Changes for page Analytics - Running Web Analytics
Last modified by caterina on 2022/02/04 14:59
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... ... @@ -1,3 +1,6 @@ 1 +{{layout}} 2 +{{layout-section ac:type="two_right_sidebar"}} 3 +{{layout-cell}} 1 1 2 2 3 3 {{id name="Start ScreenSteps Content"/}} ... ... @@ -5,14 +5,16 @@ 5 5 6 6 The following lesson provides instruction on how to run website analytics. 7 7 8 -=== OPEN INGTHE WEB ANALYTICS WINDOW ===11 +=== OPEN THE WEB ANALYTICS WINDOW === 9 9 10 - ===Select ANALYTICS from the main menu.===13 +**Select ANALYTICS from the main menu.** 11 11 12 12 [[image:attach:media_1455550428115.png||align="center"]] 13 13 14 - ===Select WEBSITE from the sub-menu. ===17 + 15 15 19 +**Select WEBSITE from the sub-menu.** 20 + 16 16 [[image:attach:media_1455550457711.png||align="center"]] 17 17 18 18 This will bring you to the Web Analytics main window, as shown below. ... ... @@ -21,17 +21,17 @@ 21 21 22 22 Note that there are 7 tabs in Web Analytics: 23 23 24 -* Demographic – pulls analytics data for a selected demographic 25 -* Content - pulls analytics data by site content only 26 -* Device – pulls analytics data by device used to access site 27 -* Operating System – pulls analytics data by operating system used 28 -* Referrer – pulls analytics data by site referrers 29 -* Day - pulls analytics data by days of the week 30 -* Hour – pulls analytics data by hours of a day 29 +* **Demographic** – pulls analytics data for a selected demographic 30 +* **Content** - pulls analytics data by site content only 31 +* **Device** – pulls analytics data by device used to access site 32 +* **Operating System** – pulls analytics data by operating system used 33 +* **Referrer** – pulls analytics data by site referrers 34 +* **Day** - pulls analytics data by days of the week 35 +* **Hour** – pulls analytics data by hours of a day 31 31 32 32 All tabs include the options for selecting criteria shown in the screenshot below. 33 33 34 -=== D efinitionsofMetricsandTerms===39 +=== DEFINITIONS OF METRICS AND TERMS === 35 35 36 36 **Known** -* A user who is in the ONEcount system and has been authenticated and identified. 37 37 ... ... @@ -61,10 +61,14 @@ 61 61 62 62 **Bounce Rate -** The percentage of visitors who exit the site from the landing page itself, i.e. they exit the site from the page they came in on without navigating to any other pages. Bounce Rate can be sitewide or for an individual page. The rate is the total number of bounces divided by the total number of sessions. 63 63 64 -**Exit Rate -** The percentage of visitors exiting the site from a particular page after having navigated there from other pages. The rate is the total number of Exits divided by the total number of Views. Exit rate is calculated for every page separately because it is the prperty of an individual page independent of any other page in the site. 69 +**Exit Rate -** The percentage of visitors exiting the site from a particular page after having navigated there from other pages. The rate is the total number of Exits divided by the total number of Views. Exit rate is calculated for every page separately because it is the property of an individual page independent of any other page in the site. 65 65 66 - ===CONTENT TAB ===71 + 67 67 73 +=== WEB ANALYTICS TABS === 74 + 75 +==== CONTENT TAB ==== 76 + 68 68 The "Content" tab is the default tab for Web Analytics. To run a report on the "Content" tab: 69 69 70 70 [[image:attach:media_1445289316195.png||align="center"]] ... ... @@ -76,7 +76,7 @@ 76 76 77 77 * Note that you can load a template or do a new selection of site(s) and resource(s). 78 78 ~*~***You can also enter the URL of a web page not designated as a resource.** (See example in screenshot below.) 79 - (For section-type resources, all pages within that section will be included in the anaytics. You don't need to enter the URL for individual pages within a designated section-type resource – just select the section then use the refine function to filter for a particular web page(s). 88 + (For section-type resources, all pages within that section will be included in the analytics. You don't need to enter the URL for individual pages within a designated section-type resource – just select the section then use the refine function to filter for a particular web page(s). 80 80 81 81 After clicking "Get Report", the report will load, as shown below. 82 82 ... ... @@ -89,10 +89,12 @@ 89 89 3) Breakdown and detail of aggregate data 90 90 91 91 All reports, for all tabs, break out applicable metrics by Known, Total, and Unknown. Please see above for definitions of metrics and terms. 92 - Please see Quick Start Guide - Website Analytics (v. 12.5) for information on the various report icons and options.101 +\\ 93 93 94 - === DEMOGRAPHIC TAB ===103 +---- 95 95 105 +==== DEMOGRAPHIC TAB ==== 106 + 96 96 Use the Demographic tab to run reports for a selected demographic. You can select any multiple response-type question as your demographic. 97 97 98 98 [[image:attach:media_1455552643057.png||align="center"]] ... ... @@ -118,10 +118,11 @@ 118 118 3) Breakdown and detail of aggregate data 119 119 120 120 All reports, for all tabs, break out applicable metrics by Known, Total, and Unknown. Please see above for definitions of metrics and terms. 