Wiki source code of Utilities - Target Engine

Version 9.1 by Admin on 2020/01/05 17:10

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9.1	7	The Targeting Engine is a powerful tool that allows to to quickly and easily define audience Segments and target them with specific Actions, e.g. target specific ads, display a pop-up, send an email, redirect to another page or site.
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5.1	9	You can target segments by IP Address and User Agent. This functionality can be used to define a set of IP addresses that may be, for example, non-human traffic that you don't want to display paid banner ads to. By defining the target IP addresses and setting the action to serve only house ads, those IP addresses won't be counted as impressions/views/clicks for paid banner advertising. Or you could redirect to a page or a pop-up with a message that the IP address is suspected of being non-human traffic and a number to call if not the case. That IP could then be removed from the target segment.
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9.1	11	The following lesson will provide details on how to use the Segment Manager, Action Manager, and Target Engine.
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	13	=== Please Note: ===
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	15	Segments and targeting actions can be applied to both Known and Unknown users.
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	17	If the defined criteria for a target segment doesn't require a user be known, e.g. viewing a particular webpage or section 3 times, as soon as a user meets that criteria by viewing the defined webpage or section 3 times, he/she is included in that segment (whether a known user or not) and the targeting action will occur.
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	19	Also note that both users who fit the criteria for the defined segment as of the effective start date of an action and users who meet the criteria at any time during the effective date range will be targeted.
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9.1	21	=== CREATING A NEW SEGMENT ===
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9.1	23	**From the Segment Manager menu, select Segment Manager:
	24	**
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9.1	26	[[image:attach:segment manager menu.png\|\|width="800"]]
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9.1	30	You will see a list of existing segments. Click "Create Segment" in the upper right-hand corner.
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9.1	32	[[image:attach:manage segments.png\|\|height="250"]]
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9.1	36	You'll be taken to a screen allowing you to define a new segment. Give your segment a descriptive name. You can enter a brief description of the segment as well.
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9.1	38	[[image:attach:segment-definion.png\|\|height="250"]]
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9.1	42	A segment is a group of people. You can define that group based on any number of demographic criteria, ie., "who" the user is, or based on behavioral criteria, ie., "what" the user has done.
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9.1	44	If you click the "First Party" tab, you will have the opportunity to define the demographic characteristics of your segment based on the demographic questions you have built in your database. You can use any demographic question to define a segment.
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9.1	46	[[image:attach:segment-demos.png\|\|height="250"]]
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9.1	48	If you choose a demographic question that has a multiple choice response, simply click in the target box and start typing one of the responses. ONEcount should pre-populate the box with the response. Multiple responses can be defined for a single question.
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9.1	50	To add multiple demographic questions to a segment, simply click the Add button on the right-hand side and ONEcount will allow you to add another demographic question.
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9.1	52	In this way, you can create a demographic segment of users who are Pediatricians who live in Arizona, for example.
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9.1	54	If you are creating purely a demographic segment, hit "Save" and ONEcount will save your segment. If you would like to add behavioral characteristics to your segment (ie., Peditricians who live in Arizona and have read three articles on diabetes), click on the Behavior tab.
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	62	[[image:attach:segment-content.png\|\|height="250"]]
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3.1	78	This will open the Profile window, which is Step 1 in creating the persona.
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	80	You move forward through the creation process by clicking "Next" at each step, and you can move back to the previous step by clicking "Back".
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7.1	82	{{note}}
3.1	83	Note that if you click the "Back" button, the step you were working on won't be saved. All steps are saved only at Step 4: Review and Save.
7.1	84	{{/note}}
3.1	85
7.1	86	==== Step 1 – Profile ====
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	88	[[image:attach:media_1437065487760.png\|\|align="center"]]
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	90	Complete the Name, Description, and Effective Date Range fields for the persona, then click the "Next" button.
	91
7.1	92	==== Step 2 – Segment ====
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	94	A "Segment" is a subgroup of your user universe that you wish to target with a specific action.
