Changes for page Segment Manager

Last modified by Admin User on 2025/01/24 16:21
From version 34.1
edited by Admin User
on 2025/01/24 16:21
Change comment: There is no comment for this version
To version 9.1
edited by Admin
on 2020/01/05 17:10
Change comment: There is no comment for this version

Summary

Details

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1 -Segment Manager
1 +Utilities - Target Engine
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1 -System Utilities
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1 -XWiki.admin
1 +XWiki.Admin
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1 1  {{layout}}
2 2  {{layout-section ac:type="two_right_sidebar"}}
3 3  {{layout-cell}}
4 +
5 +
4 4  {{id name="Start ScreenSteps Content"/}}
5 -The Targeting Engine is a powerful tool that allows to quickly and easily define audience **Segments** and target them with specific **Actions**, e.g. target specific ads, display a pop-up, send an email, redirect to another page or site.
7 +The Targeting Engine is a powerful tool that allows to to quickly and easily define audience **Segments** and target them with specific **Actions**, e.g. target specific ads, display a pop-up, send an email, redirect to another page or site.
6 6  
7 7  You can target segments by IP Address and User Agent. This functionality can be used to define a set of IP addresses that may be, for example, non-human traffic that you don't want to display paid banner ads to. By defining the target IP addresses and setting the action to serve only house ads, those IP addresses won't be counted as impressions/views/clicks for paid banner advertising. Or you could redirect to a page or a pop-up with a message that the IP address is suspected of being non-human traffic and a number to call if not the case. That IP could then be removed from the target segment.
8 8  
9 -The following lesson will provide details on how to use the **Segment Manager**.
11 +The following lesson will provide details on how to use the **Segment Manager**, **Action Manager**, and **Target Engine**.
10 10  
11 11  === Please Note: ===
12 12  
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16 16  
17 17  Also note that both users who fit the criteria for the defined segment as of the effective start date of an action and users who meet the criteria at any time during the effective date range will be targeted.
18 18  
19 -=== ===
21 +=== CREATING A NEW SEGMENT ===
20 20  
21 -{{id name="CreateSegment"/}}CREATING A NEW SEGMENTFrom the left hand side navigation bar, select Activation → Segment Manager :
23 +**From the Segment Manager menu, select Segment Manager:
24 +**
22 22  
23 - [[image:attach:image2021-10-25_15-3-35.png||thumbnail="true" height="250"]]
26 +[[image:attach:segment manager menu.png||width="800"]]
24 24  
28 +\\
25 25  
26 -Under "User Defined Segments" tab, you will see a list of existing segments.
30 +You will see a list of existing segments. Click "Create Segment" in the upper right-hand corner.
27 27  
28 -Each segment created, is listed here and has edit and delete functionality available just next to it. The overview of the segment (effective date, action, segment size, stats for known and unknown users) is available on click of arrow button next to each segment.
32 +[[image:attach:manage segments.png||height="250"]]
29 29  
34 +\\
30 30  
31 -[[image:attach:image2021-10-25_15-11-53.png||height="250"]]
36 +You'll be taken to a screen allowing you to define a new segment. Give your segment a descriptive name. You can enter a brief description of the segment as well.
32 32  
38 +[[image:attach:segment-definion.png||height="250"]]
33 33  
34 -[[image:attach:SegmentTableCharts2.png||width="794"]]
40 +\\
35 35  
36 -The list of segments created contains three columns.  The first column is Segment ID, the second shows Segment Name, and the third is a collection of icons with the following features:
42 +A segment is a group of people. You can define that group based on any number of demographic criteria, ie., "who" the user is, or based on behavioral criteria, ie., "what" the user has done.
37 37  
38 -(% class="wrapped" %)
39 -|=(((
40 -Image
41 -)))|=(((
42 -Icon
43 -)))|=(((
44 -Feature description
45 -)))
46 -|(((
47 -pencil
48 -)))|(((
49 -(% class="content-wrapper" %)
50 -(((
51 -[[image:attach:pencil edit.png||thumbnail="true" width="40"]]
52 -)))
53 -)))|(((
54 -is for editing segment
55 -)))
56 -|(((
57 -trash can
58 -)))|(((
59 -(% class="content-wrapper" %)
60 -(((
61 -[[image:attach:trashcan delete.png||thumbnail="true" width="40"]]
62 -)))
63 -)))|(((
64 -is for deleting segment
65 -)))
66 -|(((
67 -add user
68 -)))|(((
69 -(% class="content-wrapper" %)
70 -(((
71 -[[image:attach:adduserSegment.png||thumbnail="true" width="40"]]
72 -)))
73 -)))|(((
74 -adds user to the segment
75 -)))
76 -|(((
77 -down-triangle
78 -)))|(((
79 -(% class="content-wrapper" %)
80 -(((
81 -[[image:attach:display data.png||thumbnail="true" width="40"]]
82 -)))
83 -)))|(((
84 -displays data related to the segment such as Effective Date, Action, segment size.  It also shows a table with Knowns, Unknowns and Total users as recorded as of the 'Effective Date.'  At the bottom right is a bar graph with data for the last 7 days for Knowns and Unknowns.
85 -)))
44 +If you click the "First Party" tab, you will have the opportunity to define the demographic characteristics of your segment based on the demographic questions you have built in your database. You can use any demographic question to define a segment.
86 86  
87 -If user has been added successfully to the segment, a popup confirming the same - including segment name and id - appears, as shown:
46 +[[image:attach:segment-demos.png||height="250"]]
88 88  
89 -[[image:attach:SegmentUserAddedMsg.png||width="538"]]
48 +If you choose a demographic question that has a multiple choice response, simply click in the target box and start typing one of the responses. ONEcount should pre-populate the box with the response. Multiple responses can be defined for a single question.
90 90  
50 +To add multiple demographic questions to a segment, simply click the Add button on the right-hand side and ONEcount will allow you to add another demographic question.
91 91  
92 -Below is an example of data displayed by clicking the 'down-triangle' button.  This button changes to 'up-triangle' after expansion.  On clicking this 'up-triangle' button, the display collapses.
