Version 4.1 by melanie@one-count_com on 2016/12/08 11:41
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7 The Website Analytics tool allows you to save, view, or download detailed known and unknown view statistics, including top URLs, referrers, and device analytics for various pages/sections of your website within a specified date range.
8
9 The following lesson provides instruction on how to run website analytics.
10
11 === OPENING THE WEB ANALYTICS WINDOW ===
12
13 === Select ANALYTICS from the main menu. ===
14
15 [[image:attach:media_1455550428115.png||align="center"]]
16
17 === Select WEBSITE from the sub-menu. ===
18
19 [[image:attach:media_1455550457711.png||align="center"]]
20
21 This will bring you to the Web Analytics main window, as shown below.
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23 [[image:attach:media_1455550498441.png||align="center"]]
24
25 Note that there are 7 tabs in Web Analytics:
26
27 * Demographic – pulls analytics data for a selected demographic
28 * Content - pulls analytics data by site content only
29 * Device – pulls analytics data by device used to access site
30 * Operating System – pulls analytics data by operating system used
31 * Referrer – pulls analytics data by site referrers
32 * Day - pulls analytics data by days of the week
33 * Hour – pulls analytics data by hours of a day
34
35 All tabs include the options for selecting criteria shown in the screenshot below.
36
37 === Definitions of Metrics and Terms ===
38
39 **Known** -* A user who is in the ONEcount system and has been authenticated and identified.
40
41 **Unknown** = Includes counts of those users who are not authenticated/have not been identified by the ONEcount system. A user may be in your database but be an unkown if they haven't been authenticated by logging in, clicking on a smartlink in an email, or completing a subscription/registration form for a new product.
42
43 **Total -** Total of both Known and Unknown users.
44
45 **Views** - The total number of times the page/resource was viewed. This number includes multiple views by the same user.
46
47 **Unique Views -** The number of times the page was viewed, not including multiple views by the same user. The first view is the only view that is counted.
48
49 *
50 ** A user must be authenticated and identified by ONEcount to be counted as a Known user. There are different ways to be identified: 1) By logging into a web site (direct log-in or via a lookup form), 2) by clicking on a smartlink~*~* in an email blast, 3) by completing a registration/subscription form for a product. Once authenticated and identified, a cookie will be set, allowing you to track a user's activities as a Known user. If a user is not logged in/identified, activities will be tracked as an Unknown user. Once the user is authenticated and identified, all of his/her activities (including past activities) will be moved from Unknown statistics to Known statistics.*
51
52 **Sessions** - A session starts when a visitor first interacts with the web site. In most case the interaction is the first page view by the visitor. Every time a user interacts with an element of the site (like an event, social interaction, or opens a new page) the expiration time is reset by adding on an additional 30 minutes from the time of that interaction. A session ends when the user does not interact with the site for 30 minutes. So, if a visitor visits the site then goes away and comes back 35 minutes later, the activity is counted as two sessons.
53
54 **Visitors -** The total number of unique visitors who visited the website(s). (See Page Visit definition above.) Unique refers to the user only being counted once, even if they visited the site multiple times.
55
56 **Average Time/View -** Total time spent on a page divided by the total of views of a page. This metric is presented in seconds.
57
58 *
59 ** A user must be authenticated and identified by ONEcount to be counted as a Known user. There are different ways to be identified: 1) By logging into a web site (direct log-in or via a lookup form), 2) by clicking on a smartlink~*~* in an email blast, 3) by completing a registration/subscription form for a product. Once authenticated and identified, a cookie will be set, allowing you to track a user's activities as a Known user. If a user is not logged in/identified, activities will be tracked as an Unknown user. Once the user is authenticated and identified, all of his/her activities (including past activities) will be moved from Unknown statistics to Known statistics.*
60
61 **Average Time/Session -** Total duration of all sessions (in seconds) / number of sessions.
62
63 **Entrance -** The number of visits starting on a particular page or content area of a website.
64
65 **Bounce Rate -** The percentage of visitors who exit the site from the landing page itself, i.e. they exit the site from the page they came in on without navigating to any other pages. Bounce Rate can be sitewide or for an individual page. The rate is the total number of bounces divided by the total number of sessions.
66
67 **Exit Rate -** The percentage of visitors exiting the site from a particular page after having navigated there from other pages. The rate is the total number of Exits divided by the total number of Views. Exit rate is calculated for every page separately because it is the prperty of an individual page independent of any other page in the site.
68
69 === CONTENT TAB ===
70
71 The "Content" tab is the default tab for Web Analytics. To run a report on the "Content" tab:
72
73 [[image:attach:media_1445289316195.png||align="center"]]
74
75 1) Set the date range.
76 2) Select site(s). *
77 3) Select resource(s)/page(s) (if any). **If you want a report for the entire site, don't select resource(s)/page(s).**~*~*
78 4) Click "Get Report".
79
80 * Note that you can load a template or do a new selection of site(s) and resource(s).
