Changes for page Segment Manager

Last modified by Admin User on 2025/01/24 16:21
From version 4.1
edited by melanie@one-count_com
on 2016/12/08 10:55
Change comment: There is no comment for this version
To version 5.1
edited by melanie@one-count_com
on 2016/12/08 10:56
Change comment: There is no comment for this version

Summary

Details

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6 6  {{id name="Start ScreenSteps Content"/}}
7 - The Targeting Engine (v. 11.6 and later) / Persona Manager (pre v. 11.6) is a powerful tool that allows to to quickly and easily define audience segments and target them with specific actions, e.g. target specific ads, display a pop-up, send an email, redirect to another page or site.
7 + The Targeting Engine is a powerful tool that allows to to quickly and easily define audience segments and target them with specific actions, e.g. target specific ads, display a pop-up, send an email, redirect to another page or site.
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9 -Version 11.6 and later have added functionality that allows you to target segments by IP Address and User Agent. This functionality can be used to define a set of IP addresses that may be, for example, non-human traffic that you don't want to display paid banner ads to. By defining the target IP addresses and setting the action to serve only house ads, those IP addresses won't be counted as impressions/views/clicks for paid banner advertising. Or you could redirect to a page or a pop-up with a message that the IP address is suspected of being non-human traffic and a number to call if not the case. That IP could then be removed from the target segment.
9 +You can target segments by IP Address and User Agent. This functionality can be used to define a set of IP addresses that may be, for example, non-human traffic that you don't want to display paid banner ads to. By defining the target IP addresses and setting the action to serve only house ads, those IP addresses won't be counted as impressions/views/clicks for paid banner advertising. Or you could redirect to a page or a pop-up with a message that the IP address is suspected of being non-human traffic and a number to call if not the case. That IP could then be removed from the target segment.
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11 11  The following lesson will provide details on how to use the Targeting Engine / Persona Manager.
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Confluence.Code.ConfluencePageClass[0]
id
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1 -66932
1 +67552
url
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1 -https://info.onecount.net//wiki/spaces/OD/pages/66932/Utilities - Target Engine (v12.x)
1 +https://info.onecount.net//wiki/spaces/OD/pages/67552/Utilities - Target Engine (v12.x)