52 +In this way, you can create a demographic segment of users who are Pediatricians who live in Arizona, for example.
93 93  
94 -[[image:attach:SegmentTableChartsDoc.png||width="794"]]
54 +If you are creating purely a demographic segment, hit "Save" and ONEcount will save your segment. If you would like to add behavioral characteristics to your segment (ie., Peditricians who live in Arizona and have read three articles on diabetes), click on the Behavior tab.
95 95  
56 +\\
96 96  
97 -Click "Create Segment" in the upper right-hand corner. You'll be taken to a screen allowing you to define a new segment.
58 +\\
98 98  
99 -The new segment creation screen consists of total 5 tabs – Definition, Demographics (previously named as First Party), IP Address (previously named as Account based), Behavior, Action. The panels are cumulative, meaning that in order for a user to be included in a segment, the rules on the Demographics, IP Address, and Behavior tabs must all match that user.
60 +\\
100 100  
101 -Demographics, IP Address, Behavior tabs allow us to define the segment rules.
62 +[[image:attach:segment-content.png||height="250"]]
102 102  
103 -**1. Definition Tab:**
64 +\\
104 104  
105 -Define your segment by giving it a name and a brief description.
66 +\\
106 106  
107 -Title is a mandatory field. It should not be blank. Without providing title, you cannot navigate to other tabs.
68 +\\
108 108  
109 -Description is an optional field and can have any types of values.
70 +\\
110 110  
111 -[[image:attach:Screen Shot 2022-03-31 at 14.42.25.png||width="800"]]
72 +\\
112 112  
74 +\\
113 113  
114 - A segment is a group of people. You can define that group based on any number of demographic criteria, ie., "who" the user is, or based on behavioral criteria, ie., "what" the user has done. You can also create an "IP addresses-based Segment.", which can also be called as account based segment.
76 +\\
115 115  
116 -Give your segment a descriptive name. You can also add a brief description to the segment with more details.
78 +This will open the Profile window, which is Step 1 in creating the persona.
117 117  
118 -On this panel you will see an option to include only unknown users in this segment. Many of the segment selection criteria can apply to both unknown (ie., unidentified) and known (identified) users. By changing this option to "Yes," you are telling ONEcount to only select users who are unknown for this segment. (See Segment Impact Matrix below).
80 +You move forward through the creation process by clicking "Next" at each step, and you can move back to the previous step by clicking "Back".
119 119  
82 +{{note}}
83 +**Note that if you click the "Back" button, the step you were working on won't be saved. All steps are saved only at Step 4: Review and Save.**
84 +{{/note}}
120 120  
121 -**2. Demographics Tab:**
86 +==== Step 1 – Profile ====
122 122  
123 -If you click the "Demographics" tab, you will have the opportunity to define demographic characteristics for the segment. Multiple rules can be added with And/OR conditions as per requirements.
88 +[[image:attach:media_1437065487760.png||align="center"]]
124 124  
125 -[[image:attach:image2021-10-25_15-51-28.png||width="794"]]
90 +Complete the Name, Description, and Effective Date Range fields for the persona, then click the "Next" button.
126 126  
127 -=== ===
92 +==== Step 2 – Segment ====
128 128  
129 -{{id name="CreateDemoSegment"/}}CREATE A DEMOGRAPHIC SEGMENTDefine demographic rules of your segment based on the demographic questions you have built in your database. You can use any demographic question to define a segment.
94 +A "Segment" is a subgroup of your user universe that you wish to target with a specific action.
130 130  
131 -[[image:attach:image2021-10-25_15-55-34.png||width="794"]]
96 +You can define a target segment by User – including Product, Demographics, Source Code, Newsletter, or Web filters – or by Account.
132 132  
98 +**Product** – Allows you to segment based on a product subscription status
99 +**Demographics** – Allows you to segment based on whether a user meets or does not meet specified demographic criteria
100 +**Source Code** – Allows you to segment based on assigned or not assigned Source Code
101 +**Newsletter** – Allows you to segment based on whether a user has or has not opened or clicked on a specified newsletter
102 +**Web** – Allows you to segment based on whether a user has or has not visited a specified section or page on your web site. Note that this behavior-based filter needs to be used in conjunction with any of the other identity-based filters listed above (Product, Demographics, Source Code, Newsletter).
133 133  
134 -If you choose a demographic question that has a multiple choice response, simply click in the search text box and start typing one of the responses. ONEcount should pre-populate the box with the response. Multiple responses can be defined for a single question.
104 +See directions for creating a segment of all users, both known and unkown, in //**B. Segment by Account**// below.
135 135  
136 -To add multiple demographic questions to a segment, simply click the Add button on the right-hand side and ONEcount will allow you to add another demographic question.
106 +You may select multiple filters and multiple options within filters.
137 137  
138 -In this way, you can create a demographic segment of users who are Pediatricians who live in Arizona, for example.
108 +(% style="margin-left: 30.0px;" %)
109 +===== A. Segment by User =====
139 139  
140 -If you are creating purely a demographic segment, hit "Save" and ONEcount will save your segment.
111 +(% style="margin-left: 30.0px;" %)
112 +[[image:attach:media_1437075145033.png||align="center"]]
141 141  
142 -**~*~*NOTE: **E-mail is a special demographic field. Since demographic fields are part of a user's profile, a user who is unknown would not have any demographic information in the database. Therefore, when you select a demographic field as part of a segment definition, you are normally telling ONEcount you want known users included in this segment. ONEcount handles e-mail slightly differently. If you specify all users who have no e-mail address (ie., select e-mail but leave the Search Text box blank), ONEcount will automatically include unknown users in this segment. This is because a user who is unknown has no e-mail address. For further details, please see the Segment Impact Matrix below.
114 +(% style="margin-left: 30.0px;" %)
115 +The screenshot above is from v. 11.6. Prior versions do not have the "With"/"Without" option.