132 +\\ 121 121 122 - Please see Quick Start Guide-Website Analytics (v. 12.5) for information on the various report icons and options.134 +---- 123 123 124 -=== DEVICE TAB === 136 +==== DEVICE TAB ==== 125 125 126 126 Use the Device tab to run reports for selected devices. 127 127 ... ... @@ -149,10 +149,12 @@ 149 149 3) Breakdown and detail of aggregate data 150 150 151 151 All reports, for all tabs, break out applicable metrics by Known, Total, and Unknown. Please see above for definitions of metrics and terms. 152 - Please see Quick Start Guide - Website Analytics (v. 12.5) for information on the various report icons and options.164 +\\ 153 153 154 - === OPERATING SYSTEM TAB ===166 +---- 155 155 168 +==== OPERATING SYSTEM TAB ==== 169 + 156 156 Use the Operating System tab to pull analytics data by operating system used. 157 157 158 158 [[image:attach:media_1455920660567.png||align="center"]] ... ... @@ -172,8 +172,9 @@ 172 172 173 173 [[image:attach:media_1455920755231.png||align="center"]] 174 174 175 -The report will dis iplay in three main sections:189 +The report will display in three main sections: 176 176 191 +(% style="margin-left: 30.0px;" %) 177 177 1) Aggregate data for all sites and resources/pages selected 178 178 2) Charts/graphical representation of key data 179 179 3) Breakdown and detail of aggregate data ... ... @@ -180,9 +180,12 @@ 180 180 181 181 All reports, for all tabs, break out applicable metrics by Known, Total, and Unknown. Please see above for definitions of metrics and terms. 182 182 Please see Quick Start Guide - Website Analytics (v. 12.5) for information on the various report icons and options. 198 +\\ 183 183 184 - === REFERRER TAB ===200 +---- 185 185 202 +==== REFERRER TAB ==== 203 + 186 186 Use the Referrer tab to pull analytics by refferer. An “http referrer” or “referrer” is anything online that drives visits and visitors to your website. This can include, but isn't limited to search engines, affiliate links, weblogs/list links. 187 187 188 188 [[image:attach:media_1455562636573.png||align="center"]] ... ... @@ -209,9 +209,12 @@ 209 209 (For section-type resources, all pages within that section will be included in the anaytics. You don't need to enter the URL for individual pages within a designated section-type resource – just select the section then use the refine function to filter for a particular web page(s). 210 210 211 211 After clicking "Get Report", the report will load, as shown below. The report below was generated without selecting a specific referrer. 230 +\\ 212 212 213 - === DAY TAB ===232 +---- 214 214 234 +==== DAY TAB ==== 235 + 215 215 Use the Day tab to pull analytics by day of the week. 216 216 217 217 [[image:attach:media_1455566126437.png||align="center"]] ... ... @@ -238,9 +238,12 @@ 238 238 239 239 All reports, for all tabs, break out applicable metrics by Known, Total, and Unknown. Please see above for definitions of metrics and terms. 240 240 Please see Quick Start Guide - Website Analytics (v. 12.5) for information on the various report icons and options. 262 +\\ 241 241 242 - === HOUR TAB ===264 +---- 243 243 266 +==== HOUR TAB ==== 267 + 244 244 Use the Day tab to pull analytics by hour of the day. 245 245 246 246 [[image:attach:media_1455569048086.png||align="center"]] ... ... @@ -271,3 +271,80 @@ 271 271 272 272 273 273 {{id name="End ScreenSteps Content"/}} 298 +{{/layout-cell}} 299 + 300 +{{layout-cell}} 301 +{{panel title="Search all Documentation:"}} 302 + 303 + 304 +{{livesearch/}} 305 +{{/panel}} 306 + 307 +{{panel title="Search ANALYTICS Documentation:"}} 308 + 309 + 310 +{{pagetreesearch rootPage="In-Depth Analytics – Web, Banner, Email, Form"/}} 311 +{{/panel}} 312 + 313 +{{panel title="On this page:"}} 314 + 315 + 316 +{{toc/}} 317 +{{/panel}} 318 + 319 +{{panel title="More ANALYTICS Documentation:"}} 320 +{{expand}} 321 +(% style="margin-left: 30.0px;" %) 322 +(% style="color: rgb(0,51,102);" %)**Web Analytics** 323 + 324 +(% style="margin-left: 60.0px;" %) 325 + 326 + 327 +(% style="margin-left: 60.0px;" %) 328 + 329 + 330 +(% style="margin-left: 30.0px;" %) 331 +(% style="color: rgb(0,51,102);" %)**Ad Analytics** 332 + 333 +(% style="margin-left: 60.0px;" %) 334 +[[Key Concepts - Ad Analytics>>doc:Key Concepts - Ad Analytics (v12\.x)]] 335 + 336 +(% style="margin-left: 60.0px;" %) 337 +[[Running Ad Analytics>>doc:Analytics - Running Ad Analytics (v12\.x)]] 338 + 339 +(% style="margin-left: 30.0px;" %) 340 +(% style="color: rgb(0,51,102);" %)**Email/Newsletter Analytics** 341 + 342 +(% style="margin-left: 60.0px;" %) 343 +Key Concepts - Email/Newsletter Analytics 344 + 345 +(% style="margin-left: 60.0px;" %) 346 +Running Email/Newsletter Analytics 347 + 348 +(% style="margin-left: 30.0px;" %) 349 +(% style="color: rgb(0,51,102);" %)**Form Tracking Analytics**(%%)** 350 +** 351 + 352 +(% style="margin-left: 60.0px;" %) 353 +Running Form Tracking Analytics 354 + 355 + 356 +{{/expand}} 357 +{{/panel}} 358 + 359 + 360 + 361 + 362 + 363 +** 364 +** 365 + 366 +** 367 +** 368 + 369 + 370 + 371 + 372 +{{/layout-cell}} 373 +{{/layout-section}} 374 +{{/layout}}
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... ... @@ -1,1 +1,1 @@ 1 -https://info.onecount.net//wiki/spaces/OD/pages/67 035/Analytics - Running Web Analytics (v12.x)1 +https://info.onecount.net//wiki/spaces/OD/pages/67494/Analytics - Running Web Analytics (v12.x)