Version 6.1 by melanie@one-count_com on 2016/12/14 11:49
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7 The Website Analytics tool allows you to save, view, or download detailed known and unknown view statistics, including top URLs, referrers, and device analytics for various pages/sections of your website within a specified date range.
8
9 The following lesson provides instruction on how to run website analytics.
10
11 === OPEN THE WEB ANALYTICS WINDOW ===
12
13 **Select ANALYTICS from the main menu.**
14
15 [[image:attach:media_1455550428115.png||align="center"]]
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17
18
19 **Select WEBSITE from the sub-menu.**
20
21 [[image:attach:media_1455550457711.png||align="center"]]
22
23 This will bring you to the Web Analytics main window, as shown below.
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25 [[image:attach:media_1455550498441.png||align="center"]]
26
27 Note that there are 7 tabs in Web Analytics:
28
29 * **Demographic** – pulls analytics data for a selected demographic
30 * **Content** - pulls analytics data by site content only
31 * **Device** – pulls analytics data by device used to access site
32 * **Operating System** – pulls analytics data by operating system used
33 * **Referrer** – pulls analytics data by site referrers
34 * **Day** - pulls analytics data by days of the week
35 * **Hour** – pulls analytics data by hours of a day
36
37 All tabs include the options for selecting criteria shown in the screenshot below.
38
39 === DEFINITIONS OF METRICS AND TERMS ===
40
41 **Known** -* A user who is in the ONEcount system and has been authenticated and identified.
42
43 **Unknown** = Includes counts of those users who are not authenticated/have not been identified by the ONEcount system. A user may be in your database but be an unkown if they haven't been authenticated by logging in, clicking on a smartlink in an email, or completing a subscription/registration form for a new product.
44
45 **Total -** Total of both Known and Unknown users.
46
47 **Views** - The total number of times the page/resource was viewed. This number includes multiple views by the same user.
48
49 **Unique Views -** The number of times the page was viewed, not including multiple views by the same user. The first view is the only view that is counted.
50
51 *
52 ** A user must be authenticated and identified by ONEcount to be counted as a Known user. There are different ways to be identified: 1) By logging into a web site (direct log-in or via a lookup form), 2) by clicking on a smartlink~*~* in an email blast, 3) by completing a registration/subscription form for a product. Once authenticated and identified, a cookie will be set, allowing you to track a user's activities as a Known user. If a user is not logged in/identified, activities will be tracked as an Unknown user. Once the user is authenticated and identified, all of his/her activities (including past activities) will be moved from Unknown statistics to Known statistics.*
53
54 **Sessions** - A session starts when a visitor first interacts with the web site. In most case the interaction is the first page view by the visitor. Every time a user interacts with an element of the site (like an event, social interaction, or opens a new page) the expiration time is reset by adding on an additional 30 minutes from the time of that interaction. A session ends when the user does not interact with the site for 30 minutes. So, if a visitor visits the site then goes away and comes back 35 minutes later, the activity is counted as two sessons.
55
56 **Visitors -** The total number of unique visitors who visited the website(s). (See Page Visit definition above.) Unique refers to the user only being counted once, even if they visited the site multiple times.
57
58 **Average Time/View -** Total time spent on a page divided by the total of views of a page. This metric is presented in seconds.
59
60 *
61 ** A user must be authenticated and identified by ONEcount to be counted as a Known user. There are different ways to be identified: 1) By logging into a web site (direct log-in or via a lookup form), 2) by clicking on a smartlink~*~* in an email blast, 3) by completing a registration/subscription form for a product. Once authenticated and identified, a cookie will be set, allowing you to track a user's activities as a Known user. If a user is not logged in/identified, activities will be tracked as an Unknown user. Once the user is authenticated and identified, all of his/her activities (including past activities) will be moved from Unknown statistics to Known statistics.*
62
63 **Average Time/Session -** Total duration of all sessions (in seconds) / number of sessions.