143 143  
117 +(% style="margin-left: 30.0px;" %)
118 +Notice the "AND" / "OR" logic that can be used to join different filters for the segment. Multiple selections //within// a filter use "OR" logic.
144 144  
145 -**3. IP Address Tab:**
120 +(% style="margin-left: 30.0px;" %)
121 +**To add additional criteria to a segment, click the "And" or "Or" button.**
146 146  
147 -The IP address-based segment can be created and targeted by providing the intended IP addresses here. There is no limit on number of IP addresses that can be added here.
123 +(% style="margin-left: 30.0px;" %)
124 +In the example above, the targeted segment is all users who:
148 148  
149 -=== ===
126 +(% style="margin-left: 30.0px;" %)
127 +A. are NOT ("Without") new //OR// renewal subscribers, with a product status of Qualified Print //OR// Qualified Digital //OR// Non-Qualified Digital, to the Magazine //OR// Digital Edition product;
150 150  
151 -{{id name="CreateAccountSegment"/}}
129 +(% style="margin-left: 30.0px;" %)
130 +**AND**
131 +B. have ('With") opened the "...ain Today" newsletter;
132 +**OR**
133 +C. have ("With") Primary Business Category that contains "Industrial Mfg., Including Plastics & Rubber... " _OR "_High-Tech Computers/Electronics".
152 152  
153 153  (% style="margin-left: 30.0px;" %)
154 -=== CREATE AN IP Address-BASED SEGMENT ===
136 +**That is, all users who fit criteria A AND fit either criteria B OR C** * Notice the separator line when AND is selected.
155 155  
156 156  (% style="margin-left: 30.0px;" %)
157 -Target segments by Account – which is IP Address and User Agent. A user agent is any software that retrieves and presents Web content for end users. User agents include Web browsers, media players, and plug-ins that help in retrieving, rendering and interacting with Web content.
139 +===== B. Segment by Account =====
158 158  
159 - [[image:attach:image2021-10-25_16-57-14.png||width="794"]]
141 +(% style="margin-left: 30.0px;" %)
142 +[[image:attach:media_1437079883697.png||align="center"]]
160 160  
144 +(% style="margin-left: 30.0px;" %)
145 +Version 11.6 and later have added functionality that allows you to target segments by Account – which is IP Address and User Agent. A user agent is any software that retrieves and presents Web content for end users. User agents include Web browsers, media players, and plug-ins that help in retrieving, rendering and interacting with Web content.
146 +
147 +(% style="margin-left: 30.0px;" %)
161 161  This functionality can be used, among other things, to define a set of IP addresses of invalid/non-human traffic that you don't want to display paid banner ads to. By defining the target IP addresses and setting the action to serve only house ads, those IP addresses won't be counted as impressions/views/clicks for sponsored banner advertising because they won't be served sponsored ads. Or you could redirect to a page or a pop-up with a message that the IP address is suspected of being non-human traffic and a number to call if not the case. That IP could then be removed from the target segment.
162 162  
150 +(% style="margin-left: 30.0px;" %)
163 163  So, in the example above, the segment will include all users coming from IP address xx.xxx.20.80 using Safari **OR** from IP address xx.xxx.145.194 or 24.xxx.xxx.10 using Mozilla 5.0 **OR,** etc...
164 164  
165 -Note that in IP Address based segmenting you can enter multiple IP addresses and user agents in each field.
153 +(% style="margin-left: 30.0px;" %)
154 +Note that only OR logic is used in Account segmenting and that you can enter multiple IP addresses and user agents in each field.
166 166  
167 -To create a segment of ALL users, both known and unknown, enter the IP address 1.0.0.0/1. This will include all possible IP addresses and, by extension, all users who visit your site.
156 +To create a segment of ALL users, both known and unknown, enter the IP address 1.0.0.0/1. This will include all possible IP addresses and, by extension, all users who visit your site.
168 168  
169 -If you are creating purely a IP Address based segment, hit "Save" and ONEcount will save your segment.
158 +==== Step 3 – Action ====
170 170  
160 +"Action" is where you define the action to be taken for the identified segment, e.g. a website pop-up or ad targeting.
171 171  
172 -4. **Behavior Tab:**
162 +Types of Actions include: Pop-Up, Redirect, Ad Target, Email
173 173  
174 -If you would like to add behavioral characteristics to your segment (ie., Pediatricians who live in Arizona and have read at least two articles on pain), click on the Behavior tab.
164 +You can use any existing actions by clicking in the "Select Actions" field and selecting the action (see screenshot below) or create a new action (see A-D below).
175 175  
176 -(((
177 -
178 -)))
166 +[[image:attach:media_1442601673145.png||align="center"]]
179 179  
180 -=== ===
168 +Hover over an action to see details (see screenshot below).
181 181  
182 -{{id name="CreateBehaviorSegment"/}}CREATE A BEHAVIOR-BASED SEGMENT
170 +[[image:attach:media_1442602167866.png||align="center"]]
183 183  
184 -[[image:attach:image2021-10-25_16-35-1.png||width="794"]]
172 +(% style="margin-left: 30.0px;" %)
173 +===== A. Create Pop-Up =====
185 185  
175 +(% style="margin-left: 30.0px;" %)
176 +~1. Click "New action".
177 +2. Give the action a name and description (optional).
178 +3. Click "Next".
179 +4. Complete the fields as shown below.
180 +5. Click "Next".
186 186  
187 -To define behavioral characteristics of your segment, choose a behavior type from the Category pull-down. The sub-category pull-down will change depending on the Category that was chosen. For the target, you can enter keywords in the Target box if the value(s) are free text.
182 +(% style="margin-left: 30.0px;" %)
183 +[[image:attach:media_1442611132544.png||align="center"]]
188 188  
189 -If the Target values are multiple choice, you can put your cursor in the box, hit back-space, and then start typing possible values. ONEcount will show matching values, just hit enter and ONEcount will add the value to the target.
185 +(% style="margin-left: 30.0px;" %)
186 +Upon clicking "Next", you'll have an opportunity to review the action and "Save" or go "Back" to make changes.
