Version 3.1 by melanie@one-count_com on 2016/12/08 11:15
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3 {{id name="Start ScreenSteps Content"/}}
4 The Website Analytics tool allows you to save, view, or download detailed known and unknown view statistics, including top URLs, referrers, and device analytics for various pages/sections of your website within a specified date range.
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6 The following lesson provides instruction on how to run website analytics.
7
8 === OPENING THE WEB ANALYTICS WINDOW ===
9
10 === Select ANALYTICS from the main menu. ===
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12 [[image:attach:media_1455550428115.png||align="center"]]
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14 === Select WEBSITE from the sub-menu. ===
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16 [[image:attach:media_1455550457711.png||align="center"]]
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18 This will bring you to the Web Analytics main window, as shown below.
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20 [[image:attach:media_1455550498441.png||align="center"]]
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22 Note that there are 7 tabs in Web Analytics:
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24 * Demographic – pulls analytics data for a selected demographic
25 * Content - pulls analytics data by site content only
26 * Device – pulls analytics data by device used to access site
27 * Operating System – pulls analytics data by operating system used
28 * Referrer – pulls analytics data by site referrers
29 * Day - pulls analytics data by days of the week
30 * Hour – pulls analytics data by hours of a day
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32 All tabs include the options for selecting criteria shown in the screenshot below.
33
34 === Definitions of Metrics and Terms ===
35
36 **Known** -* A user who is in the ONEcount system and has been authenticated and identified.
37
38 **Unknown** = Includes counts of those users who are not authenticated/have not been identified by the ONEcount system. A user may be in your database but be an unkown if they haven't been authenticated by logging in, clicking on a smartlink in an email, or completing a subscription/registration form for a new product.
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40 **Total -** Total of both Known and Unknown users.
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42 **Views** - The total number of times the page/resource was viewed. This number includes multiple views by the same user.
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44 **Unique Views -** The number of times the page was viewed, not including multiple views by the same user. The first view is the only view that is counted.
45
46 *
47 ** A user must be authenticated and identified by ONEcount to be counted as a Known user. There are different ways to be identified: 1) By logging into a web site (direct log-in or via a lookup form), 2) by clicking on a smartlink~*~* in an email blast, 3) by completing a registration/subscription form for a product. Once authenticated and identified, a cookie will be set, allowing you to track a user's activities as a Known user. If a user is not logged in/identified, activities will be tracked as an Unknown user. Once the user is authenticated and identified, all of his/her activities (including past activities) will be moved from Unknown statistics to Known statistics.*
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49 **Sessions** - A session starts when a visitor first interacts with the web site. In most case the interaction is the first page view by the visitor. Every time a user interacts with an element of the site (like an event, social interaction, or opens a new page) the expiration time is reset by adding on an additional 30 minutes from the time of that interaction. A session ends when the user does not interact with the site for 30 minutes. So, if a visitor visits the site then goes away and comes back 35 minutes later, the activity is counted as two sessons.
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51 **Visitors -** The total number of unique visitors who visited the website(s). (See Page Visit definition above.) Unique refers to the user only being counted once, even if they visited the site multiple times.
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53 **Average Time/View -** Total time spent on a page divided by the total of views of a page. This metric is presented in seconds.
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55 *
56 ** A user must be authenticated and identified by ONEcount to be counted as a Known user. There are different ways to be identified: 1) By logging into a web site (direct log-in or via a lookup form), 2) by clicking on a smartlink~*~* in an email blast, 3) by completing a registration/subscription form for a product. Once authenticated and identified, a cookie will be set, allowing you to track a user's activities as a Known user. If a user is not logged in/identified, activities will be tracked as an Unknown user. Once the user is authenticated and identified, all of his/her activities (including past activities) will be moved from Unknown statistics to Known statistics.*
57
58 **Average Time/Session -** Total duration of all sessions (in seconds) / number of sessions.
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60 **Entrance -** The number of visits starting on a particular page or content area of a website.
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62 **Bounce Rate -** The percentage of visitors who exit the site from the landing page itself, i.e. they exit the site from the page they came in on without navigating to any other pages. Bounce Rate can be sitewide or for an individual page. The rate is the total number of bounces divided by the total number of sessions.
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64 **Exit Rate -** The percentage of visitors exiting the site from a particular page after having navigated there from other pages. The rate is the total number of Exits divided by the total number of Views. Exit rate is calculated for every page separately because it is the prperty of an individual page independent of any other page in the site.
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66 === CONTENT TAB ===
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68 The "Content" tab is the default tab for Web Analytics. To run a report on the "Content" tab:
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70 [[image:attach:media_1445289316195.png||align="center"]]
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72 1) Set the date range.
73 2) Select site(s). *
74 3) Select resource(s)/page(s) (if any). **If you want a report for the entire site, don't select resource(s)/page(s).**~*~*
75 4) Click "Get Report".
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77 * Note that you can load a template or do a new selection of site(s) and resource(s).