64
65 **Entrance -** The number of visits starting on a particular page or content area of a website.
66
67 **Bounce Rate -** The percentage of visitors who exit the site from the landing page itself, i.e. they exit the site from the page they came in on without navigating to any other pages. Bounce Rate can be sitewide or for an individual page. The rate is the total number of bounces divided by the total number of sessions.
68
69 **Exit Rate -** The percentage of visitors exiting the site from a particular page after having navigated there from other pages. The rate is the total number of Exits divided by the total number of Views. Exit rate is calculated for every page separately because it is the property of an individual page independent of any other page in the site.
70
71
72
73 === WEB ANALYTICS TABS ===
74
75 ==== CONTENT TAB ====
76
77 The "Content" tab is the default tab for Web Analytics. To run a report on the "Content" tab:
78
79 [[image:attach:media_1445289316195.png||align="center"]]
80
81 1) Set the date range.
82 2) Select site(s). *
83 3) Select resource(s)/page(s) (if any). **If you want a report for the entire site, don't select resource(s)/page(s).**~*~*
84 4) Click "Get Report".
85
86 * Note that you can load a template or do a new selection of site(s) and resource(s).
87 ~*~***You can also enter the URL of a web page not designated as a resource.** (See example in screenshot below.)
88 (For section-type resources, all pages within that section will be included in the analytics. You don't need to enter the URL for individual pages within a designated section-type resource – just select the section then use the refine function to filter for a particular web page(s).
89
90 After clicking "Get Report", the report will load, as shown below.
91
92 [[image:attach:media_1445289602504.png||align="center"]]
93
94 The report will display in three main sections:
95
96 1) Aggregate data for all sites and resources/pages selected.
97 2) Charts/graphical representation of key data
98 3) Breakdown and detail of aggregate data
99
100 All reports, for all tabs, break out applicable metrics by Known, Total, and Unknown. Please see above for definitions of metrics and terms.
101 \\
102
103 ----
104
105 ==== DEMOGRAPHIC TAB ====
106
107 Use the Demographic tab to run reports for a selected demographic. You can select any multiple response-type question as your demographic.
108
109 [[image:attach:media_1455552643057.png||align="center"]]
110
111 1) Set the date range.
112 2) Select site(s). *
113 3) Select resource(s)/page(s) (if any). **If you want a report for the entire site, don't select resource(s)/page(s).**~*~*
114 4) Select the demographic question.
115 5) Click "Get Report".
116
117 * Note that you can load a template or do a new selection of site(s) and resource(s).
118 ~*~***You can also enter the URL of a web page not designated as a resource.** (See example in screenshot below.)
119 (For section-type resources, all pages within that section will be included in the anaytics. You don't need to enter the URL for individual pages within a designated section-type resource – just select the section then use the refine function to filter for a particular web page(s).
120
121 After clicking "Get Report", the report will load, as shown below.
122
123 [[image:attach:media_1445290384302.png||align="center"]]
124
125 The report will disiplay in three main sections:
126
127 1) Aggregate data for all sites and resources/pages selected.
128 2) Charts/graphical representation of key data
129 3) Breakdown and detail of aggregate data
130
131 All reports, for all tabs, break out applicable metrics by Known, Total, and Unknown. Please see above for definitions of metrics and terms.
132 \\
133
134 ----
135
136 ==== DEVICE TAB ====
137
138 Use the Device tab to run reports for selected devices.
139
140 [[image:attach:media_1445290998849.png||align="center"]]
141
142 1) Set the date range.
143 2) Select site(s). *
144 3) Select resource(s)/page(s)~*~* (if any). **If you want a report for the entire site, don't select resource(s)/page(s).**~*~*
145 4) Select device(s). (Click in empty field to bring up a list of devices.)
146 5) Select device model(s). (Click in empty field to bring up a list of devices.)
147 6) Click "Get Report".
148
149 * Note that you can load a template or do a new selection of site(s) and resource(s).