190 190  
191 -You can add multiple values to a single behavioral target; they will be "OR" values, meaning the segment will be true if any of the values is present.
188 +(% style="margin-left: 30.0px;" %)
189 +Upon clicking "Save", you'll be returned to the "Define action to take" window where you'll see the name of the saved action in the action field. (See below.)
192 192  
193 -Define the frequency of the action in the Frequency box. This means how many times within the given date range this event has happened, and enter a date range for the given event.
191 +(% style="margin-left: 30.0px;" %)
192 +Click "Next" to continue to Step 4 – Review and Save.
194 194  
195 -**Date Range**: If 'Past,' the maximum allowed range is 3 months.  If 'Custom,' you can specify a start and end date.  If 'Future' option, allows to set a date range into the future (Currently, only the 'Package Transaction' Category has 'Future' option).  By not entering a value (or simply 0), the segment cannot be processed for that event.
194 +(% style="margin-left: 30.0px;" %)
195 +[[image:attach:media_1443034475680.png||align="center"]]
196 196  
197 -If you add multiple behavioral criteria to your segment (hit Add) to add more behavioral criteria, be sure to define whether this criteria is AND/OR, meaning, whether this segment will match when both criteria are met (AND), or when either of the criteria is met (OR).
197 +(% style="margin-left: 30.0px;" %)
198 +When a pop-up action is in effect, a pop-up will appear for the specified target segment in the designated domains and sections at the set frequency and priority level. Please see example below.
198 198  
199 -There is a wide range of behavioral criteria that can be used for behavioral segments:
200 +(% style="margin-left: 30.0px;" %)
201 +[[image:attach:media_1443033012905.png||align="center"]]
200 200  
201 -**Banner**: Users are selected based on the banner ads they have viewed on your site. The sub-category for Banners is Viewed or Clicked. Target is the name of the banner(s).
203 +(% style="margin-left: 30.0px;" %)
204 +Note that the display opt-out will appear only if checked when creating the pop-up action.
202 202  
203 -**Content**: Users are selected based on the meta keywords contained on the pages a user visits. The sub-category for Content is Viewed or Clicked. Target is the content keyword.
206 +(% style="margin-left: 30.0px;" %)
207 +===== B. Create Redirect =====
204 204  
205 -**Email**: Users are selected based on the emails (from your ONEcount-integrated ESP or ONEmail) that the user has engaged with. The sub-category for Email is Opened or Clicked. Target is the name or subject of the e-mail campaign.
209 +(% style="margin-left: 60.0px;" %)
210 +~1. Click "New action".
211 +2. Give the action a name and description (optional).
212 +3. Click "Next".
213 +4. Complete the fields as shown below.
214 +5. Click "Next".
206 206  
207 -**Engagement Metric: **Users are selected based on the Engagement Metrics they have registered, such as webinar attendance, whitepaper downloads, etc. Please note that only SELECT and NUMERIC metrics appear here.
216 +(% style="margin-left: 60.0px;" %)
217 +[[image:attach:media_1442947217827.png||align="center"]]
208 208  
209 -**Form**: Users are selected based on the ONEcount form they have engaged with. The sub-category for Form is Completed. Target is the name of the form.
219 +(% style="margin-left: 60.0px;" %)
220 +Upon clicking "Next", you'll have an opportunity to review the action and "Save" or go "Back" to make changes.
210 210  
211 -**Package Transaction**: Users are selected based on the ONEcount package transaction they have executed. The sub-categories for Package Transaction are Subscribed/Purchased, Currently Subscribed, Not Subscribed, Expired, Will Expire, Unsubscribed. The Target is the name of the package. The selected date range will query on Request Date (Not Transaction Date).
222 +(% style="margin-left: 60.0px;" %)
223 +Upon clicking "Save", you'll be returned to the "Define action to take" window where you'll see the name of the saved action in the action field. (See below.)
212 212  
213 -**Package Status**: Users are selected based on the status of a package they have purchased or subscribed to. Best when used with a Package Transaction criteria. The sub-categories for Package Status are any of the package Statuses that you've defined in the Package Status section under the Inventory menu in ONEcount. There are no targets for this option.
225 +(% style="margin-left: 60.0px;" %)
226 +Click "Next" to continue to Step 4 – Review and Save.
214 214  
215 -**Source Code**: Users are selected based on the source code for any transaction they have executed within ONEcount. The sub-category is Selected. The target is the specific source codes that are used. Possible options are the source codes defined in the Source Code manager under the Inventory section of ONEcount.
228 +(% style="margin-left: 60.0px;" %)
229 +When a redirect is in effect, the redirect will occur for the specified target segment in the designated domains and sections at the set frequency and priority level. There is user no opt-out option for this action.
216 216  
217 -**Web**: Users are selected based on the web URLs that they have visited. The sub-category is Viewed At Least. The target is a URL or URL fragment. When entering the URL, do not include the protocol (http:~/~/ or https:~/~/).
231 +(% style="margin-left: 30.0px;" %)
232 +===== C. Create Ad Target =====
218 218  
234 +(% style="margin-left: 30.0px;" %)
235 +In order for ad targeting to work, the ad code on your site must be updated so that it will accept and process Key and Value variables. GCN will provide you with the correct code.
219 219  
220 -[[image:attach:web-behavior-2.png||width="800"]]
237 +(% style="margin-left: 30.0px;" %)
238 +~1. Click "New action".
239 +2. Give the action a name and description (optional).
240 +3. Click "Next".
241 +4. Complete the fields as shown below.
242 +5. Click "Next".
221 221  
244 +(% style="margin-left: 30.0px;" %)
245 +[[image:attach:media_1446742365693.png||align="center"]]
222 222  
223 -**~*~**IMPORTANT NOTE: **When you type a URL into the URL box, you will see an option beneath asking if you want to Add the text you are typing to the box. After you are done typing the URL, you must hit 'Enter' to confirm that you want to add the text you just typed into the box. You will see the URL you typed appear in the box in blue (as seen above). If you do not hit 'Enter' and just click the Save button, the URL field will be blank and your segment may not work correctly.
