Last modified by caterina on 2022/02/04 14:59

From version 3.1
edited by melanie@one-count_com
on 2016/12/08 11:15
Change comment: There is no comment for this version
To version 6.1
edited by melanie@one-count_com
on 2016/12/14 11:49
Change comment: There is no comment for this version

Summary

Details

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1 1  
2 2  
3 3  {{id name="Start ScreenSteps Content"/}}
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5 5  
6 6  The following lesson provides instruction on how to run website analytics.
7 7  
8 -=== OPENING THE WEB ANALYTICS WINDOW ===
11 +=== OPEN THE WEB ANALYTICS WINDOW ===
9 9  
10 -=== Select ANALYTICS from the main menu. ===
13 +**Select ANALYTICS from the main menu.**
11 11  
12 12  [[image:attach:media_1455550428115.png||align="center"]]
13 13  
14 -=== Select WEBSITE from the sub-menu. ===
17 +
15 15  
19 +**Select WEBSITE from the sub-menu.**
20 +
16 16  [[image:attach:media_1455550457711.png||align="center"]]
17 17  
18 18  This will bring you to the Web Analytics main window, as shown below.
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21 21  
22 22  Note that there are 7 tabs in Web Analytics:
23 23  
24 -* Demographic – pulls analytics data for a selected demographic
25 -* Content - pulls analytics data by site content only
26 -* Device – pulls analytics data by device used to access site
27 -* Operating System – pulls analytics data by operating system used
28 -* Referrer – pulls analytics data by site referrers
29 -* Day - pulls analytics data by days of the week
30 -* Hour – pulls analytics data by hours of a day
29 +* **Demographic** – pulls analytics data for a selected demographic
30 +* **Content** - pulls analytics data by site content only
31 +* **Device** – pulls analytics data by device used to access site
32 +* **Operating System** – pulls analytics data by operating system used
33 +* **Referrer** – pulls analytics data by site referrers
34 +* **Day** - pulls analytics data by days of the week
35 +* **Hour** – pulls analytics data by hours of a day
31 31  
32 32  All tabs include the options for selecting criteria shown in the screenshot below.
33 33  
34 -=== Definitions of Metrics and Terms ===
39 +=== DEFINITIONS OF METRICS AND TERMS ===
35 35  
36 36  **Known** -* A user who is in the ONEcount system and has been authenticated and identified.
37 37  
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61 61  
62 62  **Bounce Rate -** The percentage of visitors who exit the site from the landing page itself, i.e. they exit the site from the page they came in on without navigating to any other pages. Bounce Rate can be sitewide or for an individual page. The rate is the total number of bounces divided by the total number of sessions.
63 63  
64 -**Exit Rate -** The percentage of visitors exiting the site from a particular page after having navigated there from other pages. The rate is the total number of Exits divided by the total number of Views. Exit rate is calculated for every page separately because it is the prperty of an individual page independent of any other page in the site.
69 +**Exit Rate -** The percentage of visitors exiting the site from a particular page after having navigated there from other pages. The rate is the total number of Exits divided by the total number of Views. Exit rate is calculated for every page separately because it is the property of an individual page independent of any other page in the site.
65 65  
66 -=== CONTENT TAB ===
71 +
67 67  
73 +=== WEB ANALYTICS TABS ===
74 +
75 +==== CONTENT TAB ====
76 +
68 68  The "Content" tab is the default tab for Web Analytics. To run a report on the "Content" tab:
69 69  
70 70  [[image:attach:media_1445289316195.png||align="center"]]
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76 76  
77 77  * Note that you can load a template or do a new selection of site(s) and resource(s).
78 78   ~*~***You can also enter the URL of a web page not designated as a resource.** (See example in screenshot below.)
79 - (For section-type resources, all pages within that section will be included in the anaytics. You don't need to enter the URL for individual pages within a designated section-type resource – just select the section then use the refine function to filter for a particular web page(s).
88 + (For section-type resources, all pages within that section will be included in the analytics. You don't need to enter the URL for individual pages within a designated section-type resource – just select the section then use the refine function to filter for a particular web page(s).
80 80  
81 81  After clicking "Get Report", the report will load, as shown below.
82 82  
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89 89   3) Breakdown and detail of aggregate data
90 90  
91 91  All reports, for all tabs, break out applicable metrics by Known, Total, and Unknown. Please see above for definitions of metrics and terms.
92 - Please see Quick Start Guide - Website Analytics (v. 12.5) for information on the various report icons and options.
101 +\\
93 93  
94 -=== DEMOGRAPHIC TAB ===
103 +----
95 95  
105 +==== DEMOGRAPHIC TAB ====
106 +
96 96  Use the Demographic tab to run reports for a selected demographic. You can select any multiple response-type question as your demographic.
97 97  
98 98  [[image:attach:media_1455552643057.png||align="center"]]
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118 118   3) Breakdown and detail of aggregate data
119 119  
120 120  All reports, for all tabs, break out applicable metrics by Known, Total, and Unknown. Please see above for definitions of metrics and terms.
132 +\\
121 121  
