Last modified by caterina on 2022/02/04 14:59

From version 12.1
edited by mikef
on 2018/03/07 13:10
Change comment: There is no comment for this version
To version 5.1
edited by melanie@one-count_com
on 2016/12/08 12:42
Change comment: There is no comment for this version

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Author
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1 -XWiki.mikef
1 +XWiki.melanie@one-count_com
Content
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8 8  
9 9  The following lesson provides instruction on how to run website analytics.
10 10  
11 -=== OPEN THE WEB ANALYTICS WINDOW ===
11 +=== OPENING THE WEB ANALYTICS WINDOW ===
12 12  
13 -**Select ANALYTICS from the main menu.**
13 +=== Select ANALYTICS from the main menu. ===
14 14  
15 15  [[image:attach:media_1455550428115.png||align="center"]]
16 16  
17 -
17 +=== Select WEBSITE from the sub-menu. ===
18 18  
19 -**Select WEBSITE from the sub-menu.**
20 -
21 21  [[image:attach:media_1455550457711.png||align="center"]]
22 22  
23 23  This will bring you to the Web Analytics main window, as shown below.
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26 26  
27 27  Note that there are 7 tabs in Web Analytics:
28 28  
29 -* **Demographic** – pulls analytics data for a selected demographic
30 -* **Content** - pulls analytics data by site content only
31 -* **Device** – pulls analytics data by device used to access site
32 -* **Operating System** – pulls analytics data by operating system used
33 -* **Referrer** – pulls analytics data by site referrers*
34 -* **Day** - pulls analytics data by days of the week
35 -* **Hour** – pulls analytics data by hours of a day
27 +* Demographic – pulls analytics data for a selected demographic
28 +* Content - pulls analytics data by site content only
29 +* Device – pulls analytics data by device used to access site
30 +* Operating System – pulls analytics data by operating system used
31 +* Referrer – pulls analytics data by site referrers
32 +* Day - pulls analytics data by days of the week
33 +* Hour – pulls analytics data by hours of a day
36 36  
37 37  All tabs include the options for selecting criteria shown in the screenshot below.
38 38  
39 -*To create a filter in Google Analytics to remove ONEcount as referrer traffic, please see this Google documentation: [[https:~~/~~/support.google.com/analytics/answer/10348...>>url:https://support.google.com/analytics/answer/1034842?hl=en&ref_topic=1034830||shape="rect"]]
37 +=== Definitions of Metrics and Terms ===
40 40  
41 -=== DEFINITIONS OF METRICS AND TERMS ===
42 -
43 43  **Known** -* A user who is in the ONEcount system and has been authenticated and identified.
44 44  
45 45  **Unknown** = Includes counts of those users who are not authenticated/have not been identified by the ONEcount system. A user may be in your database but be an unkown if they haven't been authenticated by logging in, clicking on a smartlink in an email, or completing a subscription/registration form for a new product.
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68 68  
69 69  **Bounce Rate -** The percentage of visitors who exit the site from the landing page itself, i.e. they exit the site from the page they came in on without navigating to any other pages. Bounce Rate can be sitewide or for an individual page. The rate is the total number of bounces divided by the total number of sessions.
70 70  
71 -**Exit Rate -** The percentage of visitors exiting the site from a particular page after having navigated there from other pages. The rate is the total number of Exits divided by the total number of Views. Exit rate is calculated for every page separately because it is the property of an individual page independent of any other page in the site.
67 +**Exit Rate -** The percentage of visitors exiting the site from a particular page after having navigated there from other pages. The rate is the total number of Exits divided by the total number of Views. Exit rate is calculated for every page separately because it is the prperty of an individual page independent of any other page in the site.
72 72  
73 -
69 +=== CONTENT TAB ===
74 74  
75 -=== WEB ANALYTICS TABS ===
76 -
77 -==== CONTENT TAB ====
78 -
79 79  The "Content" tab is the default tab for Web Analytics. To run a report on the "Content" tab:
80 80  
81 81  [[image:attach:media_1445289316195.png||align="center"]]
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86 86   4) Click "Get Report".
87 87  
88 88  * Note that you can load a template or do a new selection of site(s) and resource(s).
