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7 The Website Analytics tool allows you to save, view, or download detailed known and unknown view statistics, including top URLs, referrers, and device analytics for various pages/sections of your website within a specified date range.
8
9 The following lesson provides instruction on how to run website analytics.
10
11 === OPEN THE WEB ANALYTICS WINDOW ===
12
13 **Select ANALYTICS & DASHBOARD from the main menu.**
14
15 [[image:attach:Screen Shot 2021-10-09 at 4.30.14 PM (2) copy 2.png||thumbnail="true" height="250"]]
16
17 \\
18
19 **Select WEBSITE from the sub-menu.**
20
21 [[image:attach:Screen Shot 2021-10-09 at 4.30.14 PM (2) copy 3.png||thumbnail="true" height="250"]]
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23 This will bring you to the Web Analytics main window, as shown below.
24
25 [[image:attach:media_1455550498441.png||align="center"]]
26
27 Note that there are 7 tabs in Web Analytics:
28
29 * **Demographic** – pulls analytics data for a selected demographic
30 * **Content** - pulls analytics data by site content only
31 * **Device** – pulls analytics data by device used to access site
32 * **Operating System** – pulls analytics data by operating system used
33 * **Referrer** – pulls analytics data by site referrers*
34 * **Day** - pulls analytics data by days of the week
35 * **Hour** – pulls analytics data by hours of a day
36
37 All tabs include the options for selecting criteria shown in the screenshot below.
38
39 *To create a filter in Google Analytics to remove ONEcount as referrer traffic, please see this Google documentation: [[https:~~/~~/support.google.com/analytics/answer/10348...>>url:https://support.google.com/analytics/answer/1034842?hl=en&ref_topic=1034830||shape="rect"]]
40
41 === DEFINITIONS OF METRICS AND TERMS ===
42
43 **Known** -* A user who is in the ONEcount system and has been authenticated and identified.
44
45 **Unknown** = Includes counts of those users who are not authenticated/have not been identified by the ONEcount system. A user may be in your database but be an unkown if they haven't been authenticated by logging in, clicking on a smartlink in an email, or completing a subscription/registration form for a new product.
46
47 **Total -** Total of both Known and Unknown users.
48
49 **Views** - The total number of times the page/resource was viewed. This number includes multiple views by the same user.
50
51 **Unique Views -** The number of times the page was viewed, not including multiple views by the same user. The first view is the only view that is counted.
52
53 *
54 ** A user must be authenticated and identified by ONEcount to be counted as a Known user. There are different ways to be identified: 1) By logging into a web site (direct log-in or via a lookup form), 2) by clicking on a smartlink~*~* in an email blast, 3) by completing a registration/subscription form for a product. Once authenticated and identified, a cookie will be set, allowing you to track a user's activities as a Known user. If a user is not logged in/identified, activities will be tracked as an Unknown user. Once the user is authenticated and identified, all of his/her activities (including past activities) will be moved from Unknown statistics to Known statistics.*
55
56 **Sessions** - A session starts when a visitor first interacts with the web site. In most case the interaction is the first page view by the visitor. Every time a user interacts with an element of the site (like an event, social interaction, or opens a new page) the expiration time is reset by adding on an additional 30 minutes from the time of that interaction. A session ends when the user does not interact with the site for 30 minutes. So, if a visitor visits the site then goes away and comes back 35 minutes later, the activity is counted as two sessons.
57
58 **Visitors -** The total number of unique visitors who visited the website(s). (See Page Visit definition above.) Unique refers to the user only being counted once, even if they visited the site multiple times.
59
60 **Average Time/View -** Total time spent on a page divided by the total of views of a page. This metric is presented in seconds.
61
62 *
63 ** A user must be authenticated and identified by ONEcount to be counted as a Known user. There are different ways to be identified: 1) By logging into a web site (direct log-in or via a lookup form), 2) by clicking on a smartlink~*~* in an email blast, 3) by completing a registration/subscription form for a product. Once authenticated and identified, a cookie will be set, allowing you to track a user's activities as a Known user. If a user is not logged in/identified, activities will be tracked as an Unknown user. Once the user is authenticated and identified, all of his/her activities (including past activities) will be moved from Unknown statistics to Known statistics.*
64
65 **Average Time/Session -** Total duration of all sessions (in seconds) / number of sessions.