150 ~*~***You can also enter the URL of a web page not designated as a resource.** (See example in screenshot below.)
151 (For section-type resources, all pages within that section will be included in the anaytics. You don't need to enter the URL for individual pages within a designated section-type resource – just select the section then use the refine function to filter for a particular web page(s).
152
153 After clicking "Get Report", the report will load, as shown below.
154
155 [[image:attach:media_1445291714976.png||align="center"]]
156
157 The report will disiplay in three main sections:
158
159 1) Aggregate data for all sites and resources/pages selected.
160 2) Charts/graphical representation of key data
161 3) Breakdown and detail of aggregate data
162
163 All reports, for all tabs, break out applicable metrics by Known, Total, and Unknown. Please see above for definitions of metrics and terms.
164 \\
165
166 ----
167
168 ==== OPERATING SYSTEM TAB ====
169
170 Use the Operating System tab to pull analytics data by operating system used.
171
172 [[image:attach:media_1455920660567.png||align="center"]]
173
174 1) Set the date range.
175 2) Select site(s). *
176 3) Select resource(s)/page(s)~*~* (if any). **If you want a report for the entire site, don't select resource(s)/page(s).**~*~*
177 4) Select Operating System(s). (Click in empty field to bring up a list of operating systems.)
178 5) Select OS (Operating System) model(s). (Click in empty field to bring up a list of OS models.) OS Models are subsets of the Operating System, i.e. Mac OS has iOS and OSX OS Models, Windows OS has Windows 8 and Windows 10 OS Models, etc. Selecting specific models allows you to be more granular in results.
179 6) Click "Get Report".
180
181 * Note that you can load a template or do a new selection of site(s) and resource(s).
182 ~*~***You can also enter the URL of a web page not designated as a resource.** (See example in screenshot below.)
183 (For section-type resources, all pages within that section will be included in the anaytics. You don't need to enter the URL for individual pages within a designated section-type resource – just select the section then use the refine function to filter for a particular web page(s).
184
185 After clicking "Get Report", the report will load, as shown below.
186
187 [[image:attach:media_1455920755231.png||align="center"]]
188
189 The report will display in three main sections:
190
191 (% style="margin-left: 30.0px;" %)
192 1) Aggregate data for all sites and resources/pages selected
193 2) Charts/graphical representation of key data
194 3) Breakdown and detail of aggregate data
195
196 All reports, for all tabs, break out applicable metrics by Known, Total, and Unknown. Please see above for definitions of metrics and terms.
197 Please see Quick Start Guide - Website Analytics (v. 12.5) for information on the various report icons and options.
198 \\
199
200 ----
201
202 ==== REFERRER TAB ====
203
204 Use the Referrer tab to pull analytics by refferer. An “http referrer” or “referrer” is anything online that drives visits and visitors to your website. This can include, but isn't limited to search engines, affiliate links, weblogs/list links.
205
206 [[image:attach:media_1455562636573.png||align="center"]]
207
208 The report will disiplay in three main sections:
209
210 1) Aggregate data for all sites and resources/pages selected
211 2) Charts/graphical representation of key data
212 3) Breakdown and detail of aggregate data
213
214 All reports, for all tabs, break out applicable metrics by Known, Total, and Unknown. Please see above for definitions of metrics and terms.
215 Please see Quick Start Guide - Website Analytics (v. 12.5) for information on the various report icons and options.
216
217 [[image:attach:media_1455561324990.png||align="center"]]
218
219 1) Set the date range.
220 2) Select site(s). *
221 3) Select resource(s)/page(s)~*~* (if any). **If you want a report for the entire site, don't select resource(s)/page(s).**~*~*
222 4) Select Referrer(s). To bring up a list of referrers, begin typing in the "Select Referrer" field, as shown above.
223 5) Click "Get Report".
224
225 * Note that you can load a template or do a new selection of site(s) and resource(s).
226 ~*~***You can also enter the URL of a web page not designated as a resource.** (See example in screenshot below.)
