Wiki source code of Analytics - Running Web Analytics

Last modified by caterina on 2022/02/04 14:59

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13.1	7	The Website Analytics tool allows you to save, view, or download detailed known and unknown view statistics, including top URLs, referrers, and device analytics for various pages/sections of your website within a specified date range.
3.1	8
	9	The following lesson provides instruction on how to run website analytics.
	10
6.1	11	=== OPEN THE WEB ANALYTICS WINDOW ===
3.1	12
13.1	13	Select ANALYTICS & DASHBOARD from the main menu.
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13.1	15	[[image:attach:Screen Shot 2021-10-09 at 4.30.14 PM (2) copy 2.png\|\|thumbnail="true" height="250"]]
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3.1	18
6.1	19	Select WEBSITE from the sub-menu.
	20
13.1	21	[[image:attach:Screen Shot 2021-10-09 at 4.30.14 PM (2) copy 3.png\|\|thumbnail="true" height="250"]]
3.1	22
	23	This will bring you to the Web Analytics main window, as shown below.
	24
	25	[[image:attach:media_1455550498441.png\|\|align="center"]]
	26
	27	Note that there are 7 tabs in Web Analytics:
	28
6.1	29	* Demographic – pulls analytics data for a selected demographic
	30	* Content - pulls analytics data by site content only
	31	* Device – pulls analytics data by device used to access site
	32	* Operating System – pulls analytics data by operating system used
12.1	33	* Referrer – pulls analytics data by site referrers*
6.1	34	* Day - pulls analytics data by days of the week
	35	* Hour – pulls analytics data by hours of a day
3.1	36
	37	All tabs include the options for selecting criteria shown in the screenshot below.
	38
12.1	39	*To create a filter in Google Analytics to remove ONEcount as referrer traffic, please see this Google documentation: [[https:~~/~~/support.google.com/analytics/answer/10348...>>url:https://support.google.com/analytics/answer/1034842?hl=en&ref_topic=1034830\|\|shape="rect"]]
	40
6.1	41	=== DEFINITIONS OF METRICS AND TERMS ===
3.1	42
	43	Known -* A user who is in the ONEcount system and has been authenticated and identified.
	44
	45	Unknown = Includes counts of those users who are not authenticated/have not been identified by the ONEcount system. A user may be in your database but be an unkown if they haven't been authenticated by logging in, clicking on a smartlink in an email, or completing a subscription/registration form for a new product.
	46
	47	Total - Total of both Known and Unknown users.
	48
	49	Views - The total number of times the page/resource was viewed. This number includes multiple views by the same user.
	50
	51	Unique Views - The number of times the page was viewed, not including multiple views by the same user. The first view is the only view that is counted.
	52
	53	*
	54	** A user must be authenticated and identified by ONEcount to be counted as a Known user. There are different ways to be identified: 1) By logging into a web site (direct log-in or via a lookup form), 2) by clicking on a smartlink~~ in an email blast, 3) by completing a registration/subscription form for a product. Once authenticated and identified, a cookie will be set, allowing you to track a user's activities as a Known user. If a user is not logged in/identified, activities will be tracked as an Unknown user. Once the user is authenticated and identified, all of his/her activities (including past activities) will be moved from Unknown statistics to Known statistics.*
	55
	56	Sessions - A session starts when a visitor first interacts with the web site. In most case the interaction is the first page view by the visitor. Every time a user interacts with an element of the site (like an event, social interaction, or opens a new page) the expiration time is reset by adding on an additional 30 minutes from the time of that interaction. A session ends when the user does not interact with the site for 30 minutes. So, if a visitor visits the site then goes away and comes back 35 minutes later, the activity is counted as two sessons.
	57
	58	Visitors - The total number of unique visitors who visited the website(s). (See Page Visit definition above.) Unique refers to the user only being counted once, even if they visited the site multiple times.
	59
	60	Average Time/View - Total time spent on a page divided by the total of views of a page. This metric is presented in seconds.
	61
	62	*
	63	** A user must be authenticated and identified by ONEcount to be counted as a Known user. There are different ways to be identified: 1) By logging into a web site (direct log-in or via a lookup form), 2) by clicking on a smartlink~~ in an email blast, 3) by completing a registration/subscription form for a product. Once authenticated and identified, a cookie will be set, allowing you to track a user's activities as a Known user. If a user is not logged in/identified, activities will be tracked as an Unknown user. Once the user is authenticated and identified, all of his/her activities (including past activities) will be moved from Unknown statistics to Known statistics.*
	64
	65	Average Time/Session - Total duration of all sessions (in seconds) / number of sessions.
	66
	67	Entrance - The number of visits starting on a particular page or content area of a website.
	68
	69	Bounce Rate - The percentage of visitors who exit the site from the landing page itself, i.e. they exit the site from the page they came in on without navigating to any other pages. Bounce Rate can be sitewide or for an individual page. The rate is the total number of bounces divided by the total number of sessions.