89 - ~*~***You can also enter the URL of a web page not designated as a resource.**
90 - (For section-type resources, all pages within that section will be included in the analytics. You don't need to enter the URL for individual pages within a designated section-type resource – just select the section then use the refine function to filter for a particular web page(s).
81 + ~*~***You can also enter the URL of a web page not designated as a resource.** (See example in screenshot below.)
82 + (For section-type resources, all pages within that section will be included in the anaytics. You don't need to enter the URL for individual pages within a designated section-type resource – just select the section then use the refine function to filter for a particular web page(s).
91 91  
92 92  After clicking "Get Report", the report will load, as shown below.
93 93  
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100 100   3) Breakdown and detail of aggregate data
101 101  
102 102  All reports, for all tabs, break out applicable metrics by Known, Total, and Unknown. Please see above for definitions of metrics and terms.
103 -\\
95 + Please see Quick Start Guide - Website Analytics (v. 12.5) for information on the various report icons and options.
104 104  
105 -----
97 +=== DEMOGRAPHIC TAB ===
106 106  
107 -==== DEMOGRAPHIC TAB ====
108 -
109 109  Use the Demographic tab to run reports for a selected demographic. You can select any multiple response-type question as your demographic.
110 110  
111 111  [[image:attach:media_1455552643057.png||align="center"]]
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131 131   3) Breakdown and detail of aggregate data
132 132  
133 133  All reports, for all tabs, break out applicable metrics by Known, Total, and Unknown. Please see above for definitions of metrics and terms.
134 -\\
135 135  
136 -----
125 +Please see Quick Start Guide - Website Analytics (v. 12.5) for information on the various report icons and options.
137 137  
138 -==== DEVICE TAB ====
127 +=== DEVICE TAB ===
139 139  
140 140  Use the Device tab to run reports for selected devices.
141 141  
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163 163   3) Breakdown and detail of aggregate data
164 164  
165 165  All reports, for all tabs, break out applicable metrics by Known, Total, and Unknown. Please see above for definitions of metrics and terms.
166 -\\
155 + Please see Quick Start Guide - Website Analytics (v. 12.5) for information on the various report icons and options.
167 167  
168 -----
157 +=== OPERATING SYSTEM TAB ===
169 169  
170 -==== OPERATING SYSTEM TAB ====
171 -
172 172  Use the Operating System tab to pull analytics data by operating system used.
173 173  
174 174  [[image:attach:media_1455920660567.png||align="center"]]
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188 188  
189 189  [[image:attach:media_1455920755231.png||align="center"]]
190 190  
191 -The report will display in three main sections:
178 +The report will disiplay in three main sections:
192 192  
193 -(% style="margin-left: 30.0px;" %)
194 194  1) Aggregate data for all sites and resources/pages selected
195 195   2) Charts/graphical representation of key data
196 196   3) Breakdown and detail of aggregate data
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197 197  
198 198  All reports, for all tabs, break out applicable metrics by Known, Total, and Unknown. Please see above for definitions of metrics and terms.
199 199   Please see Quick Start Guide - Website Analytics (v. 12.5) for information on the various report icons and options.
200 -\\
201 201  
202 -----
187 +=== REFERRER TAB ===
203 203  
204 -==== REFERRER TAB ====
205 -
206 206  Use the Referrer tab to pull analytics by refferer. An “http referrer” or “referrer” is anything online that drives visits and visitors to your website. This can include, but isn't limited to search engines, affiliate links, weblogs/list links.
207 207  
208 208  [[image:attach:media_1455562636573.png||align="center"]]
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229 229   (For section-type resources, all pages within that section will be included in the anaytics. You don't need to enter the URL for individual pages within a designated section-type resource – just select the section then use the refine function to filter for a particular web page(s).
230 230  
231 231  After clicking "Get Report", the report will load, as shown below. The report below was generated without selecting a specific referrer.
232 -\\
233 233  
234 -----
216 +=== DAY TAB ===
235 235  
236 -==== DAY TAB ====
237 -
238 238  Use the Day tab to pull analytics by day of the week.