122 -Please see Quick Start Guide - Website Analytics (v. 12.5) for information on the various report icons and options.
134 +----
123 123  
124 -=== DEVICE TAB ===
136 +==== DEVICE TAB ====
125 125  
126 126  Use the Device tab to run reports for selected devices.
127 127  
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149 149   3) Breakdown and detail of aggregate data
150 150  
151 151  All reports, for all tabs, break out applicable metrics by Known, Total, and Unknown. Please see above for definitions of metrics and terms.
152 - Please see Quick Start Guide - Website Analytics (v. 12.5) for information on the various report icons and options.
164 +\\
153 153  
154 -=== OPERATING SYSTEM TAB ===
166 +----
155 155  
168 +==== OPERATING SYSTEM TAB ====
169 +
156 156  Use the Operating System tab to pull analytics data by operating system used.
157 157  
158 158  [[image:attach:media_1455920660567.png||align="center"]]
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172 172  
173 173  [[image:attach:media_1455920755231.png||align="center"]]
174 174  
175 -The report will disiplay in three main sections:
189 +The report will display in three main sections:
176 176  
191 +(% style="margin-left: 30.0px;" %)
177 177  1) Aggregate data for all sites and resources/pages selected
178 178   2) Charts/graphical representation of key data
179 179   3) Breakdown and detail of aggregate data
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180 180  
181 181  All reports, for all tabs, break out applicable metrics by Known, Total, and Unknown. Please see above for definitions of metrics and terms.
182 182   Please see Quick Start Guide - Website Analytics (v. 12.5) for information on the various report icons and options.
198 +\\
183 183  
184 -=== REFERRER TAB ===
200 +----
185 185  
202 +==== REFERRER TAB ====
203 +
186 186  Use the Referrer tab to pull analytics by refferer. An “http referrer” or “referrer” is anything online that drives visits and visitors to your website. This can include, but isn't limited to search engines, affiliate links, weblogs/list links.
187 187  
188 188  [[image:attach:media_1455562636573.png||align="center"]]
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209 209   (For section-type resources, all pages within that section will be included in the anaytics. You don't need to enter the URL for individual pages within a designated section-type resource – just select the section then use the refine function to filter for a particular web page(s).
210 210  
211 211  After clicking "Get Report", the report will load, as shown below. The report below was generated without selecting a specific referrer.
230 +\\
212 212  
213 -=== DAY TAB ===
232 +----
214 214  
234 +==== DAY TAB ====
235 +
215 215  Use the Day tab to pull analytics by day of the week.
216 216  
217 217  [[image:attach:media_1455566126437.png||align="center"]]
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238 238  
239 239  All reports, for all tabs, break out applicable metrics by Known, Total, and Unknown. Please see above for definitions of metrics and terms.
240 240   Please see Quick Start Guide - Website Analytics (v. 12.5) for information on the various report icons and options.
262 +\\
241 241  
242 -=== HOUR TAB ===
264 +----
243 243  
266 +==== HOUR TAB ====
267 +
244 244  Use the Day tab to pull analytics by hour of the day.
245 245  
246 246  [[image:attach:media_1455569048086.png||align="center"]]
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271 271  
272 272  
273 273  {{id name="End ScreenSteps Content"/}}
298 +{{/layout-cell}}
299 +
300 +{{layout-cell}}
301 +{{panel title="Search all Documentation:"}}
302 +
303 +
304 +{{livesearch/}}
305 +{{/panel}}
306 +
307 +{{panel title="Search ANALYTICS Documentation:"}}
308 +
309 +
310 +{{pagetreesearch rootPage="In-Depth Analytics – Web, Banner, Email, Form"/}}
311 +{{/panel}}
312 +
313 +{{panel title="On this page:"}}
314 +
315 +
316 +{{toc/}}
317 +{{/panel}}
318 +
319 +{{panel title="More ANALYTICS Documentation:"}}
320 +{{expand}}
321 +(% style="margin-left: 30.0px;" %)
322 +(% style="color: rgb(0,51,102);" %)**Web Analytics**
323 +
324 +(% style="margin-left: 60.0px;" %)
325 +
326 +
327 +(% style="margin-left: 60.0px;" %)
328 +
329 +
330 +(% style="margin-left: 30.0px;" %)
331 +(% style="color: rgb(0,51,102);" %)**Ad Analytics**
332 +
333 +(% style="margin-left: 60.0px;" %)
334 +[[Key Concepts - Ad Analytics>>doc:Key Concepts - Ad Analytics (v12\.x)]]
335 +
336 +(% style="margin-left: 60.0px;" %)
337 +[[Running Ad Analytics>>doc:Analytics - Running Ad Analytics (v12\.x)]]
338 +
339 +(% style="margin-left: 30.0px;" %)
340 +(% style="color: rgb(0,51,102);" %)**Email/Newsletter Analytics**
341 +
342 +(% style="margin-left: 60.0px;" %)
343 +Key Concepts - Email/Newsletter Analytics
344 +
345 +(% style="margin-left: 60.0px;" %)
346 +Running Email/Newsletter Analytics
347 +
348 +(% style="margin-left: 30.0px;" %)
349 +(% style="color: rgb(0,51,102);" %)**Form Tracking Analytics**(%%)**
350 +**
351 +
352 +(% style="margin-left: 60.0px;" %)
353 +Running Form Tracking Analytics
354 +
355 +
356 +{{/expand}}
357 +{{/panel}}
358 +
359 +
360 +
361 +
362 +
363 +**
364 +**
365 +
366 +**
367 +**
368 +
369 +
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371 +
372 +{{/layout-cell}}
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374 +{{/layout}}
Confluence.Code.ConfluencePageClass[0]
id
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1 +67494
url
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1 -https://info.onecount.net//wiki/spaces/OD/pages/67035/Analytics - Running Web Analytics (v12.x)
1 +https://info.onecount.net//wiki/spaces/OD/pages/67494/Analytics - Running Web Analytics (v12.x)