81 ~*~***You can also enter the URL of a web page not designated as a resource.** (See example in screenshot below.)
82 (For section-type resources, all pages within that section will be included in the anaytics. You don't need to enter the URL for individual pages within a designated section-type resource – just select the section then use the refine function to filter for a particular web page(s).
83
84 After clicking "Get Report", the report will load, as shown below.
85
86 [[image:attach:media_1445289602504.png||align="center"]]
87
88 The report will display in three main sections:
89
90 1) Aggregate data for all sites and resources/pages selected.
91 2) Charts/graphical representation of key data
92 3) Breakdown and detail of aggregate data
93
94 All reports, for all tabs, break out applicable metrics by Known, Total, and Unknown. Please see above for definitions of metrics and terms.
95 Please see Quick Start Guide - Website Analytics (v. 12.5) for information on the various report icons and options.
96
97 === DEMOGRAPHIC TAB ===
98
99 Use the Demographic tab to run reports for a selected demographic. You can select any multiple response-type question as your demographic.
100
101 [[image:attach:media_1455552643057.png||align="center"]]
102
103 1) Set the date range.
104 2) Select site(s). *
105 3) Select resource(s)/page(s) (if any). **If you want a report for the entire site, don't select resource(s)/page(s).**~*~*
106 4) Select the demographic question.
107 5) Click "Get Report".
108
109 * Note that you can load a template or do a new selection of site(s) and resource(s).
110 ~*~***You can also enter the URL of a web page not designated as a resource.** (See example in screenshot below.)
111 (For section-type resources, all pages within that section will be included in the anaytics. You don't need to enter the URL for individual pages within a designated section-type resource – just select the section then use the refine function to filter for a particular web page(s).
112
113 After clicking "Get Report", the report will load, as shown below.
114
115 [[image:attach:media_1445290384302.png||align="center"]]
116
117 The report will disiplay in three main sections:
118
119 1) Aggregate data for all sites and resources/pages selected.
120 2) Charts/graphical representation of key data
121 3) Breakdown and detail of aggregate data
122
123 All reports, for all tabs, break out applicable metrics by Known, Total, and Unknown. Please see above for definitions of metrics and terms.
124
125 Please see Quick Start Guide - Website Analytics (v. 12.5) for information on the various report icons and options.
126
127 === DEVICE TAB ===
128
129 Use the Device tab to run reports for selected devices.
130
131 [[image:attach:media_1445290998849.png||align="center"]]
132
133 1) Set the date range.
134 2) Select site(s). *
135 3) Select resource(s)/page(s)~*~* (if any). **If you want a report for the entire site, don't select resource(s)/page(s).**~*~*
136 4) Select device(s). (Click in empty field to bring up a list of devices.)
137 5) Select device model(s). (Click in empty field to bring up a list of devices.)
138 6) Click "Get Report".
139
140 * Note that you can load a template or do a new selection of site(s) and resource(s).
141 ~*~***You can also enter the URL of a web page not designated as a resource.** (See example in screenshot below.)
142 (For section-type resources, all pages within that section will be included in the anaytics. You don't need to enter the URL for individual pages within a designated section-type resource – just select the section then use the refine function to filter for a particular web page(s).
143
144 After clicking "Get Report", the report will load, as shown below.
145
146 [[image:attach:media_1445291714976.png||align="center"]]
147
148 The report will disiplay in three main sections:
149
150 1) Aggregate data for all sites and resources/pages selected.
151 2) Charts/graphical representation of key data
152 3) Breakdown and detail of aggregate data
153
154 All reports, for all tabs, break out applicable metrics by Known, Total, and Unknown. Please see above for definitions of metrics and terms.
155 Please see Quick Start Guide - Website Analytics (v. 12.5) for information on the various report icons and options.
156
157 === OPERATING SYSTEM TAB ===
158
159 Use the Operating System tab to pull analytics data by operating system used.
160
161 [[image:attach:media_1455920660567.png||align="center"]]
162
163 1) Set the date range.
164 2) Select site(s). *
165 3) Select resource(s)/page(s)~*~* (if any). **If you want a report for the entire site, don't select resource(s)/page(s).**~*~*
166 4) Select Operating System(s). (Click in empty field to bring up a list of operating systems.)
167 5) Select OS (Operating System) model(s). (Click in empty field to bring up a list of OS models.) OS Models are subsets of the Operating System, i.e. Mac OS has iOS and OSX OS Models, Windows OS has Windows 8 and Windows 10 OS Models, etc. Selecting specific models allows you to be more granular in results.
168 6) Click "Get Report".
169
170 * Note that you can load a template or do a new selection of site(s) and resource(s).
171 ~*~***You can also enter the URL of a web page not designated as a resource.** (See example in screenshot below.)
172 (For section-type resources, all pages within that section will be included in the anaytics. You don't need to enter the URL for individual pages within a designated section-type resource – just select the section then use the refine function to filter for a particular web page(s).