78 ~*~***You can also enter the URL of a web page not designated as a resource.** (See example in screenshot below.)
79 (For section-type resources, all pages within that section will be included in the anaytics. You don't need to enter the URL for individual pages within a designated section-type resource – just select the section then use the refine function to filter for a particular web page(s).
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81 After clicking "Get Report", the report will load, as shown below.
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83 [[image:attach:media_1445289602504.png||align="center"]]
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85 The report will display in three main sections:
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87 1) Aggregate data for all sites and resources/pages selected.
88 2) Charts/graphical representation of key data
89 3) Breakdown and detail of aggregate data
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91 All reports, for all tabs, break out applicable metrics by Known, Total, and Unknown. Please see above for definitions of metrics and terms.
92 Please see Quick Start Guide - Website Analytics (v. 12.5) for information on the various report icons and options.
93
94 === DEMOGRAPHIC TAB ===
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96 Use the Demographic tab to run reports for a selected demographic. You can select any multiple response-type question as your demographic.
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98 [[image:attach:media_1455552643057.png||align="center"]]
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100 1) Set the date range.
101 2) Select site(s). *
102 3) Select resource(s)/page(s) (if any). **If you want a report for the entire site, don't select resource(s)/page(s).**~*~*
103 4) Select the demographic question.
104 5) Click "Get Report".
105
106 * Note that you can load a template or do a new selection of site(s) and resource(s).
107 ~*~***You can also enter the URL of a web page not designated as a resource.** (See example in screenshot below.)
108 (For section-type resources, all pages within that section will be included in the anaytics. You don't need to enter the URL for individual pages within a designated section-type resource – just select the section then use the refine function to filter for a particular web page(s).
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110 After clicking "Get Report", the report will load, as shown below.
111
112 [[image:attach:media_1445290384302.png||align="center"]]
113
114 The report will disiplay in three main sections:
115
116 1) Aggregate data for all sites and resources/pages selected.
117 2) Charts/graphical representation of key data
118 3) Breakdown and detail of aggregate data
119
120 All reports, for all tabs, break out applicable metrics by Known, Total, and Unknown. Please see above for definitions of metrics and terms.
121
122 Please see Quick Start Guide - Website Analytics (v. 12.5) for information on the various report icons and options.
123
124 === DEVICE TAB ===
125
126 Use the Device tab to run reports for selected devices.
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128 [[image:attach:media_1445290998849.png||align="center"]]
129
130 1) Set the date range.
131 2) Select site(s). *
132 3) Select resource(s)/page(s)~*~* (if any). **If you want a report for the entire site, don't select resource(s)/page(s).**~*~*
133 4) Select device(s). (Click in empty field to bring up a list of devices.)
134 5) Select device model(s). (Click in empty field to bring up a list of devices.)
135 6) Click "Get Report".
136
137 * Note that you can load a template or do a new selection of site(s) and resource(s).
138 ~*~***You can also enter the URL of a web page not designated as a resource.** (See example in screenshot below.)
139 (For section-type resources, all pages within that section will be included in the anaytics. You don't need to enter the URL for individual pages within a designated section-type resource – just select the section then use the refine function to filter for a particular web page(s).
140
141 After clicking "Get Report", the report will load, as shown below.
142
143 [[image:attach:media_1445291714976.png||align="center"]]
144
145 The report will disiplay in three main sections:
146
147 1) Aggregate data for all sites and resources/pages selected.
148 2) Charts/graphical representation of key data
149 3) Breakdown and detail of aggregate data
150
151 All reports, for all tabs, break out applicable metrics by Known, Total, and Unknown. Please see above for definitions of metrics and terms.
152 Please see Quick Start Guide - Website Analytics (v. 12.5) for information on the various report icons and options.
153
154 === OPERATING SYSTEM TAB ===
155
156 Use the Operating System tab to pull analytics data by operating system used.
157
158 [[image:attach:media_1455920660567.png||align="center"]]
159
160 1) Set the date range.
161 2) Select site(s). *
162 3) Select resource(s)/page(s)~*~* (if any). **If you want a report for the entire site, don't select resource(s)/page(s).**~*~*
163 4) Select Operating System(s). (Click in empty field to bring up a list of operating systems.)
164 5) Select OS (Operating System) model(s). (Click in empty field to bring up a list of OS models.) OS Models are subsets of the Operating System, i.e. Mac OS has iOS and OSX OS Models, Windows OS has Windows 8 and Windows 10 OS Models, etc. Selecting specific models allows you to be more granular in results.
165 6) Click "Get Report".
166
167 * Note that you can load a template or do a new selection of site(s) and resource(s).
168 ~*~***You can also enter the URL of a web page not designated as a resource.** (See example in screenshot below.)
169 (For section-type resources, all pages within that section will be included in the anaytics. You don't need to enter the URL for individual pages within a designated section-type resource – just select the section then use the refine function to filter for a particular web page(s).