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	96	You can define a target segment by User – including Product, Demographics, Source Code, Newsletter, or Web filters – or by Account.
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	98	Product – Allows you to segment based on a product subscription status
9.1	99	Demographics – Allows you to segment based on whether a user meets or does not meet specified demographic criteria
	100	Source Code – Allows you to segment based on assigned or not assigned Source Code
	101	Newsletter – Allows you to segment based on whether a user has or has not opened or clicked on a specified newsletter
	102	Web – Allows you to segment based on whether a user has or has not visited a specified section or page on your web site. Note that this behavior-based filter needs to be used in conjunction with any of the other identity-based filters listed above (Product, Demographics, Source Code, Newsletter).
3.1	103
	104	See directions for creating a segment of all users, both known and unkown, in //B. Segment by Account// below.
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	106	You may select multiple filters and multiple options within filters.
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7.1	108	(% style="margin-left: 30.0px;" %)
	109	===== A. Segment by User =====
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7.1	111	(% style="margin-left: 30.0px;" %)
3.1	112	[[image:attach:media_1437075145033.png\|\|align="center"]]
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3.1	115	The screenshot above is from v. 11.6. Prior versions do not have the "With"/"Without" option.
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3.1	118	Notice the "AND" / "OR" logic that can be used to join different filters for the segment. Multiple selections //within// a filter use "OR" logic.
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7.1	120	(% style="margin-left: 30.0px;" %)
3.1	121	To add additional criteria to a segment, click the "And" or "Or" button.
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7.1	123	(% style="margin-left: 30.0px;" %)
3.1	124	In the example above, the targeted segment is all users who:
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7.1	126	(% style="margin-left: 30.0px;" %)
3.1	127	A. are NOT ("Without") new //OR// renewal subscribers, with a product status of Qualified Print //OR// Qualified Digital //OR// Non-Qualified Digital, to the Magazine //OR// Digital Edition product;
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7.1	129	(% style="margin-left: 30.0px;" %)
3.1	130	AND
9.1	131	B. have ('With") opened the "...ain Today" newsletter;
	132	OR
	133	C. have ("With") Primary Business Category that contains "Industrial Mfg., Including Plastics & Rubber... " _OR "_High-Tech Computers/Electronics".
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7.1	135	(% style="margin-left: 30.0px;" %)
3.1	136	That is, all users who fit criteria A AND fit either criteria B OR C * Notice the separator line when AND is selected.
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7.1	138	(% style="margin-left: 30.0px;" %)
	139	===== B. Segment by Account =====
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7.1	141	(% style="margin-left: 30.0px;" %)
3.1	142	[[image:attach:media_1437079883697.png\|\|align="center"]]
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3.1	145	Version 11.6 and later have added functionality that allows you to target segments by Account – which is IP Address and User Agent. A user agent is any software that retrieves and presents Web content for end users. User agents include Web browsers, media players, and plug-ins that help in retrieving, rendering and interacting with Web content.
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7.1	147	(% style="margin-left: 30.0px;" %)
3.1	148	This functionality can be used, among other things, to define a set of IP addresses of invalid/non-human traffic that you don't want to display paid banner ads to. By defining the target IP addresses and setting the action to serve only house ads, those IP addresses won't be counted as impressions/views/clicks for sponsored banner advertising because they won't be served sponsored ads. Or you could redirect to a page or a pop-up with a message that the IP address is suspected of being non-human traffic and a number to call if not the case. That IP could then be removed from the target segment.
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7.1	150	(% style="margin-left: 30.0px;" %)
3.1	151	So, in the example above, the segment will include all users coming from IP address xx.xxx.20.80 using Safari OR from IP address xx.xxx.145.194 or 24.xxx.xxx.10 using Mozilla 5.0 OR, etc...
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7.1	153	(% style="margin-left: 30.0px;" %)
3.1	154	Note that only OR logic is used in Account segmenting and that you can enter multiple IP addresses and user agents in each field.