	70
6.1	71	Exit Rate - The percentage of visitors exiting the site from a particular page after having navigated there from other pages. The rate is the total number of Exits divided by the total number of Views. Exit rate is calculated for every page separately because it is the property of an individual page independent of any other page in the site.
3.1	72
13.1	73	\\
3.1	74
6.1	75	=== WEB ANALYTICS TABS ===
	76
	77	==== CONTENT TAB ====
	78
3.1	79	The "Content" tab is the default tab for Web Analytics. To run a report on the "Content" tab:
	80
	81	[[image:attach:media_1445289316195.png\|\|align="center"]]
	82
	83	1) Set the date range.
13.1	84	2) Select site(s). *
	85	3) Select resource(s)/page(s) (if any). If you want a report for the entire site, don't select resource(s)/page(s).~~
	86	4) Click "Get Report".
3.1	87
	88	* Note that you can load a template or do a new selection of site(s) and resource(s).
13.1	89	~~You can also enter the URL of a web page not designated as a resource.
	90	(For section-type resources, all pages within that section will be included in the analytics. You don't need to enter the URL for individual pages within a designated section-type resource – just select the section then use the refine function to filter for a particular web page(s).
3.1	91
	92	After clicking "Get Report", the report will load, as shown below.
	93
	94	[[image:attach:media_1445289602504.png\|\|align="center"]]
	95
	96	The report will display in three main sections:
	97
	98	1) Aggregate data for all sites and resources/pages selected.
13.1	99	2) Charts/graphical representation of key data
	100	3) Breakdown and detail of aggregate data
3.1	101
	102	All reports, for all tabs, break out applicable metrics by Known, Total, and Unknown. Please see above for definitions of metrics and terms.
6.1	103	\\
3.1	104
6.1	105	----
3.1	106
6.1	107	==== DEMOGRAPHIC TAB ====
	108
3.1	109	Use the Demographic tab to run reports for a selected demographic. You can select any multiple response-type question as your demographic.
	110
	111	[[image:attach:media_1455552643057.png\|\|align="center"]]
	112
	113	1) Set the date range.
13.1	114	2) Select site(s). *
	115	3) Select resource(s)/page(s) (if any). If you want a report for the entire site, don't select resource(s)/page(s).~~
	116	4) Select the demographic question.
	117	5) Click "Get Report".
3.1	118
	119	* Note that you can load a template or do a new selection of site(s) and resource(s).
13.1	120	~~You can also enter the URL of a web page not designated as a resource. (See example in screenshot below.)
	121	(For section-type resources, all pages within that section will be included in the anaytics. You don't need to enter the URL for individual pages within a designated section-type resource – just select the section then use the refine function to filter for a particular web page(s).
3.1	122
	123	After clicking "Get Report", the report will load, as shown below.
	124
	125	[[image:attach:media_1445290384302.png\|\|align="center"]]
	126
	127	The report will disiplay in three main sections:
	128
	129	1) Aggregate data for all sites and resources/pages selected.
13.1	130	2) Charts/graphical representation of key data
	131	3) Breakdown and detail of aggregate data
3.1	132
	133	All reports, for all tabs, break out applicable metrics by Known, Total, and Unknown. Please see above for definitions of metrics and terms.
6.1	134	\\
3.1	135
6.1	136	----
3.1	137
6.1	138	==== DEVICE TAB ====
3.1	139
	140	Use the Device tab to run reports for selected devices.
	141
	142	[[image:attach:media_1445290998849.png\|\|align="center"]]
	143
	144	1) Set the date range.
13.1	145	2) Select site(s). *
	146	3) Select resource(s)/page(s)~~ (if any). If you want a report for the entire site, don't select resource(s)/page(s).~~
	147	4) Select device(s). (Click in empty field to bring up a list of devices.)
	148	5) Select device model(s). (Click in empty field to bring up a list of devices.)
	149	6) Click "Get Report".
3.1	150
	151	* Note that you can load a template or do a new selection of site(s) and resource(s).
13.1	152	~~You can also enter the URL of a web page not designated as a resource. (See example in screenshot below.)
	153	(For section-type resources, all pages within that section will be included in the anaytics. You don't need to enter the URL for individual pages within a designated section-type resource – just select the section then use the refine function to filter for a particular web page(s).
3.1	154
	155	After clicking "Get Report", the report will load, as shown below.
	156
	157	[[image:attach:media_1445291714976.png\|\|align="center"]]
	158
	159	The report will disiplay in three main sections:
	160
	161	1) Aggregate data for all sites and resources/pages selected.