173
174 After clicking "Get Report", the report will load, as shown below.
175
176 [[image:attach:media_1455920755231.png||align="center"]]
177
178 The report will disiplay in three main sections:
179
180 1) Aggregate data for all sites and resources/pages selected
181 2) Charts/graphical representation of key data
182 3) Breakdown and detail of aggregate data
183
184 All reports, for all tabs, break out applicable metrics by Known, Total, and Unknown. Please see above for definitions of metrics and terms.
185 Please see Quick Start Guide - Website Analytics (v. 12.5) for information on the various report icons and options.
186
187 === REFERRER TAB ===
188
189 Use the Referrer tab to pull analytics by refferer. An “http referrer” or “referrer” is anything online that drives visits and visitors to your website. This can include, but isn't limited to search engines, affiliate links, weblogs/list links.
190
191 [[image:attach:media_1455562636573.png||align="center"]]
192
193 The report will disiplay in three main sections:
194
195 1) Aggregate data for all sites and resources/pages selected
196 2) Charts/graphical representation of key data
197 3) Breakdown and detail of aggregate data
198
199 All reports, for all tabs, break out applicable metrics by Known, Total, and Unknown. Please see above for definitions of metrics and terms.
200 Please see Quick Start Guide - Website Analytics (v. 12.5) for information on the various report icons and options.
201
202 [[image:attach:media_1455561324990.png||align="center"]]
203
204 1) Set the date range.
205 2) Select site(s). *
206 3) Select resource(s)/page(s)~*~* (if any). **If you want a report for the entire site, don't select resource(s)/page(s).**~*~*
207 4) Select Referrer(s). To bring up a list of referrers, begin typing in the "Select Referrer" field, as shown above.
208 5) Click "Get Report".
209
210 * Note that you can load a template or do a new selection of site(s) and resource(s).
211 ~*~***You can also enter the URL of a web page not designated as a resource.** (See example in screenshot below.)
212 (For section-type resources, all pages within that section will be included in the anaytics. You don't need to enter the URL for individual pages within a designated section-type resource – just select the section then use the refine function to filter for a particular web page(s).
213
214 After clicking "Get Report", the report will load, as shown below. The report below was generated without selecting a specific referrer.
215
216 === DAY TAB ===
217
218 Use the Day tab to pull analytics by day of the week.
219
220 [[image:attach:media_1455566126437.png||align="center"]]
221
222 1) Set the date range.
223 2) Select site(s). *
224 3) Select resource(s)/page(s)~*~* (if any). **If you want a report for the entire site, don't select resource(s)/page(s).**~*~*
225 4) Select Day(s). (Click in empty field to bring up a list of days.)
226 5) Click "Get Report".
227
228 * Note that you can load a template or do a new selection of site(s) and resource(s).
229 ~*~***You can also enter the URL of a web page not designated as a resource.** (See example in screenshot below.)
230 (For section-type resources, all pages within that section will be included in the anaytics. You don't need to enter the URL for individual pages within a designated section-type resource – just select the section then use the refine function to filter for a particular web page(s).
231
232 After clicking "Get Report", the report will load, as shown below.
233
234 [[image:attach:media_1455566398060.png||align="center"]]
235
236 The report will disiplay in three main sections:
237
238 1) Aggregate data for all sites and resources/pages selected
239 2) Charts/graphical representation of key data
240 3) Breakdown and detail of aggregate data
241
242 All reports, for all tabs, break out applicable metrics by Known, Total, and Unknown. Please see above for definitions of metrics and terms.
243 Please see Quick Start Guide - Website Analytics (v. 12.5) for information on the various report icons and options.
244
245 === HOUR TAB ===
246
247 Use the Day tab to pull analytics by hour of the day.
248
249 [[image:attach:media_1455569048086.png||align="center"]]
250
251 1) Set the date range.
252 2) Select site(s). *
253 3) Select resource(s)/page(s)~*~* (if any). **If you want a report for the entire site, don't select resource(s)/page(s).**~*~*
254 4) Select Hour(s). (Click in empty field to bring up a list of hours.)
255 5) Click "Get Report".
256
257 * Note that you can load a template or do a new selection of site(s) and resource(s).
258 ~*~***You can also enter the URL of a web page not designated as a resource.** (See example in screenshot below.)
259 (For section-type resources, all pages within that section will be included in the anaytics. You don't need to enter the URL for individual pages within a designated section-type resource – just select the section then use the refine function to filter for a particular web page(s).
260
261 After clicking "Get Report", the report will load, as shown below.
262
263 [[image:attach:media_1455569333081.png||align="center"]]
264
265 The report will disiplay in three main sections:
266
267 1) Aggregate data for all sites and resources/pages selected
268 2) Charts/graphical representation of key data
269 3) Breakdown and detail of aggregate data
270
271 All reports, for all tabs, break out applicable metrics by Known, Total, and Unknown. Please see above for definitions of metrics and terms.
272 Please see Quick Start Guide - Website Analytics (v. 12.5) for information on the various report icons and options.
273
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