Changes for page Analytics - Running Web Analytics
Last modified by caterina on 2022/02/04 14:59
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... ... @@ -8,14 +8,16 @@ 8 8 9 9 The following lesson provides instruction on how to run website analytics. 10 10 11 -=== OPEN INGTHE WEB ANALYTICS WINDOW ===11 +=== OPEN THE WEB ANALYTICS WINDOW === 12 12 13 - ===Select ANALYTICS from the main menu.===13 +**Select ANALYTICS from the main menu.** 14 14 15 15 [[image:attach:media_1455550428115.png||align="center"]] 16 16 17 - ===Select WEBSITE from the sub-menu. ===17 + 18 18 19 +**Select WEBSITE from the sub-menu.** 20 + 19 19 [[image:attach:media_1455550457711.png||align="center"]] 20 20 21 21 This will bring you to the Web Analytics main window, as shown below. ... ... @@ -24,17 +24,17 @@ 24 24 25 25 Note that there are 7 tabs in Web Analytics: 26 26 27 -* Demographic – pulls analytics data for a selected demographic 28 -* Content - pulls analytics data by site content only 29 -* Device – pulls analytics data by device used to access site 30 -* Operating System – pulls analytics data by operating system used 31 -* Referrer – pulls analytics data by site referrers 32 -* Day - pulls analytics data by days of the week 33 -* Hour – pulls analytics data by hours of a day 29 +* **Demographic** – pulls analytics data for a selected demographic 30 +* **Content** - pulls analytics data by site content only 31 +* **Device** – pulls analytics data by device used to access site 32 +* **Operating System** – pulls analytics data by operating system used 33 +* **Referrer** – pulls analytics data by site referrers 34 +* **Day** - pulls analytics data by days of the week 35 +* **Hour** – pulls analytics data by hours of a day 34 34 35 35 All tabs include the options for selecting criteria shown in the screenshot below. 36 36 37 -=== D efinitionsofMetricsandTerms===39 +=== DEFINITIONS OF METRICS AND TERMS === 38 38 39 39 **Known** -* A user who is in the ONEcount system and has been authenticated and identified. 40 40 ... ... @@ -64,10 +64,14 @@ 64 64 65 65 **Bounce Rate -** The percentage of visitors who exit the site from the landing page itself, i.e. they exit the site from the page they came in on without navigating to any other pages. Bounce Rate can be sitewide or for an individual page. The rate is the total number of bounces divided by the total number of sessions. 66 66 67 -**Exit Rate -** The percentage of visitors exiting the site from a particular page after having navigated there from other pages. The rate is the total number of Exits divided by the total number of Views. Exit rate is calculated for every page separately because it is the prperty of an individual page independent of any other page in the site. 69 +**Exit Rate -** The percentage of visitors exiting the site from a particular page after having navigated there from other pages. The rate is the total number of Exits divided by the total number of Views. Exit rate is calculated for every page separately because it is the property of an individual page independent of any other page in the site. 68 68 69 - ===CONTENT TAB ===71 + 70 70 73 +=== WEB ANALYTICS TABS === 74 + 75 +==== CONTENT TAB ==== 76 + 71 71 The "Content" tab is the default tab for Web Analytics. To run a report on the "Content" tab: 72 72 73 73 [[image:attach:media_1445289316195.png||align="center"]] ... ... @@ -79,7 +79,7 @@ 79 79 80 80 * Note that you can load a template or do a new selection of site(s) and resource(s). 81 81 ~*~***You can also enter the URL of a web page not designated as a resource.** (See example in screenshot below.) 82 - (For section-type resources, all pages within that section will be included in the anaytics. You don't need to enter the URL for individual pages within a designated section-type resource – just select the section then use the refine function to filter for a particular web page(s). 88 + (For section-type resources, all pages within that section will be included in the analytics. You don't need to enter the URL for individual pages within a designated section-type resource – just select the section then use the refine function to filter for a particular web page(s). 83 83 84 84 After clicking "Get Report", the report will load, as shown below. 85 85 ... ... @@ -92,10 +92,12 @@ 92 92 3) Breakdown and detail of aggregate data 93 93 94 94 All reports, for all tabs, break out applicable metrics by Known, Total, and Unknown. Please see above for definitions of metrics and terms. 95 - Please see Quick Start Guide - Website Analytics (v. 12.5) for information on the various report icons and options.101 +\\ 96 96 97 - === DEMOGRAPHIC TAB ===103 +---- 98 98 105 +==== DEMOGRAPHIC TAB ==== 106 + 99 99 Use the Demographic tab to run reports for a selected demographic. You can select any multiple response-type question as your demographic. 100 100 101 101 [[image:attach:media_1455552643057.png||align="center"]] ... ... @@ -121,10 +121,11 @@ 121 121 3) Breakdown and detail of aggregate data 122 122 123 123 All reports, for all tabs, break out applicable metrics by Known, Total, and Unknown. Please see above for definitions of metrics and terms. 