13.1	162	2) Charts/graphical representation of key data
	163	3) Breakdown and detail of aggregate data
3.1	164
	165	All reports, for all tabs, break out applicable metrics by Known, Total, and Unknown. Please see above for definitions of metrics and terms.
6.1	166	\\
3.1	167
6.1	168	----
3.1	169
6.1	170	==== OPERATING SYSTEM TAB ====
	171
3.1	172	Use the Operating System tab to pull analytics data by operating system used.
	173
	174	[[image:attach:media_1455920660567.png\|\|align="center"]]
	175
	176	1) Set the date range.
13.1	177	2) Select site(s). *
	178	3) Select resource(s)/page(s)~~ (if any). If you want a report for the entire site, don't select resource(s)/page(s).~~
	179	4) Select Operating System(s). (Click in empty field to bring up a list of operating systems.)
	180	5) Select OS (Operating System) model(s). (Click in empty field to bring up a list of OS models.) OS Models are subsets of the Operating System, i.e. Mac OS has iOS and OSX OS Models, Windows OS has Windows 8 and Windows 10 OS Models, etc. Selecting specific models allows you to be more granular in results.
	181	6) Click "Get Report".
3.1	182
	183	* Note that you can load a template or do a new selection of site(s) and resource(s).
13.1	184	~~You can also enter the URL of a web page not designated as a resource. (See example in screenshot below.)
	185	(For section-type resources, all pages within that section will be included in the anaytics. You don't need to enter the URL for individual pages within a designated section-type resource – just select the section then use the refine function to filter for a particular web page(s).
3.1	186
	187	After clicking "Get Report", the report will load, as shown below.
	188
	189	[[image:attach:media_1455920755231.png\|\|align="center"]]
	190
6.1	191	The report will display in three main sections:
3.1	192
6.1	193	(% style="margin-left: 30.0px;" %)
3.1	194	1) Aggregate data for all sites and resources/pages selected
13.1	195	2) Charts/graphical representation of key data
	196	3) Breakdown and detail of aggregate data
3.1	197
	198	All reports, for all tabs, break out applicable metrics by Known, Total, and Unknown. Please see above for definitions of metrics and terms.
13.1	199	Please see Quick Start Guide - Website Analytics (v. 12.5) for information on the various report icons and options.
6.1	200	\\
3.1	201
6.1	202	----
3.1	203
6.1	204	==== REFERRER TAB ====
	205
3.1	206	Use the Referrer tab to pull analytics by refferer. An “http referrer” or “referrer” is anything online that drives visits and visitors to your website. This can include, but isn't limited to search engines, affiliate links, weblogs/list links.
	207
	208	[[image:attach:media_1455562636573.png\|\|align="center"]]
	209
	210	The report will disiplay in three main sections:
	211
	212	1) Aggregate data for all sites and resources/pages selected
13.1	213	2) Charts/graphical representation of key data
	214	3) Breakdown and detail of aggregate data
3.1	215
	216	All reports, for all tabs, break out applicable metrics by Known, Total, and Unknown. Please see above for definitions of metrics and terms.
13.1	217	Please see Quick Start Guide - Website Analytics (v. 12.5) for information on the various report icons and options.
3.1	218
	219	[[image:attach:media_1455561324990.png\|\|align="center"]]
	220
	221	1) Set the date range.
13.1	222	2) Select site(s). *
	223	3) Select resource(s)/page(s)~~ (if any). If you want a report for the entire site, don't select resource(s)/page(s).~~
	224	4) Select Referrer(s). To bring up a list of referrers, begin typing in the "Select Referrer" field, as shown above.
	225	5) Click "Get Report".
3.1	226
	227	* Note that you can load a template or do a new selection of site(s) and resource(s).
13.1	228	~~You can also enter the URL of a web page not designated as a resource. (See example in screenshot below.)
	229	(For section-type resources, all pages within that section will be included in the anaytics. You don't need to enter the URL for individual pages within a designated section-type resource – just select the section then use the refine function to filter for a particular web page(s).
3.1	230
	231	After clicking "Get Report", the report will load, as shown below. The report below was generated without selecting a specific referrer.
6.1	232	\\
3.1	233
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3.1	235
6.1	236	==== DAY TAB ====
	237
3.1	238	Use the Day tab to pull analytics by day of the week.
	239
	240	[[image:attach:media_1455566126437.png\|\|align="center"]]
	241
	242	1) Set the date range.
13.1	243	2) Select site(s). *
	244	3) Select resource(s)/page(s)~~ (if any). If you want a report for the entire site, don't select resource(s)/page(s).~~
	245	4) Select Day(s). (Click in empty field to bring up a list of days.)