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	156	To create a segment of ALL users, both known and unknown, enter the IP address 1.0.0.0/1. This will include all possible IP addresses and, by extension, all users who visit your site.
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7.1	158	==== Step 3 – Action ====
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	160	"Action" is where you define the action to be taken for the identified segment, e.g. a website pop-up or ad targeting.
	161
	162	Types of Actions include: Pop-Up, Redirect, Ad Target, Email
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	164	You can use any existing actions by clicking in the "Select Actions" field and selecting the action (see screenshot below) or create a new action (see A-D below).
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	166	[[image:attach:media_1442601673145.png\|\|align="center"]]
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	168	Hover over an action to see details (see screenshot below).
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	170	[[image:attach:media_1442602167866.png\|\|align="center"]]
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7.1	172	(% style="margin-left: 30.0px;" %)
	173	===== A. Create Pop-Up =====
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3.1	176	~1. Click "New action".
9.1	177	2. Give the action a name and description (optional).
	178	3. Click "Next".
	179	4. Complete the fields as shown below.
	180	5. Click "Next".
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3.1	183	[[image:attach:media_1442611132544.png\|\|align="center"]]
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3.1	186	Upon clicking "Next", you'll have an opportunity to review the action and "Save" or go "Back" to make changes.
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3.1	189	Upon clicking "Save", you'll be returned to the "Define action to take" window where you'll see the name of the saved action in the action field. (See below.)
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7.1	191	(% style="margin-left: 30.0px;" %)
3.1	192	Click "Next" to continue to Step 4 – Review and Save.
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7.1	194	(% style="margin-left: 30.0px;" %)
3.1	195	[[image:attach:media_1443034475680.png\|\|align="center"]]
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3.1	198	When a pop-up action is in effect, a pop-up will appear for the specified target segment in the designated domains and sections at the set frequency and priority level. Please see example below.
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3.1	201	[[image:attach:media_1443033012905.png\|\|align="center"]]
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3.1	204	Note that the display opt-out will appear only if checked when creating the pop-up action.
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7.1	206	(% style="margin-left: 30.0px;" %)
	207	===== B. Create Redirect =====
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3.1	210	~1. Click "New action".
9.1	211	2. Give the action a name and description (optional).
	212	3. Click "Next".
	213	4. Complete the fields as shown below.
	214	5. Click "Next".
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7.1	216	(% style="margin-left: 60.0px;" %)
3.1	217	[[image:attach:media_1442947217827.png\|\|align="center"]]
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3.1	220	Upon clicking "Next", you'll have an opportunity to review the action and "Save" or go "Back" to make changes.
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7.1	222	(% style="margin-left: 60.0px;" %)
3.1	223	Upon clicking "Save", you'll be returned to the "Define action to take" window where you'll see the name of the saved action in the action field. (See below.)
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3.1	226	Click "Next" to continue to Step 4 – Review and Save.
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7.1	228	(% style="margin-left: 60.0px;" %)
3.1	229	When a redirect is in effect, the redirect will occur for the specified target segment in the designated domains and sections at the set frequency and priority level. There is user no opt-out option for this action.
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7.1	231	(% style="margin-left: 30.0px;" %)
	232	===== C. Create Ad Target =====
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3.1	235	In order for ad targeting to work, the ad code on your site must be updated so that it will accept and process Key and Value variables. GCN will provide you with the correct code.
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3.1	238	~1. Click "New action".
9.1	239	2. Give the action a name and description (optional).
	240	3. Click "Next".
	241	4. Complete the fields as shown below.
	242	5. Click "Next".
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7.1	244	(% style="margin-left: 30.0px;" %)
3.1	245	[[image:attach:media_1446742365693.png\|\|align="center"]]
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7.1	247	(% style="margin-left: 30.0px;" %)
3.1	248	Upon clicking "Next", you'll have an opportunity to review the action and "Save" or go "Back" to make changes.
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7.1	250	(% style="margin-left: 30.0px;" %)
3.1	251	Upon clicking "Save", you'll be returned to the "Define action to take" window where you'll see the name of the saved action in the action field. (See below.)