247 +(% style="margin-left: 30.0px;" %)
248 +Upon clicking "Next", you'll have an opportunity to review the action and "Save" or go "Back" to make changes.
224 224  
225 -[[image:attach:add-url.png||height="121"]]
250 +(% style="margin-left: 30.0px;" %)
251 +Upon clicking "Save", you'll be returned to the "Define action to take" window where you'll see the name of the saved action in the action field. (See below.)
226 226  
253 +(% style="margin-left: 30.0px;" %)
254 +Click "Next" to continue to Step 4 – Review and Save.
227 227  
228 -**Product Transaction**: Users are selected based on products that they have purchased. The sub-categories are Subscribed/Purchased, Currently Subscribed, Not Subscribed and Unsubscribed. The target is the product name. The selected date range will query on Request Date (Not Transaction Date).
256 +(% style="margin-left: 30.0px;" %)
257 +When an ad target is in effect, only those ads specified by Key and Value will display for the specified target segment on the designated domains and sections at the set frequency and priority level. There is user no opt-out option for this action.
229 229  
230 -**Product Attribute**: Users are selected based on specific attributes of the products they have purchased. The sub-categories are the attributes (ie., category, type, state, etc.) The target is the value of that attribute (ie., blue, edible, New York, etc.) If the sub-category is a multiple-choice list, then your target must be the name of one of those elements of the list. If the sub-category is a free text field, you can enter any value in the target box.
259 +*
260 +** In Revive/OpenX, these variables are created under Inventory > Banner > Delivery Options > Add Delivery Limitation > Site-Variable > Add > enter Key and Value variables. These variables are of your choosing and can be text or numbers.
231 231  
232 -**Geo: **Users are selected based on specific geographic location from anywhere in the world. The sub-category is 'coordinate'. When this geo category is selected, the world map is popped up and you can select any region on that map, where you want to target your users. Once, the selection of region is made, you will see the corresponding geographic coordinates are added to the target field. This geo-based targeting is one of the important functionalities introduced recently. Like other behavior categories, geo can also be added any number of times along with any other rules, by using ‘Add’ button on the screen as per your requirements. 
262 +(% style="margin-left: 30.0px;" %)
263 +[[image:attach:media_1443036194948.png||align="center"]]
233 233  
234 -**Referrer**: You can specify URL(s) that serve as a starting point, for an action to be triggered on the target domain (specified in the 'Action' tab). Multiple URLs can be entered in the URL field.  The URL is a web address - either its domain (www.Domain.com) or subdomain (.com).  The 'Action' field has two choices and is used to indicate if the URL values are to be considered as given (you choose 'IS'), or contains a part of it (you choose 'CONTAINS'). The Referrer URL can essentially be used to execute actions defined in the 'Action' tab.  This helps in targeting users specified by the Referrer.  For instance, if you put in '.com' in the URL field, and the target header (Action tab) had 'www.testMe.com' with 'Popup' as the Action Type, what happens is that if the user is currently visiting a webpage that contains '.com' in its URL, then clicks a link that takes them to 'www.Domain.com/testMe.html' the specified popup will show on the Target Domain. 
265 +(% style="margin-left: 30.0px;" %)
266 +When an ad target is in effect, only those ads specified by Key and Value will display for the specified target segment on the designated domains and sections at the set frequency and priority level. There is user no opt-out option for this action.
235 235  
236 -**~*~**IMPORTANT NOTE: **When you type a URL into the URL box box for Referrer, you will see an option beneath asking if you want to Add the text you are typing to the box. After you are done typing the URL, you must hit 'Enter' to confirm that you want to add the text you just typed into the box. You will see the URL you typed appear in the box in blue (as seen above). If you do not hit 'Enter' and just click the Save button, the URL field will be blank and your segment may not work correctly.
268 +(% style="margin-left: 30.0px;" %)
269 +===== D. Create Email =====
237 237  
238 -[[image:attach:add-url.png||height="121"]]
239 -
240 -Once you have defined your Behavioral criteria for your segment and you do not wish to add any other rules/action, be sure to **HIT SAVE.**
241 -
242 -**Note: There can be only one rule for each criteria like web, banner. If you have multiple target values all of them can be added into 1 rule by adding multiple values into target box.**
243 -
244 -ONEcount uses specific logic for demographic and behavioral-based criteria. If you select any demographic field as part of your segment (other than e-mail, which is a special case), ONEcount will only select known users has part of the segment. This is because an unknown user has not been matched to a profile, and therefore ONEcount has no way of knowing the user's response to that demographic question. Put another way, if you include State is Alabama in your segment criteria, ONEcount will exclude all unknown users because there is no way for ONEcount to know the state of an unknown user.
