasting into the social system, go to your Segment List and expand the segment. The URLs will be shown. Simply click on the clip-board to the right and the URL will be copied to your browser's clipboard.
553 553  
554 -\\
555 555  
556 556  [[image:attach:Screen Shot 2021-11-17 at 18.48.18.png||width="800"]]
557 557  
558 -\\
559 559  
560 560  (% style="margin-left: 30.0px;" %)
561 -=== ===
553 +=== ===
562 562  
563 563  {{id name="CreateRedirectAction"/}}
564 564  
... ... @@ -571,14 +571,12 @@
571 571  
572 572  As with pop-up and ad targeting, the Target Domain and Section parameters are optional.
573 573  
574 -\\
575 575  
576 576   [[image:attach:image2021-10-25_18-2-56.png||height="250"]]
577 577  
578 -\\
579 579  
580 580  (% style="margin-left: 30.0px;" %)
581 -=== ===
571 +=== ===
582 582  
583 583  {{id name="CreateEmailAction"/}}
584 584  
... ... @@ -588,49 +588,33 @@
588 588  (% style="margin-left: 30.0px;" %)
589 589  To send a transactional e-mail to a user, choose Email from the Action Type  pull-down.
590 590  
591 -(% style="margin-left: 30.0px;" %)
592 -\\
593 593  
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595 595  [[image:attach:image2021-10-25_18-6-13.png||width="794"]]
596 596  
597 -(% style="margin-left: 30.0px;" %)
598 -\\
599 599  
600 600   When an email action is in effect, the email will be sent to the specified target segment on the designated domains and sections at the set frequency and priority level.
601 601  
602 -\\
603 603  
604 604  If you wish to cancel the changes, click the "Cancel" button to go to the segment listing page.
605 605  
606 -\\
607 607  
608 -==
609 - ==
592 +== ==
610 610  
594 +== ==
595 +
611 611  {{id name="CreateTarget"/}}
612 612  
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638 638  {{/layout-cell}}
639 639  
640 640  {{layout-cell}}
641 -{{panel title="Search All Documentation:"}}
615 +{{panel title=""}}{{/panel}}
642 642  
617 +{{panel title=""}}{{/panel}}
643 643  
644 -{{livesearch/}}
645 -{{/panel}}
646 -
647 -{{panel title="Search USER OPERATIONS Documentation:"}}
648 -
649 -
650 -{{pagetreesearch rootPage="User Operations - Managing Your Data"/}}
651 -{{/panel}}
652 -
653 653  {{panel title="On this page:"}}
654 -
655 -
656 656  {{toc/}}
657 657  {{/panel}}
658 658  
659 659  {{panel title="More USER OPERATIONS Documentation"}}
660 -{{expand}}
661 - **Add Users
662 -**
624 +{{expand title="Click here to expand..."}}
625 + **Add Users**
663 663  
664 -(% style="margin-left: 60.0px;" %)
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670 670  (% style="margin-left: 60.0px;" %)
671 671  [[doc:Pre-Import Checklist]]
672 672  
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707 707  **Target Audience Segments**
708 708  
709 709  (% style="margin-left: 60.0px;" %)
710 -(% style="color: rgb(0,51,102);" %) __
711 -__
671 +(% style="color:#003366" %)
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716 716  {{/expand}}
717 717  {{/panel}}
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