	246	5) Click "Get Report".
3.1	247
	248	* Note that you can load a template or do a new selection of site(s) and resource(s).
13.1	249	~~You can also enter the URL of a web page not designated as a resource. (See example in screenshot below.)
	250	(For section-type resources, all pages within that section will be included in the anaytics. You don't need to enter the URL for individual pages within a designated section-type resource – just select the section then use the refine function to filter for a particular web page(s).
3.1	251
	252	After clicking "Get Report", the report will load, as shown below.
	253
	254	[[image:attach:media_1455566398060.png\|\|align="center"]]
	255
	256	The report will disiplay in three main sections:
	257
	258	1) Aggregate data for all sites and resources/pages selected
13.1	259	2) Charts/graphical representation of key data
	260	3) Breakdown and detail of aggregate data
3.1	261
	262	All reports, for all tabs, break out applicable metrics by Known, Total, and Unknown. Please see above for definitions of metrics and terms.
13.1	263	Please see Quick Start Guide - Website Analytics (v. 12.5) for information on the various report icons and options.
6.1	264	\\
3.1	265
6.1	266	----
3.1	267
6.1	268	==== HOUR TAB ====
	269
3.1	270	Use the Day tab to pull analytics by hour of the day.
	271
	272	[[image:attach:media_1455569048086.png\|\|align="center"]]
	273
	274	1) Set the date range.
13.1	275	2) Select site(s). *
	276	3) Select resource(s)/page(s)~~ (if any). If you want a report for the entire site, don't select resource(s)/page(s).~~
	277	4) Select Hour(s). (Click in empty field to bring up a list of hours.)
	278	5) Click "Get Report".
3.1	279
	280	* Note that you can load a template or do a new selection of site(s) and resource(s).
13.1	281	~~You can also enter the URL of a web page not designated as a resource. (See example in screenshot below.)
	282	(For section-type resources, all pages within that section will be included in the anaytics. You don't need to enter the URL for individual pages within a designated section-type resource – just select the section then use the refine function to filter for a particular web page(s).
3.1	283
	284	After clicking "Get Report", the report will load, as shown below.
	285
	286	[[image:attach:media_1455569333081.png\|\|align="center"]]
	287
	288	The report will disiplay in three main sections:
	289
	290	1) Aggregate data for all sites and resources/pages selected
13.1	291	2) Charts/graphical representation of key data
	292	3) Breakdown and detail of aggregate data
3.1	293
	294	All reports, for all tabs, break out applicable metrics by Known, Total, and Unknown. Please see above for definitions of metrics and terms.
13.1	295	Please see Quick Start Guide - Website Analytics (v. 12.5) for information on the various report icons and options.
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6.1	303	{{panel title="Search all Documentation:"}}
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6.1	309	{{panel title="Search ANALYTICS Documentation:"}}
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6.1	312	{{pagetreesearch rootPage="In-Depth Analytics – Web, Banner, Email, Form"/}}
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6.1	315	{{panel title="On this page:"}}
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6.1	318	{{toc/}}
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6.1	321	{{panel title="More ANALYTICS Documentation:"}}
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5.1	323	(% style="margin-left: 30.0px;" %)
	324	(% style="color: rgb(0,51,102);" %)Web Analytics
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	326	(% style="margin-left: 60.0px;" %)
13.1	327	[[doc:Key Concepts - Web Analytics]]
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	329	(% style="margin-left: 60.0px;" %)
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	331
	332	(% style="margin-left: 30.0px;" %)
	333	(% style="color: rgb(0,51,102);" %)Ad Analytics
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	335	(% style="margin-left: 60.0px;" %)
13.1	336	[[doc:Key Concepts - Ad Analytics]]
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	338	(% style="margin-left: 60.0px;" %)
12.1	339	[[Running Ad Analytics>>doc:Analytics - Running Ad Analytics]]
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	341	(% style="margin-left: 30.0px;" %)
	342	(% style="color: rgb(0,51,102);" %)Email/Newsletter Analytics
	343
	344	(% style="margin-left: 60.0px;" %)
12.1	345	[[Key Concepts - Email/Newsletter Analytics>>doc:Key Concepts - Newsletter Analytics]]
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	347	(% style="margin-left: 60.0px;" %)
12.1	348	[[Running Email/Newsletter Analytics>>doc:Analytics - Running EmailNewsletter Analytics]]
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	350	(% style="margin-left: 30.0px;" %)
	351	(% style="color: rgb(0,51,102);" %)Form Tracking Analytics(%%)**
	352	**
	353
	354	(% style="margin-left: 60.0px;" %)
	355	Running Form Tracking Analytics
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	366	**
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	368	**
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