245 -
246 -The following Segment Impact Matrix illustrates the types of users who can be selected with each demographic and behavioral criteria:
247 -
248 -(% class="wrapped" %)
249 -|(((
250 -**DEMOS**
251 -)))|(((
252 -**VALUE**
253 -)))|(((
254 -**Selects (KNOWN/UNKNOWN/BOTH)**
255 -)))
256 -|(((
257 -Any demo
258 -)))|(((
259 -ANY VALUE
260 -)))|(((
261 -KNOWN
262 -)))
263 -|(((
264 -E-mail DEMO
265 -)))|(((
266 -IS BLANK
267 -)))|(((
268 -BOTH
269 -)))
270 -|(((
271 -
272 -)))|(((
273 -IS NOT BLANK
274 -)))|(((
275 -KNOWN
276 -)))
277 -|(% colspan="1" %)(% colspan="1" %)
278 -(((
279 -
280 -)))|(% colspan="1" %)(% colspan="1" %)
281 -(((
282 -
283 -)))|(% colspan="1" %)(% colspan="1" %)
284 -(((
285 -
286 -)))
287 -|(((
288 -**BEHAVIOR**
289 -)))|(((
290 -**VALUE**
291 -)))|(((
292 -**Selects (KNOWN/UNKNOWN/BOTH)**
293 -)))
294 -|(((
295 -Banner
296 -)))|(((
297 -Clicked/Viewed
298 -)))|(((
299 -BOTH
300 -)))
301 -|(((
302 -Content
303 -)))|(((
304 -Viewed
305 -)))|(((
306 -BOTH
307 -)))
308 -|(((
309 -EMAIL
310 -)))|(((
311 -Opened
312 -)))|(((
313 -KNOWN
314 -)))
315 -|(((
316 -
317 -)))|(((
318 -Clicked/Viewed
319 -)))|(((
320 -KNOWN
321 -)))
322 -|(((
323 -
324 -)))|(((
325 -Not clicked
326 -)))|(((
327 -KNOWN
328 -)))
329 -|(((
330 -Form
331 -)))|(((
332 -Completed
333 -)))|(((
334 -KNOWN
335 -)))
336 -|(((
337 -
338 -)))|(((
339 -Abandoned
340 -)))|(((
341 -BOTH
342 -)))
343 -|(((
344 -Package Status
345 -)))|(((
346 -
347 -)))|(((
348 -KNOWN
349 -)))
350 -|(((
351 -Package Transaction
352 -)))|(((
353 -
354 -)))|(((
355 -KNOWN
356 -)))
357 -|(((
358 -Source Code
359 -)))|(((
360 -Selected
361 -)))|(((
362 -KNOWN
363 -)))
364 -|(((
365 -Web
366 -)))|(((
367 -Viewed
368 -)))|(((
369 -BOTH
370 -)))
371 -|(((
372 -Product Transaction
373 -)))|(((
374 -Subscribed
375 -)))|(((
376 -KNOWN
377 -)))
378 -|(((
379 -
380 -)))|(((
381 -Currently Subscribed
382 -)))|(((
383 -KNOWN
384 -)))
385 -|(((
386 -
387 -)))|(((
388 -Not Subscribed
389 -)))|(((
390 -BOTH
391 -)))
392 -|(((
393 -
394 -)))|(((
395 -Unsubscribed
396 -)))|(((
397 -KNOWN
398 -)))
399 -|(((
400 -GEO
401 -)))|(((
402 -IS IN
403 -)))|(((
404 -BOTH
405 -)))
406 -|(((
407 -Engagement Metric
408 -)))|(((
409 -
410 -)))|(((
411 -KNOWN
412 -)))
413 -|(% colspan="1" %)(% colspan="1" %)
414 -(((
415 -Referrer
416 -)))|(% colspan="1" %)(% colspan="1" %)
417 -(((
418 -IS/CONTAINS
419 -)))|(% colspan="1" %)(% colspan="1" %)
420 -(((
421 -BOTH
422 -)))
423 -
424 -**~*~*NOTE: **Selecting "Only Unknown" on the first panel of the segment will cause any of the above options to be limited to unknowns. For example, e-mail is blank would return only unknowns, viewing a web page would be only unknowns, etc.
425 -
426 -
427 -**5. Action tab: **
428 -
429 -Any action to be associated for segment targeting is defined in this tab.
430 -
431 -Date range is a mandatory field (both start and end dates) to add any form of action. You can select any form of action from the dropdown. Once you provide action details, you can save the changes made.
432 -
433 - [[image:attach:image2021-10-25_16-59-19.png||width="794"]]
434 -
435 -== ==
436 -
437 -{{id name="CreateAction"/}}ADD AN ACTIONGo to the Action tab of create/edit segment. This is where you define the action to be taken for a segment, e.g. a website pop-up or ad targeting. Types of available Actions include: Pop-Up, Redirect, Ad Target, Email, Social Target, Subscribe to a Product, Unsubscribe to a Product, Subscribe to a Package, Unsubscribe to a Package, Add to Segment, Remove from Segment. Any action can be selected from action type dropdown.
438 -
439 -Please Note: the 'Referrer' Category from the Behavior tab can be used to execute the 'Action Type' defined here.  Please read about this Category in the 'Create a Behavior-based Segment' section.
440 -
441 -=== ===
442 -
443 -=== ===
444 -
445 -{{id name="CreateAdAction"/}}
446 -
447 -=== **ADD AN AD ACTION** ===
448 -
449 -Here, we are defining an Ad Target. This will allow ONEcount to tell Google Ad Manager (DFP) what ad to target when a specific user is on your web site. The specific users will be defined in the Segment that you link to this target.
450 -
451 -In the screen below, you'll see the options for an Ad Target. The first three options are Target Domain and Target Content, Section. These are used to// limit// the scope of this action, not to define it. It's important to understand the difference.
452 -
453 -In content-based targeting, you define a specific page or web site section (or a whole site) to be targeted with a banner or banner campaign. In effect you are saying, whenever someone comes to this section or this web site, show them this banner.
454 -
455 -ONEcount targets ads based on identity. ONEcount is saying in effect, for this specific person (as defined by the Segment linked to this Action), show this ad. Period.
456 -
457 -The Target Domain and Section options are used to limit this behavior. So what we are saying then is that for this specific person (as defined by the Segment linked to this Action) show this ad, but ONLY on these domains and in these specific sections of the site.
458 -
459 -Why would we do that? Generally, this is limitation is used because we want to target a user with one ad campaign on one site, and a different campaign on another site.
460 -
461 -For example, say we have a pediatrician who we want to target with an ad for a skin medicine on our dermatology site, but an ad for a different drug when he visits a site on diabetes.
462 -
463 -
464 - [[image:attach:image2021-10-25_17-16-33.png||width="794"]]
465 -
466 -
467 -The Target Domain and Section parameters are only required if you want to limit the banner. If you leave them blank, the user will be targeted across all your web sites.
468 -
469 -**~*~**IMPORTANT NOTE: **When you type a Target Domain or Section into the appropriate box, you will see an option beneath asking if you want to Add the text you are typing to the box. After you are done typing, you must hit 'Enter' to confirm that you want to add the text you just typed into the box. You will see the Domain or Section you typed appear in the box in blue (as seen above). If you do not hit 'Enter' and just click the Save button, the Domain and Section fields will be blank and your segment may not work correctly.