170
171 After clicking "Get Report", the report will load, as shown below.
172
173 [[image:attach:media_1455920755231.png||align="center"]]
174
175 The report will disiplay in three main sections:
176
177 1) Aggregate data for all sites and resources/pages selected
178 2) Charts/graphical representation of key data
179 3) Breakdown and detail of aggregate data
180
181 All reports, for all tabs, break out applicable metrics by Known, Total, and Unknown. Please see above for definitions of metrics and terms.
182 Please see Quick Start Guide - Website Analytics (v. 12.5) for information on the various report icons and options.
183
184 === REFERRER TAB ===
185
186 Use the Referrer tab to pull analytics by refferer. An “http referrer” or “referrer” is anything online that drives visits and visitors to your website. This can include, but isn't limited to search engines, affiliate links, weblogs/list links.
187
188 [[image:attach:media_1455562636573.png||align="center"]]
189
190 The report will disiplay in three main sections:
191
192 1) Aggregate data for all sites and resources/pages selected
193 2) Charts/graphical representation of key data
194 3) Breakdown and detail of aggregate data
195
196 All reports, for all tabs, break out applicable metrics by Known, Total, and Unknown. Please see above for definitions of metrics and terms.
197 Please see Quick Start Guide - Website Analytics (v. 12.5) for information on the various report icons and options.
198
199 [[image:attach:media_1455561324990.png||align="center"]]
200
201 1) Set the date range.
202 2) Select site(s). *
203 3) Select resource(s)/page(s)~*~* (if any). **If you want a report for the entire site, don't select resource(s)/page(s).**~*~*
204 4) Select Referrer(s). To bring up a list of referrers, begin typing in the "Select Referrer" field, as shown above.
205 5) Click "Get Report".
206
207 * Note that you can load a template or do a new selection of site(s) and resource(s).
208 ~*~***You can also enter the URL of a web page not designated as a resource.** (See example in screenshot below.)
209 (For section-type resources, all pages within that section will be included in the anaytics. You don't need to enter the URL for individual pages within a designated section-type resource – just select the section then use the refine function to filter for a particular web page(s).
210
211 After clicking "Get Report", the report will load, as shown below. The report below was generated without selecting a specific referrer.
212
213 === DAY TAB ===
214
215 Use the Day tab to pull analytics by day of the week.
216
217 [[image:attach:media_1455566126437.png||align="center"]]
218
219 1) Set the date range.
220 2) Select site(s). *
221 3) Select resource(s)/page(s)~*~* (if any). **If you want a report for the entire site, don't select resource(s)/page(s).**~*~*
222 4) Select Day(s). (Click in empty field to bring up a list of days.)
223 5) Click "Get Report".
224
225 * Note that you can load a template or do a new selection of site(s) and resource(s).
226 ~*~***You can also enter the URL of a web page not designated as a resource.** (See example in screenshot below.)
227 (For section-type resources, all pages within that section will be included in the anaytics. You don't need to enter the URL for individual pages within a designated section-type resource – just select the section then use the refine function to filter for a particular web page(s).
228
229 After clicking "Get Report", the report will load, as shown below.
230
231 [[image:attach:media_1455566398060.png||align="center"]]
232
233 The report will disiplay in three main sections:
234
235 1) Aggregate data for all sites and resources/pages selected
236 2) Charts/graphical representation of key data
237 3) Breakdown and detail of aggregate data
238
239 All reports, for all tabs, break out applicable metrics by Known, Total, and Unknown. Please see above for definitions of metrics and terms.
240 Please see Quick Start Guide - Website Analytics (v. 12.5) for information on the various report icons and options.
241
242 === HOUR TAB ===
243
244 Use the Day tab to pull analytics by hour of the day.
245
246 [[image:attach:media_1455569048086.png||align="center"]]
247
248 1) Set the date range.
249 2) Select site(s). *
250 3) Select resource(s)/page(s)~*~* (if any). **If you want a report for the entire site, don't select resource(s)/page(s).**~*~*
251 4) Select Hour(s). (Click in empty field to bring up a list of hours.)
252 5) Click "Get Report".
253
254 * Note that you can load a template or do a new selection of site(s) and resource(s).
255 ~*~***You can also enter the URL of a web page not designated as a resource.** (See example in screenshot below.)
256 (For section-type resources, all pages within that section will be included in the anaytics. You don't need to enter the URL for individual pages within a designated section-type resource – just select the section then use the refine function to filter for a particular web page(s).
257
258 After clicking "Get Report", the report will load, as shown below.
259
260 [[image:attach:media_1455569333081.png||align="center"]]
261
262 The report will disiplay in three main sections:
263
264 1) Aggregate data for all sites and resources/pages selected
265 2) Charts/graphical representation of key data
266 3) Breakdown and detail of aggregate data
267
268 All reports, for all tabs, break out applicable metrics by Known, Total, and Unknown. Please see above for definitions of metrics and terms.
269 Please see Quick Start Guide - Website Analytics (v. 12.5) for information on the various report icons and options.
270
271
272
273 {{id name="End ScreenSteps Content"/}}