66
67 **Entrance -** The number of visits starting on a particular page or content area of a website.
68
69 **Bounce Rate -** The percentage of visitors who exit the site from the landing page itself, i.e. they exit the site from the page they came in on without navigating to any other pages. Bounce Rate can be sitewide or for an individual page. The rate is the total number of bounces divided by the total number of sessions.
70
71 **Exit Rate -** The percentage of visitors exiting the site from a particular page after having navigated there from other pages. The rate is the total number of Exits divided by the total number of Views. Exit rate is calculated for every page separately because it is the property of an individual page independent of any other page in the site.
72
73 \\
74
75 === WEB ANALYTICS TABS ===
76
77 ==== CONTENT TAB ====
78
79 The "Content" tab is the default tab for Web Analytics. To run a report on the "Content" tab:
80
81 [[image:attach:media_1445289316195.png||align="center"]]
82
83 1) Set the date range.
84 2) Select site(s). *
85 3) Select resource(s)/page(s) (if any). **If you want a report for the entire site, don't select resource(s)/page(s).**~*~*
86 4) Click "Get Report".
87
88 * Note that you can load a template or do a new selection of site(s) and resource(s).
89 ~*~***You can also enter the URL of a web page not designated as a resource.**
90 (For section-type resources, all pages within that section will be included in the analytics. You don't need to enter the URL for individual pages within a designated section-type resource – just select the section then use the refine function to filter for a particular web page(s).
91
92 After clicking "Get Report", the report will load, as shown below.
93
94 [[image:attach:media_1445289602504.png||align="center"]]
95
96 The report will display in three main sections:
97
98 1) Aggregate data for all sites and resources/pages selected.
99 2) Charts/graphical representation of key data
100 3) Breakdown and detail of aggregate data
101
102 All reports, for all tabs, break out applicable metrics by Known, Total, and Unknown. Please see above for definitions of metrics and terms.
103 \\
104
105 ----
106
107 ==== DEMOGRAPHIC TAB ====
108
109 Use the Demographic tab to run reports for a selected demographic. You can select any multiple response-type question as your demographic.
110
111 [[image:attach:media_1455552643057.png||align="center"]]
112
113 1) Set the date range.
114 2) Select site(s). *
115 3) Select resource(s)/page(s) (if any). **If you want a report for the entire site, don't select resource(s)/page(s).**~*~*
116 4) Select the demographic question.
117 5) Click "Get Report".
118
119 * Note that you can load a template or do a new selection of site(s) and resource(s).
120 ~*~***You can also enter the URL of a web page not designated as a resource.** (See example in screenshot below.)
121 (For section-type resources, all pages within that section will be included in the anaytics. You don't need to enter the URL for individual pages within a designated section-type resource – just select the section then use the refine function to filter for a particular web page(s).
122
123 After clicking "Get Report", the report will load, as shown below.
124
125 [[image:attach:media_1445290384302.png||align="center"]]
126
127 The report will disiplay in three main sections:
128
129 1) Aggregate data for all sites and resources/pages selected.
130 2) Charts/graphical representation of key data
131 3) Breakdown and detail of aggregate data
132
133 All reports, for all tabs, break out applicable metrics by Known, Total, and Unknown. Please see above for definitions of metrics and terms.
134 \\
135
136 ----
137
138 ==== DEVICE TAB ====
139
140 Use the Device tab to run reports for selected devices.
141
142 [[image:attach:media_1445290998849.png||align="center"]]
143
144 1) Set the date range.
145 2) Select site(s). *
146 3) Select resource(s)/page(s)~*~* (if any). **If you want a report for the entire site, don't select resource(s)/page(s).**~*~*
147 4) Select device(s). (Click in empty field to bring up a list of devices.)
148 5) Select device model(s). (Click in empty field to bring up a list of devices.)
149 6) Click "Get Report".
150
151 * Note that you can load a template or do a new selection of site(s) and resource(s).
152 ~*~***You can also enter the URL of a web page not designated as a resource.** (See example in screenshot below.)