470 -
471 -[[image:attach:add-url.png||height="121"]]
472 -
473 -The last property is the Key/Value pair that you will use to tell Google Ad Manager which banners or Line Items to target at this user. Consult for Google Ad Manager documentation on Key/value pair targeting. You may specify more than one Key/Value pair for this target. This allows Google Ad Manager or DFP to decide which banners to show.
474 -
475 -* In Revive/OpenX, these variables are created under Inventory > Banner > Delivery Options > Add Delivery Limitation > Site-Variable > Add > enter Key and Value variables. These variables are of your choosing and can be text or num
476 -
477 -For example, say you wanted to target users who read stories about high school basketball. You could create a segment of users who viewed content tagged "high school boys basketball." You could then create three Key/Value pairs for the action you link to that segment: one for high school boys basketball, one for high school sports, and one for high school boys sports. You could then use Google Ad Manager or DFP to determine how the user is targeted and the prioritization of each banner.
478 -
479 -NOTE: Prioritization of banners is done in Google Ad Manager (or DFP) based on rules you configure in GAM.
480 -
481 -=== ===
482 -
483 -=== ===
484 -
485 -{{id name="CreatePopupAction"/}}
486 -
487 -=== ADD A POP-UP ACTION ===
488 -
489 -You can also create a pop-up target for your segments. Any pop-up created under form-builder section od ONEcount cxan be used for pop-up action for segment.
490 -
491 -Choose Pop-Up from the Action Type pull-down.
492 -
493 -The next three options are Target Domain, Target Content and Section. These are used to// limit// the scope of this action, not to define it. It's important to understand the difference.
494 -
495 -In content-based targeting, you define a specific page or web site section (or a whole site) to be targeted with a pop-up. In effect you are saying, whenever someone comes to this section or this web site, show them this pop-up.
496 -
497 -ONEcount targets pop-ups based on identity. ONEcount is saying in effect, for this specific person (as defined by the Segment linked to this Action), show this pop-up. Period.
498 -
499 -The Target Domain and Section options are used to limit this behavior. So what we are saying then is that for this specific person (as defined by the Segment linked to this Action) show this pop-up, but ONLY on these domains and in these specific sections of the site.
500 -
501 -Why would we do that? Generally, this is limitation is used because we want to target a user with pop-up campaign on one site, and a different campaign on another site.
502 -
503 -For example, say we have a pediatrician who we want to target with a pop-up for a skin medicine on our dermatology site, but a pop-up for a conference when he visits our site on diabetes.
504 -
505 -The Target Domain and Section parameters are only required if you want to limit the pop-up If you leave them blank, the user will be targeted across all your web sites.
506 -
507 -
508 - [[image:attach:Action-Tab.png||width="600"]]
509 -
510 -**~*~**IMPORTANT NOTE: **When you type a Target Domain or Section into the appropriate box, you will see an option beneath asking if you want to Add the text you are typing to the box. After you are done typing, you must hit 'Enter' to confirm that you want to add the text you just typed into the box. You will see the Domain or Section you typed appear in the box in blue (as seen above). If you do not hit 'Enter' and just click the Save button, the Domain and Section fields will be blank and your segment may not work correctly.
511 -
512 -[[image:attach:add-url.png||height="121"]]
513 -
514 -Next we determine the priority of this pop-up relative to other pop-ups that may be targeted at this segment. It's possible that a user is in multiple segments and may be subject to multiple pop-ups. This setting will help ONEcount determine how important this pop-up is relative to other marketing efforts.
515 -
516 -Frequency allows you determine how frequently this pop-up will appear to this user. Options include once, always (on every page load), daily (once per day), weekly, bi-weekly, monthly, or annually.
517 -
518 -Last, select the pop-up (it can be any pop-up form builder pop-up or A/B test pop-up).
519 -
520 -Review your Action details and finally click Save to save it.
521 -
522 -
523 523  (% style="margin-left: 30.0px;" %)
524 -=== **ADD A SOCIAL TARGET ACTION** ===
272 +~1. Click "New action".
273 +2. Give the action a name and description (optional).
274 +3. Click "Next".
275 +4. Complete the fields as shown below.
276 +5. Click "Next".
525 525  
526 -In order to target your users on social networks, ONEcount will need to log into the social network and create a segment containing the users you want to target. Once that segment is created, ONEcount will automatically populate the segment in the social platform as users qualify for that segment in ONEcount.
527 -
528 -To do this, ONEcount needs API access to your social account. This account should be the one you run your social ad campaigns through. You will need to provide the credentials for these accounts to the ONEcount team to configure your installation. Just open a ticket with our Help Desk and include the credentials and platform you would like to be connected to, and we''ll take care of it.
529 -
530 -**To advertise on Google**: Your account will need to meet the criteria mentioned in below link. We need API access that meets this criteria. If your account does not meet these criteria, we can send a file containing the hashed e-mails of users who fit into the segmnt, so that you can load the data into Google's Customer Match tool manually.
531 -
532 -[[https:~~/~~/support.google.com/adspolicy/answer/6299717>>url:https://support.google.com/adspolicy/answer/6299717||shape="rect"]]
533 -
534 -**To advertise on LinkedIn**: Your account will need API access that has “Marketing Developer Platform” access. If your account does not have this capability, we can send a file containing the hashed e-mails of users who fit into the segment, so that you can load the data into LinkedIn's Matched Audience too manually. You can follow steps in below link to get “Marketing Developer Platform” access.
535 -
536 -[[https:~~/~~/www.linkedin.com/help/linkedin/topics/6400/6401/112188>>url:https://www.linkedin.com/help/linkedin/topics/6400/6401/112188||shape="rect"]]
537 -
538 -
539 -Choose Social Target from the list of Type of Action.  You can select multiple social platforms in a single action as shown in below screenshot.  Enter URL of target in Target URL field; this is the URL you want users to go to when they click on the ad in the social platform. ONEcount will generate a unique URL for each social platform.