227 (For section-type resources, all pages within that section will be included in the anaytics. You don't need to enter the URL for individual pages within a designated section-type resource – just select the section then use the refine function to filter for a particular web page(s).
228
229 After clicking "Get Report", the report will load, as shown below. The report below was generated without selecting a specific referrer.
230 \\
231
232 ----
233
234 ==== DAY TAB ====
235
236 Use the Day tab to pull analytics by day of the week.
237
238 [[image:attach:media_1455566126437.png||align="center"]]
239
240 1) Set the date range.
241 2) Select site(s). *
242 3) Select resource(s)/page(s)~*~* (if any). **If you want a report for the entire site, don't select resource(s)/page(s).**~*~*
243 4) Select Day(s). (Click in empty field to bring up a list of days.)
244 5) Click "Get Report".
245
246 * Note that you can load a template or do a new selection of site(s) and resource(s).
247 ~*~***You can also enter the URL of a web page not designated as a resource.** (See example in screenshot below.)
248 (For section-type resources, all pages within that section will be included in the anaytics. You don't need to enter the URL for individual pages within a designated section-type resource – just select the section then use the refine function to filter for a particular web page(s).
249
250 After clicking "Get Report", the report will load, as shown below.
251
252 [[image:attach:media_1455566398060.png||align="center"]]
253
254 The report will disiplay in three main sections:
255
256 1) Aggregate data for all sites and resources/pages selected
257 2) Charts/graphical representation of key data
258 3) Breakdown and detail of aggregate data
259
260 All reports, for all tabs, break out applicable metrics by Known, Total, and Unknown. Please see above for definitions of metrics and terms.
261 Please see Quick Start Guide - Website Analytics (v. 12.5) for information on the various report icons and options.
262 \\
263
264 ----
265
266 ==== HOUR TAB ====
267
268 Use the Day tab to pull analytics by hour of the day.
269
270 [[image:attach:media_1455569048086.png||align="center"]]
271
272 1) Set the date range.
273 2) Select site(s). *
274 3) Select resource(s)/page(s)~*~* (if any). **If you want a report for the entire site, don't select resource(s)/page(s).**~*~*
275 4) Select Hour(s). (Click in empty field to bring up a list of hours.)
276 5) Click "Get Report".
277
278 * Note that you can load a template or do a new selection of site(s) and resource(s).
279 ~*~***You can also enter the URL of a web page not designated as a resource.** (See example in screenshot below.)
280 (For section-type resources, all pages within that section will be included in the anaytics. You don't need to enter the URL for individual pages within a designated section-type resource – just select the section then use the refine function to filter for a particular web page(s).
281
282 After clicking "Get Report", the report will load, as shown below.
283
284 [[image:attach:media_1455569333081.png||align="center"]]
285
286 The report will disiplay in three main sections:
287
288 1) Aggregate data for all sites and resources/pages selected
289 2) Charts/graphical representation of key data
290 3) Breakdown and detail of aggregate data
291
292 All reports, for all tabs, break out applicable metrics by Known, Total, and Unknown. Please see above for definitions of metrics and terms.
293 Please see Quick Start Guide - Website Analytics (v. 12.5) for information on the various report icons and options.
294
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321 (% style="margin-left: 30.0px;" %)
322 (% style="color: rgb(0,51,102);" %)**Web Analytics**
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331 (% style="color: rgb(0,51,102);" %)**Ad Analytics**
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334 [[Key Concepts - Ad Analytics>>doc:Key Concepts - Ad Analytics (v12\.x)]]
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337 [[Running Ad Analytics>>doc:Analytics - Running Ad Analytics (v12\.x)]]
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340 (% style="color: rgb(0,51,102);" %)**Email/Newsletter Analytics**
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343 Key Concepts - Email/Newsletter Analytics
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346 Running Email/Newsletter Analytics
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349 (% style="color: rgb(0,51,102);" %)**Form Tracking Analytics**(%%)**
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353 Running Form Tracking Analytics
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