132 +\\ 124 124 125 - Please see Quick Start Guide-Website Analytics (v. 12.5) for information on the various report icons and options.134 +---- 126 126 127 -=== DEVICE TAB === 136 +==== DEVICE TAB ==== 128 128 129 129 Use the Device tab to run reports for selected devices. 130 130 ... ... @@ -152,10 +152,12 @@ 152 152 3) Breakdown and detail of aggregate data 153 153 154 154 All reports, for all tabs, break out applicable metrics by Known, Total, and Unknown. Please see above for definitions of metrics and terms. 155 - Please see Quick Start Guide - Website Analytics (v. 12.5) for information on the various report icons and options.164 +\\ 156 156 157 - === OPERATING SYSTEM TAB ===166 +---- 158 158 168 +==== OPERATING SYSTEM TAB ==== 169 + 159 159 Use the Operating System tab to pull analytics data by operating system used. 160 160 161 161 [[image:attach:media_1455920660567.png||align="center"]] ... ... @@ -175,8 +175,9 @@ 175 175 176 176 [[image:attach:media_1455920755231.png||align="center"]] 177 177 178 -The report will dis iplay in three main sections:189 +The report will display in three main sections: 179 179 191 +(% style="margin-left: 30.0px;" %) 180 180 1) Aggregate data for all sites and resources/pages selected 181 181 2) Charts/graphical representation of key data 182 182 3) Breakdown and detail of aggregate data ... ... @@ -183,9 +183,12 @@ 183 183 184 184 All reports, for all tabs, break out applicable metrics by Known, Total, and Unknown. Please see above for definitions of metrics and terms. 185 185 Please see Quick Start Guide - Website Analytics (v. 12.5) for information on the various report icons and options. 198 +\\ 186 186 187 - === REFERRER TAB ===200 +---- 188 188 202 +==== REFERRER TAB ==== 203 + 189 189 Use the Referrer tab to pull analytics by refferer. An “http referrer” or “referrer” is anything online that drives visits and visitors to your website. This can include, but isn't limited to search engines, affiliate links, weblogs/list links. 190 190 191 191 [[image:attach:media_1455562636573.png||align="center"]] ... ... @@ -212,9 +212,12 @@ 212 212 (For section-type resources, all pages within that section will be included in the anaytics. You don't need to enter the URL for individual pages within a designated section-type resource – just select the section then use the refine function to filter for a particular web page(s). 213 213 214 214 After clicking "Get Report", the report will load, as shown below. The report below was generated without selecting a specific referrer. 230 +\\ 215 215 216 - === DAY TAB ===232 +---- 217 217 234 +==== DAY TAB ==== 235 + 218 218 Use the Day tab to pull analytics by day of the week. 219 219 220 220 [[image:attach:media_1455566126437.png||align="center"]] ... ... @@ -241,9 +241,12 @@ 241 241 242 242 All reports, for all tabs, break out applicable metrics by Known, Total, and Unknown. Please see above for definitions of metrics and terms. 243 243 Please see Quick Start Guide - Website Analytics (v. 12.5) for information on the various report icons and options. 262 +\\ 244 244 245 - === HOUR TAB ===264 +---- 246 246 266 +==== HOUR TAB ==== 267 + 247 247 Use the Day tab to pull analytics by hour of the day. 248 248 249 249 [[image:attach:media_1455569048086.png||align="center"]] ... ... @@ -277,7 +277,77 @@ 277 277 {{/layout-cell}} 278 278 279 279 {{layout-cell}} 301 +{{panel title="Search all Documentation:"}} 302 + 303 + 304 +{{livesearch/}} 305 +{{/panel}} 306 + 307 +{{panel title="Search ANALYTICS Documentation:"}} 308 + 309 + 310 +{{pagetreesearch rootPage="In-Depth Analytics – Web, Banner, Email, Form"/}} 311 +{{/panel}} 312 + 313 +{{panel title="On this page:"}} 314 + 315 + 316 +{{toc/}} 317 +{{/panel}} 318 + 319 +{{panel title="More ANALYTICS Documentation:"}} 320 +{{expand}} 321 +(% style="margin-left: 30.0px;" %) 322 +(% style="color: rgb(0,51,102);" %)**Web Analytics** 323 + 324 +(% style="margin-left: 60.0px;" %) 325 + 326 + 327 +(% style="margin-left: 60.0px;" %) 328 + 329 + 330 +(% style="margin-left: 30.0px;" %) 331 +(% style="color: rgb(0,51,102);" %)**Ad Analytics** 332 + 333 +(% style="margin-left: 60.0px;" %) 334 +[[Key Concepts - Ad Analytics>>doc:Key Concepts - Ad Analytics (v12\.x)]] 335 + 336 +(% style="margin-left: 60.0px;" %) 337 +[[Running Ad Analytics>>doc:Analytics - Running Ad Analytics (v12\.x)]] 338 + 339 +(% style="margin-left: 30.0px;" %) 340 +(% style="color: rgb(0,51,102);" %)**Email/Newsletter Analytics** 341 + 342 +(% style="margin-left: 60.0px;" %) 343 +Key Concepts - Email/Newsletter Analytics 344 + 345 +(% style="margin-left: 60.0px;" %) 346 +Running Email/Newsletter Analytics 347 + 348 +(% style="margin-left: 30.0px;" %) 349 +(% style="color: rgb(0,51,102);" %)**Form Tracking Analytics**(%%)** 350 +** 351 + 352 +(% style="margin-left: 60.0px;" %) 353 +Running Form Tracking Analytics 354 + 280 280 356 +{{/expand}} 357 +{{/panel}} 358 + 359 + 360 + 361 + 362 + 363 +** 364 +** 365 + 366 +** 367 +** 368 + 369 + 370 + 371 + 281 281 {{/layout-cell}} 282 282 {{/layout-section}} 283 283 {{/layout}}
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... ... @@ -1,1 +1,1 @@ 1 -67 0371 +67494 - url
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... ... @@ -1,1 +1,1 @@ 1 -https://info.onecount.net//wiki/spaces/OD/pages/67 037/Analytics - Running Web Analytics (v12.x)1 +https://info.onecount.net//wiki/spaces/OD/pages/67494/Analytics - Running Web Analytics (v12.x)