540 -
541 -The URLs ONEcount generates will be the ones you place in the banner system on the social platform. When the user clicks on the URL, they will be sent to the URL you entered in this box, with two important advantages: 1) ONEcount will record the click and capture it for your analysis, and 2) if the user is known to ONEcount, the analytics will show the identity of the user who clicked–even if the link you enter here is not on your web site.
542 -
543 -[[image:attach:Screen Shot 2021-11-17 at 18.36.23.png||height="250"]]
544 -
545 -
546 -To get the URLs for pasting into the social system, go to your Segment List and expand the segment. The URLs will be shown. Simply click on the clip-board to the right and the URL will be copied to your browser's clipboard.
547 -
548 -
549 -[[image:attach:Screen Shot 2021-11-17 at 18.48.18.png||width="800"]]
550 -
551 -
552 552  (% style="margin-left: 30.0px;" %)
553 -=== ===
279 +[[image:attach:media_1442946953775.png||align="center"]]
554 554  
555 -{{id name="CreateRedirectAction"/}}
556 -
557 557  (% style="margin-left: 30.0px;" %)
558 -=== **ADD A REDIRECT ACTION** ===
282 +Upon clicking "Next", you'll have an opportunity to review the action and "Save" or go "Back" to make changes.
559 559  
560 -Choose redirect from the list of Type of Action. The redirect action is very similar to the Pop-Up action, except that instead of displaying a pop-up message, ONEcount will redirect the user to a URL of your choosing.
561 -
562 -One use case for this might be users who have a subscription that is running out; you could create a segment of users whose subscription expires in the next 10 days, and target that segment with an Action that redirects them to your subscription form when they first come to your site.
563 -
564 -As with pop-up and ad targeting, the Target Domain and Section parameters are optional.
565 -
566 -
567 - [[image:attach:image2021-10-25_18-2-56.png||height="250"]]
568 -
569 -
570 570  (% style="margin-left: 30.0px;" %)
571 -=== ===
285 +Upon clicking "Save", you'll be returned to the "Define action to take" window where you'll see the name of the saved action in the action field. (See below.)
572 572  
573 -{{id name="CreateEmailAction"/}}
574 -
575 575  (% style="margin-left: 30.0px;" %)
576 -=== ADD EMAIL ACTION ===
288 +Click "Next" to continue to Step 4 – Review and Save.
577 577  
578 578  (% style="margin-left: 30.0px;" %)
579 -To send a transactional e-mail to a user, choose Email from the Action Type  pull-down.
291 +[[image:attach:media_1443035194695.png||align="center"]]
580 580  
581 -
582 582  (% style="margin-left: 30.0px;" %)
583 -[[image:attach:image2021-10-25_18-6-13.png||width="794"]]
294 +When an email action is in effect, the email will be sent to the specified target segment on the designated domains and sections at the set frequency and priority level. There is user no opt-out option for this action.
584 584  
296 +==== Step 4 – Review and Save ====
585 585  
586 - When an email action is in effect, the email will be sent to the specified target segment on the designated domains and sections at the set frequency and priority level.
298 +[[image:attach:media_1446742842763.png||align="center"]]
587 587  
300 +Review all of the information for your persona, and click "Save Persona" to save.
588 588  
589 -If you wish to cancel the changes, click the "Cancel" button to go to the segment listing page.
302 +If you wish to make changes, click the "Back" button to move backward through the steps.
590 590  
591 591  
592 -== ==
593 593  
594 -== ==
306 +{{id name="End ScreenSteps Content"/}}
307 +{{/layout-cell}}
595 595  
596 -{{id name="CreateTarget"/}}
309 +{{layout-cell}}
310 +{{panel title="Search All Documentation:"}}
597 597  
598 598  
313 +{{livesearch/}}
314 +{{/panel}}
599 599  
316 +{{panel title="Search USER OPERATIONS Documentation:"}}
600 600  
601 601  
319 +{{pagetreesearch rootPage="User Operations - Managing Your Data"/}}
320 +{{/panel}}
602 602  
322 +{{panel title="On this page:"}}
603 603  
604 604  
605 -
606 -
607 -
608 -
609 -
610 -
611 -{{id name="End ScreenSteps Content"/}}
612 -{{/layout-cell}}
613 -
614 -{{layout-cell}}
615 -{{panel title=""}}{{/panel}}
616 -
617 -{{panel title=""}}{{/panel}}
618 -
619 -{{panel title="On this page:"}}
620 620  {{toc/}}
621 621  {{/panel}}
622 622  
623 623  {{panel title="More USER OPERATIONS Documentation"}}
624 -{{expand title="Click here to expand..."}}
625 - **Add Users**
329 +{{expand}}
330 + **Add Users
331 +**
626 626  
333 +(% style="margin-left: 60.0px;" %)
627 627  
628 628  
629 629  (% style="margin-left: 60.0px;" %)
... ... @@ -632,6 +632,7 @@
632 632  (% style="margin-left: 60.0px;" %)
633 633  [[doc:Pre-Import Checklist]]
634 634  
342 +(% style="margin-left: 60.0px;" %)
635 635  
636 636  
637 637  (% style="margin-left: 60.0px;" %)
... ... @@ -668,19 +668,30 @@
668 668  **Target Audience Segments**
669 669  
670 670  (% style="margin-left: 60.0px;" %)
671 -(% style="color:#003366" %)
379 +(% style="color: rgb(0,51,102);" %) __
380 +__
672 672  
382 +\\
673 673  
674 -
384 +\\
675 675  {{/expand}}
676 676  {{/panel}}
677 677  
388 +\\
678 678  
390 +\\
679 679  
392 +\\
680 680  
394 +\\
681 681  
396 +\\
682 682  
683 -
398 +\\
684 684  {{/layout-cell}}
685 685  {{/layout-section}}
686 686  {{/layout}}
402 +
403 +\\
404 +
405 +\\
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