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7.1	253	(% style="margin-left: 30.0px;" %)
3.1	254	Click "Next" to continue to Step 4 – Review and Save.
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7.1	256	(% style="margin-left: 30.0px;" %)
3.1	257	When an ad target is in effect, only those ads specified by Key and Value will display for the specified target segment on the designated domains and sections at the set frequency and priority level. There is user no opt-out option for this action.
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7.1	259	*
	260	** In Revive/OpenX, these variables are created under Inventory > Banner > Delivery Options > Add Delivery Limitation > Site-Variable > Add > enter Key and Value variables. These variables are of your choosing and can be text or numbers.
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3.1	263	[[image:attach:media_1443036194948.png\|\|align="center"]]
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7.1	265	(% style="margin-left: 30.0px;" %)
3.1	266	When an ad target is in effect, only those ads specified by Key and Value will display for the specified target segment on the designated domains and sections at the set frequency and priority level. There is user no opt-out option for this action.
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7.1	268	(% style="margin-left: 30.0px;" %)
	269	===== D. Create Email =====
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7.1	271	(% style="margin-left: 30.0px;" %)
3.1	272	~1. Click "New action".
9.1	273	2. Give the action a name and description (optional).
	274	3. Click "Next".
	275	4. Complete the fields as shown below.
	276	5. Click "Next".
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7.1	278	(% style="margin-left: 30.0px;" %)
3.1	279	[[image:attach:media_1442946953775.png\|\|align="center"]]
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7.1	281	(% style="margin-left: 30.0px;" %)
3.1	282	Upon clicking "Next", you'll have an opportunity to review the action and "Save" or go "Back" to make changes.
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7.1	284	(% style="margin-left: 30.0px;" %)
3.1	285	Upon clicking "Save", you'll be returned to the "Define action to take" window where you'll see the name of the saved action in the action field. (See below.)
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7.1	287	(% style="margin-left: 30.0px;" %)
3.1	288	Click "Next" to continue to Step 4 – Review and Save.
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7.1	290	(% style="margin-left: 30.0px;" %)
3.1	291	[[image:attach:media_1443035194695.png\|\|align="center"]]
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7.1	293	(% style="margin-left: 30.0px;" %)
3.1	294	When an email action is in effect, the email will be sent to the specified target segment on the designated domains and sections at the set frequency and priority level. There is user no opt-out option for this action.
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7.1	296	==== Step 4 – Review and Save ====
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	298	[[image:attach:media_1446742842763.png\|\|align="center"]]
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	300	Review all of the information for your persona, and click "Save Persona" to save.
	301
	302	If you wish to make changes, click the "Back" button to move backward through the steps.
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	330	**Add Users
4.1	331	**
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8.1	337	[[Preparing for Data Import>>doc:Getting Started - Preparing for Data Import]]
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9.1	340	[[doc:Pre-Import Checklist]]
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8.1	346	[[How to Create an Import Mapping Template>>doc:Import - How to Create an Import Mapping Template]]
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8.1	349	[[How to Use an Import Mapping Template>>doc:Import - How to Use an Import Mapping Template]]
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9.1	352	[[doc:Add Audience]]
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	355	Batch Operations
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9.1	358	[[doc:Bulk Operation - How to Perform a Batch Delete]]
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9.1	361	[[doc:Bulk Operation - How to Perform a Batch Product Change]]
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9.1	364	[[doc:Bulk Operation - How to Perform a Batch Status Change]]
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8.1	367	[[Bulk Operation - How to Perform a Batch Suscribe>>doc:Bulk Operation - How to Perform a Batch Subscribe]]
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8.1	370	[[Bulk Operation - How to Perform a Batch Unsubscribe>>doc:Bulk Operation - How to Perform a Batch UnsubscribeKill]]
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8.1	373	[[Bulk Operation - How to Perform a Merge of Duplicate Users>>doc:Bulk Operation - How to Perform a Bulk Merge of Duplicate Users]]
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	376	Target Audience Segments
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