239 239  
240 240  [[image:attach:media_1455566126437.png||align="center"]]
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261 261  
262 262  All reports, for all tabs, break out applicable metrics by Known, Total, and Unknown. Please see above for definitions of metrics and terms.
263 263   Please see Quick Start Guide - Website Analytics (v. 12.5) for information on the various report icons and options.
264 -\\
265 265  
266 -----
245 +=== HOUR TAB ===
267 267  
268 -==== HOUR TAB ====
269 -
270 270  Use the Day tab to pull analytics by hour of the day.
271 271  
272 272  [[image:attach:media_1455569048086.png||align="center"]]
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300 300  {{/layout-cell}}
301 301  
302 302  {{layout-cell}}
303 -{{panel title="Search all Documentation:"}}
280 +**Search all Documentation:**
304 304  
305 305  
283 +
306 306  {{livesearch/}}
307 -{{/panel}}
308 308  
309 -{{panel title="Search ANALYTICS Documentation:"}}
286 +
310 310  
288 +**Search Analytics Documentation:**
311 311  
312 -{{pagetreesearch rootPage="In-Depth Analytics – Web, Banner, Email, Form"/}}
313 -{{/panel}}
314 314  
315 -{{panel title="On this page:"}}
316 316  
292 +{{pagetreesearch rootPage="In-Depth Analytics – Web, Banner, Email, Form"/}}
317 317  
318 -{{toc/}}
319 -{{/panel}}
294 +
320 320  
321 -{{panel title="More ANALYTICS Documentation:"}}
322 -{{expand}}
296 +{{expand title="More Analytics Documentation"}}
323 323  (% style="margin-left: 30.0px;" %)
324 324  (% style="color: rgb(0,51,102);" %)**Web Analytics**
325 325  
326 326  (% style="margin-left: 60.0px;" %)
327 -[[Key Concepts - Web Analytics>>doc:Key Concepts - Web Analytics (v12\.x)]]
328 328  
302 +
329 329  (% style="margin-left: 60.0px;" %)
330 330  
331 331  
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333 333  (% style="color: rgb(0,51,102);" %)**Ad Analytics**
334 334  
335 335  (% style="margin-left: 60.0px;" %)
336 -[[Key Concepts - Ad Analytics>>doc:Key Concepts - Ad Analytics]]
310 +[[Key Concepts - Ad Analytics>>doc:Key Concepts - Ad Analytics (v12\.x)]]
337 337  
338 338  (% style="margin-left: 60.0px;" %)
339 -[[Running Ad Analytics>>doc:Analytics - Running Ad Analytics]]
313 +[[Running Ad Analytics>>doc:Analytics - Running Ad Analytics (v12\.x)]]
340 340  
341 341  (% style="margin-left: 30.0px;" %)
342 342  (% style="color: rgb(0,51,102);" %)**Email/Newsletter Analytics**
343 343  
344 344  (% style="margin-left: 60.0px;" %)
345 -[[Key Concepts - Email/Newsletter Analytics>>doc:Key Concepts - Newsletter Analytics]]
319 +Key Concepts - Email/Newsletter Analytics
346 346  
347 347  (% style="margin-left: 60.0px;" %)
348 -[[Running Email/Newsletter Analytics>>doc:Analytics - Running EmailNewsletter Analytics]]
322 +Running Email/Newsletter Analytics
349 349  
350 350  (% style="margin-left: 30.0px;" %)
351 351  (% style="color: rgb(0,51,102);" %)**Form Tracking Analytics**(%%)**
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356 356  
357 357  
358 358  {{/expand}}
359 -{{/panel}}
360 -
361 -
362 -
363 -
364 -
365 -**
366 -**
367 -
368 -**
369 -**
370 -
371 -
372 -
373 -
374 374  {{/layout-cell}}
375 375  {{/layout-section}}
376 376  {{/layout}}
Confluence.Code.ConfluencePageClass[0]
id
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1 -11927720
1 +67493
url
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1 -https://info.onecount.net//wiki/spaces/OD/pages/11927720/Analytics - Running Web Analytics (v12.x)
1 +https://info.onecount.net//wiki/spaces/OD/pages/67493/Analytics - Running Web Analytics (v12.x)