153 (For section-type resources, all pages within that section will be included in the anaytics. You don't need to enter the URL for individual pages within a designated section-type resource – just select the section then use the refine function to filter for a particular web page(s).
154
155 After clicking "Get Report", the report will load, as shown below.
156
157 [[image:attach:media_1445291714976.png||align="center"]]
158
159 The report will disiplay in three main sections:
160
161 1) Aggregate data for all sites and resources/pages selected.
162 2) Charts/graphical representation of key data
163 3) Breakdown and detail of aggregate data
164
165 All reports, for all tabs, break out applicable metrics by Known, Total, and Unknown. Please see above for definitions of metrics and terms.
166 \\
167
168 ----
169
170 ==== OPERATING SYSTEM TAB ====
171
172 Use the Operating System tab to pull analytics data by operating system used.
173
174 [[image:attach:media_1455920660567.png||align="center"]]
175
176 1) Set the date range.
177 2) Select site(s). *
178 3) Select resource(s)/page(s)~*~* (if any). **If you want a report for the entire site, don't select resource(s)/page(s).**~*~*
179 4) Select Operating System(s). (Click in empty field to bring up a list of operating systems.)
180 5) Select OS (Operating System) model(s). (Click in empty field to bring up a list of OS models.) OS Models are subsets of the Operating System, i.e. Mac OS has iOS and OSX OS Models, Windows OS has Windows 8 and Windows 10 OS Models, etc. Selecting specific models allows you to be more granular in results.
181 6) Click "Get Report".
182
183 * Note that you can load a template or do a new selection of site(s) and resource(s).
184 ~*~***You can also enter the URL of a web page not designated as a resource.** (See example in screenshot below.)
185 (For section-type resources, all pages within that section will be included in the anaytics. You don't need to enter the URL for individual pages within a designated section-type resource – just select the section then use the refine function to filter for a particular web page(s).
186
187 After clicking "Get Report", the report will load, as shown below.
188
189 [[image:attach:media_1455920755231.png||align="center"]]
190
191 The report will display in three main sections:
192
193 (% style="margin-left: 30.0px;" %)
194 1) Aggregate data for all sites and resources/pages selected
195 2) Charts/graphical representation of key data
196 3) Breakdown and detail of aggregate data
197
198 All reports, for all tabs, break out applicable metrics by Known, Total, and Unknown. Please see above for definitions of metrics and terms.
199 Please see Quick Start Guide - Website Analytics (v. 12.5) for information on the various report icons and options.
200 \\
201
202 ----
203
204 ==== REFERRER TAB ====
205
206 Use the Referrer tab to pull analytics by refferer. An “http referrer” or “referrer” is anything online that drives visits and visitors to your website. This can include, but isn't limited to search engines, affiliate links, weblogs/list links.
207
208 [[image:attach:media_1455562636573.png||align="center"]]
209
210 The report will disiplay in three main sections:
211
212 1) Aggregate data for all sites and resources/pages selected
213 2) Charts/graphical representation of key data
214 3) Breakdown and detail of aggregate data
215
216 All reports, for all tabs, break out applicable metrics by Known, Total, and Unknown. Please see above for definitions of metrics and terms.
217 Please see Quick Start Guide - Website Analytics (v. 12.5) for information on the various report icons and options.
218
219 [[image:attach:media_1455561324990.png||align="center"]]
220
221 1) Set the date range.
222 2) Select site(s). *
223 3) Select resource(s)/page(s)~*~* (if any). **If you want a report for the entire site, don't select resource(s)/page(s).**~*~*
224 4) Select Referrer(s). To bring up a list of referrers, begin typing in the "Select Referrer" field, as shown above.
225 5) Click "Get Report".
226
227 * Note that you can load a template or do a new selection of site(s) and resource(s).
228 ~*~***You can also enter the URL of a web page not designated as a resource.** (See example in screenshot below.)
229 (For section-type resources, all pages within that section will be included in the anaytics. You don't need to enter the URL for individual pages within a designated section-type resource – just select the section then use the refine function to filter for a particular web page(s).
230
231 After clicking "Get Report", the report will load, as shown below. The report below was generated without selecting a specific referrer.
232 \\
233
234 ----
235
236 ==== DAY TAB ====
237
238 Use the Day tab to pull analytics by day of the week.
239
240 [[image:attach:media_1455566126437.png||align="center"]]
241
242 1) Set the date range.
243 2) Select site(s). *
244 3) Select resource(s)/page(s)~*~* (if any). **If you want a report for the entire site, don't select resource(s)/page(s).**~*~*
245 4) Select Day(s). (Click in empty field to bring up a list of days.)
246 5) Click "Get Report".
247
248 * Note that you can load a template or do a new selection of site(s) and resource(s).
249 ~*~***You can also enter the URL of a web page not designated as a resource.** (See example in screenshot below.)
250 (For section-type resources, all pages within that section will be included in the anaytics. You don't need to enter the URL for individual pages within a designated section-type resource – just select the section then use the refine function to filter for a particular web page(s).
251
252 After clicking "Get Report", the report will load, as shown below.
253
254 [[image:attach:media_1455566398060.png||align="center"]]
255
256 The report will disiplay in three main sections:
257
258 1) Aggregate data for all sites and resources/pages selected
259 2) Charts/graphical representation of key data
260 3) Breakdown and detail of aggregate data
261
262 All reports, for all tabs, break out applicable metrics by Known, Total, and Unknown. Please see above for definitions of metrics and terms.
263 Please see Quick Start Guide - Website Analytics (v. 12.5) for information on the various report icons and options.
264 \\
265
266 ----
267
268 ==== HOUR TAB ====
269
270 Use the Day tab to pull analytics by hour of the day.
271
272 [[image:attach:media_1455569048086.png||align="center"]]
273
274 1) Set the date range.
275 2) Select site(s). *
276 3) Select resource(s)/page(s)~*~* (if any). **If you want a report for the entire site, don't select resource(s)/page(s).**~*~*
277 4) Select Hour(s). (Click in empty field to bring up a list of hours.)
278 5) Click "Get Report".
279
280 * Note that you can load a template or do a new selection of site(s) and resource(s).
281 ~*~***You can also enter the URL of a web page not designated as a resource.** (See example in screenshot below.)
282 (For section-type resources, all pages within that section will be included in the anaytics. You don't need to enter the URL for individual pages within a designated section-type resource – just select the section then use the refine function to filter for a particular web page(s).
283
284 After clicking "Get Report", the report will load, as shown below.
285
286 [[image:attach:media_1455569333081.png||align="center"]]
287
288 The report will disiplay in three main sections:
289
290 1) Aggregate data for all sites and resources/pages selected
291 2) Charts/graphical representation of key data
292 3) Breakdown and detail of aggregate data
293
294 All reports, for all tabs, break out applicable metrics by Known, Total, and Unknown. Please see above for definitions of metrics and terms.
295 Please see Quick Start Guide - Website Analytics (v. 12.5) for information on the various report icons and options.
296
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323 (% style="margin-left: 30.0px;" %)
324 (% style="color: rgb(0,51,102);" %)**Web Analytics**
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326 (% style="margin-left: 60.0px;" %)
327 [[doc:Key Concepts - Web Analytics]]
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329 (% style="margin-left: 60.0px;" %)
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332 (% style="margin-left: 30.0px;" %)
333 (% style="color: rgb(0,51,102);" %)**Ad Analytics**
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335 (% style="margin-left: 60.0px;" %)
336 [[doc:Key Concepts - Ad Analytics]]
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338 (% style="margin-left: 60.0px;" %)
339 [[Running Ad Analytics>>doc:Analytics - Running Ad Analytics]]
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341 (% style="margin-left: 30.0px;" %)
342 (% style="color: rgb(0,51,102);" %)**Email/Newsletter Analytics**
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344 (% style="margin-left: 60.0px;" %)
345 [[Key Concepts - Email/Newsletter Analytics>>doc:Key Concepts - Newsletter Analytics]]
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347 (% style="margin-left: 60.0px;" %)
348 [[Running Email/Newsletter Analytics>>doc:Analytics - Running EmailNewsletter Analytics]]
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350 (% style="margin-left: 30.0px;" %)
351 (% style="color: rgb(0,51,102);" %)**Form Tracking Analytics**(%%)**
352 **
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354 (% style="margin-left: 60.0px;" %)
355 Running Form Tracking Analytics
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